What's next for enterprise mobility mobile edge @ Mobile Edge '14
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What’s Next for Enterprise Mobility?
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Enterprise mobility is outpacing all other enterprise software requirements. The rapid evolution of devices, software technologies and market maturity are producing new sets of enterprise requirements and customer expectations that are not covered by traditional enterprise mobile platforms. As a consequence, we are seeing an explosion in new and innovative mobile technologies that are starting to make inroads in the enterprise. This session presents a holistic view of some of the emerging trends that are shaping the future of enterprise mobile solutions. From pragmatic to futuristic, we will dissect the new solutions, techniques and hot new trends that are being adopted in the modern enterprise.
Transcript of What's next for enterprise mobility mobile edge @ Mobile Edge '14
What’s Next for Enterprise Mobility?
About KidoZenCOMPANY
• Enterprise Mobile App Platform (PaaS)• Headquarters: Miami, FL• Development Center: Buenos Aires, Argentina• Privately Held
WHAT WE PROVIDE
• Enterprise Mobile Backend-as-a-Service API• Mobile SDKs • Mobile Enterprise Application Center • HTML 5 Hosting• Mobile Data Virtualization• Mobile Data Management• Mobile Analytics• Mobile App Prototyper
CUSTOMERS
HIGHLIGHTS
• Large Number of Enterprise APIs• Public, Private, Hybrid Cloud &
On-Premise• Access and Manage Enterprise
Data Sources by Applying Security Policies at the Data Level for Mobility Management
• 100+ Global 1000 Customers• Pricing starts at $5k/10M API
Calls/10K Users/200GB Store per Month
Mobile App Platform for the Enterprise
• Enables Backend, Management and Lifecycle Capabilities
• Integration with On-Premise and SaaS Systems
• Access to Storage, Logging, Identity Management, SMS, Push Notification, etc.
• Public, Hybrid, Private Cloud
KidoZen
Enterprise mBaaS
Mobile Data Virtualization
Enterprise Mobile App
Center
Mobile Business Analytics
Mobile SDKs
Mobile Data Management
Mobile Content
Management
25 Partners in 50 Countries
Canada
United States
AustraliaSouth Africa
TaiwanPhilippines
Argentina
EgyptKuwaitSaudi ArabiaUAE
MexicoIndia
MalaysiaSingaporeIndonesia
China
EuropeAustriaBelgiumCzech RepublicFranceGermanyHungaryIrelandItalyLuxembourgNetherlandsNorwayPortugalSlovakiaSpainSwedenSwitzerlandUnited Kingdom
Russia
Geographic Coverage
Agenda
• Five key trends shaping the future of enterprise mobility• Market forces• Emerging trends
• Summary
Five Key Trends in Enterprise Mobility
1. The next phase of mobile device management2. The consolidation of the enterprise mobile space 3. The emergence of the third-generation enterprise mobile
platform 4. Data becomes the new currency in enterprise mobile
solutions 5. The emergence of the IoT backend services platform
The next phase of mobile device management
Key Trend #1 – Shaping the Futureof Enterprise Mobility
5 Forces of Change on the MDM Market…
MDM has Passed its Peak
Public Market Performance is Reflective
MobileIronVMWare
No Venture Funds Are Going into the Space
$0.00
$100,000,000.00
$200,000,000.00
$300,000,000.00
$400,000,000.00
$500,000,000.00
$600,000,000.00
$700,000,000.00
$800,000,000.00
2009 2010 2011 2012 2013 2014
VC Funds Deployed to MDM Platforms
Enterprises Realize MDM is not Enough
Mobile OS are Including MDM Capabilities
As a Result…
Emerging MDM/EMM Trends
• Focusing on managing applications and data…not devices• Emerging MDM vendors are being acquired by mobile OS providers• MDM becomes a commodity enterprise feature of mobile OS• Traditional MDM platforms expand into new areas:
• MDM for IoT• Mobile app enablers• Vertical-focused MDM
The consolidation of the enterprise mobile platform space….
Key Trend #2 – Shaping the Futureof Enterprise Mobility
5 Forces of Change Driving Mobile Platform Consolidation…
Enterprise Mobile Platform Market Fragmentation
Enterprise Mobility
Ecosystem
Mobile Device
ManagementMobile App
Management
Mobile Enterprise
App Platforms
Mobile Backend as a
Service
Mobile Testing
Mobile App Performance Monitoring
Enterprise Mobile App
Stores
Mobile App Distribution
Mobile Client App
Platforms
Most Startups Haven’t Demonstrated Enough Traction for a Series A-B
>800
>90>40 >20 >2
0
100
200
300
400
500
600
700
800
900
Seed Round Series A Expansion Later IPOs
Venture Backed Enterprise Software Startup in the last 8 years
Successful Startups Are Able to Raise Large Growth Rounds
0
200000000
400000000
600000000
800000000
1E+09
1.2E+09
1.4E+09
1.6E+09
1.8E+09
2E+09
Qtr 1 Qtr 2 Qtr 3 Qtr 4 2010Total
Qtr 1 Qtr 2 Qtr 3 Qtr 4 2011Total
Qtr 1 Qtr 2 Qtr 3 Qtr 4 2012Total
Qtr 1 Qtr 2 Qtr 3 Qtr 4 2013Total
2010 2011 2012 2013
Expansion and Later Stage VC Rounds in Enterprise Mobile
Expansion Later Stage Grand Total
Incumbents Are Entering the Space
MDM Vendors are Looking for their Next Phase of Growth
As a Result…
The Enterprise Mobile Space Consolidates
• Some existing offerings disappear as standalone categories• MDM expands into the application enablement space via acquisitions• PaaS vendors expand their mobile backend services and EMM
capabilities via acquisitions• Best-in-breed enterprise mobile platform startups raise large VC rounds
to build towards more complete platforms
The Emergence of the Third-Generation Mobile Platform …
Key Trend #3 – Shaping the Futureof Enterprise Mobility
5 Forces of Change Giving Rise to the Third-Generation Mobile Platform…
The Enterprise Mobile Platform Space is About to Consolidate
MEAPs Have Outlived their Usefulness
Enterprises Love End-to-End Solutions
Mobile Solution Requirements are Getting Broader and More Complex
Interoperability of Mobile Backend Platforms is Becoming a Nightmare
As a Result…
The Emergence of the Third-Generation Mobile Platform• Solutions such as mobile app testing, mobile app monitoring & mobile
app distribution become part of broader platforms• Enterprise mobile platform startups evolve from best-of-breed into
more complete end-to-end solutions• Enterprise mobile solutions that haven’t achieved sustainable growth
are consolidated as part of broader mobile app platform offerings • Two main types of mobile app platform emerge
• Frontend-centric• Backend-centric
Data Becomes the New Currency in the Enterprise Mobile World…
Key Trend #4 – Shaping the Futureof Enterprise Mobility
5 Forces of Change Increasing the Importance of Mobile Data…
Enterprise Mobile Applications are Producing Large Volumes of Data
Enterprise Mobile Applications are Consuming Business Data in Unpredictable Ways
Auditing and Compliance are Becoming More Important Requirements of Mobile Apps
Mobile Introduces New Data Privacy Challenges
Enterprises Would Love to Understand Mobile Users in Predictable Ways
As a Result…
Data Becomes the New Frontier of Enterprise Mobility• Mobile app analytics solutions expand into machine learning and
predictive analytics • The first wave of mobile app auditing solutions emerges• The industry moves from mobile device management to mobile data
management
The Emergence of the IoT Backend Services Platform…
Key Trend #5 – Shaping the Futureof Enterprise Mobility
5 Forces of Change Driving the Need for IoT Backend Services…
Every IoT Startup is Building Their Own Backend Infrastructure
Portability and Interoperability are Incredibly Challenging
IoT Standards Are Becoming More Relevant
Enterprises Would Like to Extend Their Mobile Investments in IoT Solutions
Enterprise IoT Solution Deployments are Becoming More Mainstream
As a Result…
The Emergence of the IoT Backend Services Platform• The market will produce platforms that enable backend capabilities to
IoT solutions• Some enterprise mobile platforms will expand into the IoT space• Enterprise mobile trends will be reinvented in the IoT space
• Device management• Device & solution testing• Device & solution monitoring
Summary
• The enterprise mobile landscape is changing• Five trends that will shape the future
• Next-generation MDM• Consolidation in the enterprise mobile space• The emergence of the third-generation mobile platform• Data as the new mobile currency• The emergence of the IoT backend-as-a-service platform
• It’s happening now!
Thank [email protected]
http://jrodthoughts.comhttp://twitter.com/#!/jrodthoughts
http://www.kidozen.com
