What’s Next for Enterprise Mobility?

Jesus Rodriguez, KidoZen

About Me

• Hackerpreneur• Co-Founder KidoZen, Inc• Advisor to software companies(Microsoft, Oracle….)• Board member• Speaker, Author• Investor• http://jrodthoughts.com• http://weblogs.asp.net/gsusx • https://twitter.com/jrdothoughts • http://kidozen.com

ABOUT KIDOZEN

COMPANY

ENTERPRISE MOBILE-FIRST PLATFORM as a SERVICE (PaaS)

Headquarters: Miami, FL Development Center: Buenos Aires, Argentina Privately Held – Series A of $5 Million – November 2013 – Third

Point VenturesWHAT WE PROVIDE

Enterprise Mobile Backend as a Service API Mobile SDKs Mobile Enterprise Application Center HTML 5 Hosting Mobile Data Virtualization Analytics

CUSTOMERS

HIGHLIGHTS

• Large Number of Enterprise APIs

• Public, Private, Hybrid Cloud & On-Premise

• Capability to Access and Manage Enterprise Data Sources Allowing IT Managers to Apply Security Policies at the Data Level for Mobility Management.

• 80+ Customers – Growing to 100 by mid-2014

• Pricing starting at $5k/10M API Calls/10K Users/200GB Store per Month

MOBILE ENTERPRISE APPLICATION PLATFORM

(MEAP)FOCUS ON

PROVIDING END TO END, DESIGN-TO-

MANAGEMENT TOOLS AND

INFRASTRUCTURE FOR BUILDING

ENTERPRISE MOBILE APPS

ENTERPRISE MOBILE

BACKEND AS A SERVICE

(EmBaaS)PROVIDES A

PLATFORM FOR PROVIDING

INFRASTRUCTURE FOR DESIGNING AND OPERATING BACKEND/SAAS

SYSTEMS

ENTERPRISE MOBILE

PLATFORM AS A SERVICE(EmPaaS)

MOBILE-FIRST/CLOUD ENABLED

FROM THE GROUD UP

ENTERPRISE MOBILE PLATFORMS - AN EVOLUTIONARY PATH

KidoZen“We believe that the company’s product vision is consistent with the next stage of enterprisemobility, where data-level access and management will be a key capability to provide IT managers with additional tools to apply security policies”

Yankee Group

80 customers in 12 countries

Canada

United States

AustraliaSouth Africa

TaiwanPhilippines

Argentina

EgyptKuwaitSaudi ArabiaUAE

MexicoIndia

MalaysiaSingaporeIndonesia

China

EuropeAustriaBelgiumCzech RepublicFranceGermanyHungaryIrelandItalyLuxembourgNetherlandsNorwayPortugalSlovakiaSpainSwedenSwitzerlandUnited Kingdom

Russia

GEOGRAPHIC & VERTICAL COVERAGE

Agenda

• Enterprise Mobility Today• The Emergence of the Third Generation Mobile

Platform• Some Interesting Ideas…

Enterprise Mobility Today

Market is incredibly fragmented

Enterprise

Mobility Ecosyste

m

Mobile Device

Management Mobile App

Management

Mobile Enterprise

App Platforms

Mobile Backend as a Service

Mobile Testing

Mobile App Performanc

e Monitoring

Enterprise Mobile App

Stores

Mobile App Distributio

n

Mobile Client App Platforms

3 Bigger Trends

• How to development apps: Mobile client app development platforms• How to manage devices: Mobile device management• End to end mobile enterprise experience: Mobile

enterprise application platform

Managing Devices

We Have Tons of Solutions For That

And MDM is a Commodity

Mobile App Development (Frontend)

I want an app!

We Can’t Use Any More Frameworks

End to End Mobile Experiences

MEAPs

Market is Changing…

The emergence of the third generation enterprise mobile platform…

Gen 1: MEAPs & MDM

Gen3: Innovation, large number of platformsMbaaS, Testing, Distribution, APM, Security, MAM….

Third generation enterprise mobile platform

2 main factors that will force the transition to the next generation mobile platform…

Market consolidation….

Commoditization of MDM…

New requirements from enterprises…

Some emerging trends to follow….

Next generation MDM: Simpler, less invasive alternative to MDM

Interesting solutions: Enterproid, BlueBox

Mobile-First Business Apps

Interesting solutions: Expensify, ServiceMax…

Enterprise mobile backend as a service: Provide backend integration and infrastructure to mobile

apps

Interesting solutions: KidoZen, FeedHenry, AnyPresence

Mobile App Wrapping

Interesting solutions: Mocana, Citrix Worx

Mobile App Performance Monitoring: Operational telemetry about your mobile apps

Interesting solutions: Crittercism, New Relic for Mobile Apps, KidoZen

Mobile Identity Federation

Interesting solutions: Ping Identity, Okta, KidoZen

Mobile Frontend Automated Testing: Modeling and executing automated tests against your mobile

apps

Interesting solutions: Perfecto Mobile, Xamarin Test Cloud

Mobile App Crowsourced Testing: Manual testing of mobile apps

Interesting solutions: Appurify, uTest

Mobile Data Virtualization: Virtualize the business data accessed by your mobile apps

Interesting solutions: KidoZen

Mobile Data Management: Security and access control policies against the data access by your

mobile apps

Interesting solutions: KidoZen

In-App Analytics: Telemetry about the internal behavior of your mobile applications

Interesting solutions: ----

Sensor Cloud: Extend mobile cloud platforms to works with smart devices

Interesting solutions: ----

Rapid Mobile App Development: Mockup and prototype enterprise mobile apps in minutes

Interesting solutions: Codiqa, Apperi.io, Trigger.io

Mobile Data Store…

Interesting solutions: KidoZen

The Mobile Enterprise Now: Rules driven mobile interfaces

Interesting solutions: If-this-then-that, Google Now…

Mobile Data Visualization: Visualize data in a mobile-first manner

Interesting solutions: ---

SUMMARY

The current enterprise mobile market is really fragmented

The market is taking the initial towards a next generation mobile platform

The next-gen mobile platform is available today: just very fragmented…

The next-gen mobile platform will be an open platform that provides capabilities across different emerging areas of the enterprise mobile ecosystem

Thanksjr@kidozen.com

http://www.kidozen.comhttp://jrodthoughts.comhttp://twitter.com/#!/

jrodthoughtshttp://weblogs.asp.net/gsusx