What's Next - Brian Haven - iCrossing
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WHAT’S NEXT? A Brief History Of The Future Of Marketing by Brian Haven VP of Strategy & Planning iCrossing IMAGE SOURCE: http://havegonedc.blogspot.com/2011/02/too-cheap-to-dream-big.html & Disney
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"What's Next: A Brief History of the Future of Marketing" as presented by Brian Haven, Vice President of Planning, iCrossing on March 4, 2011.
Transcript of What's Next - Brian Haven - iCrossing
WHAT’S NEXT?A Brief History Of The Future Of Marketingby Brian Haven
VP of Strategy & PlanningiCrossing
IMAGE SOURCE: http://havegonedc.blogspot.com/2011/02/too-cheap-to-dream-big.html & Disney
Looking back, for a moment.
IMAGE SOURCE: http://www.paleofuture.com/blog/2010/7/9/future-new-york-the-city-of-skyscrapers-1925.html
IMAGE SOURCE: http://futurestoryteller.wordpress.com/2009/12/
CAVE DRAWINGS
10,000 BC – 5,000 BC
CAVE DRAWINGS
4,000s BC
CAVE DRAWINGS
3,000s BC
CAVE DRAWINGS
2,000s BC
STONE TABLETS
FIRESIDE CHAT
PAPYRUS
Development OfLanguages &Societies
2,000 BC – 0 AD
PAPER
FIRESIDE CHAT
PAPYRUS
BAZAAR / MARKETPLACE
CARTS & SIGNS
TOWN CRIER
0 AD - 500
PAPER
FIRESIDE CHAT
BAZAAR / MARKETPLACE
CARTS & SIGNS
TOWN CRIER
500 – 1000
PAPER
FIRESIDE CHAT
BAZAAR / MARKETPLACE
CARTS & SIGNS
TOWN CRIER
1000 –
PAPER
FIRESIDE CHAT
BAZAAR / MARKETPLACE
CARTS & SIGNS
TOWN CRIER
1450s
BOOKS / POSTERS / HANDBILLSGutenberg Printing Press
PAPER
FIRESIDE CHAT
BAZAAR / MARKETPLACE
CARTS & SIGNS
TOWN CRIER
1800
BOOKS / POSTERS / HANDBILLS
1500s 1600s 1700s
BAZAAR / MARKETPLACE
1867
BOOKS / MAGAZINES
1836 1864
NEWSPAPERS
TELEGRAPH / TELEPHONE
BILLBOARDS
PR
COUPONS
1888
DAWN OF THE INDUSTRIAL REVOLUTION
1850s
Steam Power
Railroads
Internal Combustion Engine
Electrical Power
First Newspaper Ad
1940s
BOOKS / MAGAZINES
20thCENTURY 1920s
NEWSPAPERS
TELEPHONE
BILLBOARDS
PR
COUPONS
1950s
RADIO ADS
CONSUMER GOODS & PRODUCT PACKAGING
TV ADS
PRODUCT PLACEMENT
CLASSIFIED ADS
TELEMARKETING
DOOR-TO-DOOR SALES
TUPPERWARE PARTIES
YELLOW PAGES
WAR PROPAGANDA
1980s1970s
BOOKS / MAGAZINES
1960s
NEWSPAPERS
TELEPHONE
BILLBOARDS
PR
COUPONS
RADIO ADS
PRODUCT PACKAGING
TV ADS
PRODUCT PLACEMENT
CLASSIFIED ADS
TELEMARKETING
DOOR-TO-DOOR SALES
TUPPERWARE PARTIES
YELLOW PAGES
SWEEPSTAKES
GOLDEN AGE OF ADVERTISING
TV ADSRADIO ADSPRODUCT PLACEMENTPRODUCT PACKAGINGBILLBOARDSCLASSIFIED ADSNEWSPAPERSBOOKS / MAGAZINESTELEMARKETINGTELEPHONEYELLOW PAGESPR“TUPPERWARE PARTY” / MULTI-LEVEL MARKETINGCOUPONSDOOR-TO-DOOR SALESSWEEPSTAKES
DATABASE MARKETINGDIRECT MAILGUERILLA MARKETINGPERSONAL COMPUTERSCABLE TVHOME SHOPPING CHANNELSELECTRONIC BBSEMAILCOMPUTER SPAM
1990s
DOTCOM BOOM
TV ADSRADIO ADSPRODUCT PLACEMENTPRODUCT PACKAGINGBILLBOARDSCLASSIFIED ADSNEWSPAPERSBOOKS / MAGAZINESTELEMARKETINGTELEPHONEYELLOW PAGESPRMULTI-LEVEL MARKETINGCOUPONSDOOR-TO-DOOR SALESSWEEPSTAKES
DATABASE MARKETINGDIRECT MAILGUERILLA MARKETINGPERSONAL COMPUTERSCABLE TVHOME SHOPPING CHANNELSELECTRONIC BBSEMAILCOMPUTER SPAM
COMPUTER SPAMEMAILELECTRONIC BBSHOME SHOPPING CHANNELSCABLE TVPERSONAL COMPUTERSGUERILLA MARKETINGDIRECT MAILDATABASE MARKETING
LONG TAIL / NICHETIVO
WEB DISPLAY ADVERTISINGONLINE AUCTIONS (EBAY)
ONLINE MARKETS (AMAZON)COMPARISON SHOPPING
ECOMMERCECRM
SEARCH ENGINESWWW / WEB SITES
2000s
SOCIALIZATION OF THE WEB
TV ADSRADIO ADSPRODUCT PLACEMENTPRODUCT PACKAGINGBILLBOARDSCLASSIFIED ADSNEWSPAPERSBOOKS / MAGAZINESTELEMARKETINGTELEPHONEYELLOW PAGESPRMULTI-LEVEL MARKETINGCOUPONSDOOR-TO-DOOR SALESSWEEPSTAKESCOMPUTER SPAMEMAILELECTRONIC BBSHOME SHOPPING CHANNELSCABLE TVPERSONAL COMPUTERSGUERILLA MARKETINGDIRECT MAILDATABASE MARKETINGLONG TAIL / NICHETIVOWEB DISPLAY ADVERTISINGONLINE AUCTIONS (EBAY)ONLINE MARKETS (AMAZON)COMPARISON SHOPPINGECOMMERCECRMSEARCH ENGINESWWW / WEB SITES
DOTCOM BUST
TV ADSRADIO ADSPRODUCT PLACEMENTPRODUCT PACKAGINGBILLBOARDSCLASSIFIED ADSNEWSPAPERSBOOKS / MAGAZINESTELEMARKETINGTELEPHONEYELLOW PAGESPUBLIC RELATIONSMULTI-LEVEL MARKETINGCOUPONSDOOR-TO-DOOR SALESSWEEPSTAKESCOMPUTER SPAMEMAILELECTRONIC BBSHOME SHOPPING CHANNELSCABLE TVPERSONAL COMPUTERSGUERILLA MARKETINGDIRECT MAILDATABASE MARKETINGLONG TAIL / NICHETIVOWEB DISPLAY ADVERTISINGONLINE AUCTIONS (EBAY)ONLINE MARKETS (AMAZON)COMPARISON SHOPPINGECOMMERCECRMSEARCH ENGINESWWW / WEB SITES
TWITTERWIKIS
SOCIAL NETWORKSCROWDSOURCING
MOBILE PHONES (POPULARIZED)VIDEO GAMES (WEB)
ONLINE VIDEOPODCASTING
SEARCH MARKETINGBLOGS
“Irrational Exuberance”
2010
LOCATION AWARENESS, MOBILITY, RETAIL HACKING
TV ADSRADIO ADSPRODUCT PLACEMENTPRODUCT PACKAGINGBILLBOARDS
NEWSPAPERSBOOKS / MAGAZINESTELEMARKETINGTELEPHONE
PUBLIC RELATIONSMULTI-LEVEL MARKETINGCOUPONS
SWEEPSTAKESCOMPUTER SPAMEMAIL
HOME SHOPPING CHANNELSCABLE TVPERSONAL COMPUTERSGUERILLA MARKETINGDIRECT MAILDATABASE MARKETINGLONG TAIL / NICHETIVOWEB DISPLAY ADVERTISINGONLINE AUCTIONS (EBAY)ONLINE MARKETS (AMAZON)COMPARISON SHOPPINGECOMMERCECRMSEARCH ENGINESWWW / WEB SITES
TWITTERWIKISSOCIAL NETWORKSCROWDSOURCINGMOBILE PHONES (POPULARIZED)VIDEO GAMES (WEB)ONLINE VIDEOPODCASTINGSEARCH MARKETINGBLOGS
TWITTERWIKISSOCIAL NETWORKSCROWDSOURCINGMOBILE PHONESVIDEO GAMES (WEB)ONLINE VIDEOPODCASTINGSEARCH MARKETINGBLOGS
2008
CUSTOMER SERVICE HACKSTHIRD-PARTY LAYERED EXPERIENCESNEAR-FIELD COMMUNICATIONSDEMOCRATIZED PAYMENTSVIRTUAL STYLISTVIRTUAL SHOW & TELLQUORAOPEN TABLEYELPFOURSQUARE / GOWALLA / LOOPTCROWD ACTIVATED COUPONSLOCALIZED EXPERIENCESRETAIL ENTERTAINMENTPOPUP STORESLOCATION AWARENESSCURATED CONTENT SERVICESFLASH MOBSFLASH DEALSSEMANTIC WEBAUGMENTED REALITYBODY INTERFACES / WEARABLE COMPUTINGGESTURE INTERFACE DEVICESTABLETSSMARTPHONESGAMING CONSOLESDIGITAL SETTOP BOXESDIGITAL VIDEO STREAMING
BIEBERTUBE
December 21, 2012
TV ADSRADIO ADSPRODUCT PLACEMENTPRODUCT PACKAGINGBILLBOARDS
NEWSPAPERSBOOKS / MAGAZINESTELEMARKETINGTELEPHONE
PUBLIC RELATIONSMULTI-LEVEL MARKETINGCOUPONS
SWEEPSTAKESCOMPUTER SPAMEMAIL
HOME SHOPPING CHANNELSCABLE TVPERSONAL COMPUTERSGUERILLA MARKETINGDIRECT MAILDATABASE MARKETINGLONG TAIL / NICHETIVOWEB DISPLAY ADVERTISINGONLINE AUCTIONS (EBAY)ONLINE MARKETS (AMAZON)COMPARISON SHOPPINGECOMMERCECRMSEARCH ENGINESWWW / WEB SITESTWITTERWIKISSOCIAL NETWORKSCROWDSOURCINGMOBILE PHONESVIDEO GAMES (WEB)ONLINE VIDEOPODCASTINGSEARCH MARKETINGBLOGS
THE EPOCH OF BIEBER
2011 2012
CUSTOMER SERVICE HACKSTHIRD-PARTY LAYERED EXPERIENCESNEAR-FIELD COMMUNICATIONSDEMOCRATIZED PAYMENTSVIRTUAL STYLISTVIRTUAL SHOW & TELLQUORAOPEN TABLEYELPFOURSQUARE / GOWALLA / LOOPTCROWD ACTIVATED COUPONSLOCALIZED EXPERIENCESRETAIL ENTERTAINMENTPOPUP STORESLOCATION AWARENESSCURATED CONTENT SERVICESFLASH MOBSFLASH DEALSSEMANTIC WEBAUGMENTED REALITYBODY INTERFACES / WEARABLE COMPUTINGGESTURE INTERFACE DEVICESTABLETSSMARTPHONESGAMING CONSOLESDIGITAL SETTOP BOXESDIGITAL VIDEO STREAMING
GREATPUBLICIST
WARS
2022 8047
BIERBERTUBE
2036
SOYLENT GREEN
THE EPOCH OF BIEBER
While flying cars and jet packs still elude us, many other promises of the web are beginning to come true.
IMAGE SOURCE: http://www.paleofuture.com/blog/2007/6/18/going-to-the-opera-in-the-year-2000-1882.html
CONNECTED HOME
We’re at the precipice of a digital Cambrian Explosion.
IMAGE SOURCE: http://www.paleofuture.com/blog/2010/5/2/jean-marc-cotes-visions-of-the-year-2000-1899.html
DIGITAL TV / LIVINGROOMIMAGE SOURCE: http://nationaltvads.com/Family_watching_TV_58.jpg
SMARTPHONESIMAGE SOURCE: http://blog.oxagile.com/wp-content/uploads/2010/05/smartphones.jpg
TABLETS
KINECT & GESTURE INTERFACESIMAGE SOURCE: http://www.youtube.com/watch?v=THv-EA4EzSY&feature=player_embedded
SKINPUTIMAGE SOURCE: http://www.youtube.com/watch?v=eK9GdNq4fnc
DYNAMIC MOBILITY
It’s all about me.Here. Now.
IMAGE SOURCE: http://www.paleofuture.com/blog/2008/2/21/house-of-the-future-1956.html
AUGMENTED REALITYIMAGE SOURCE: http://jandawson.files.wordpress.com/2010/06/augmented_geotravel1.jpg
AUGMENTED REALITYIMAGE SOURCE: http://1.bp.blogspot.com/_Ms08GTGsFEM/TDsvm4yIKFI/AAAAAAAAAHw/P21YteNyxi8/s1600/prince+of+percia.jpg
AUGMENTED CONTEXTIMAGE SOURCE: http://www.coolinfographics.com/storage/post-images/secondforbes.jpg?__SQUARESPACE_CACHEVERSION=1273591497165
FLASH DEALSIMAGE SOURCE: http://techcrunch.com/2011/03/01/loopt-sxsw/
CURATED CONTENTIMAGE SOURCE: http://iphonecruncher.com/wp-content/uploads/2010/07/couch-shot_highres.jpg
LOCATION AWARENESSIMAGE SOURCE: http://cdn.starkinsider.com/wordpress/wp-content/uploads/2010/01/iphone-four-square-1.jpg
LOCALIZATION
Make the experience relevantto me, please... online and off.
IMAGE SOURCE: http://www.paleofuture.com/blog/2007/9/10/french-prints-show-the-year-2000-1910.html
POP-UP STORESIMAGE SOURCE: http://www.nellyrodilab.com/wp-content/uploads/2010/02/popup.jpg
RETAIL-TAINMENTIMAGE SOURCE: http://mommypoppins.com/files/IMG_2570.JPG
LOCAL ‘FEEL’IMAGE SOURCE: http://1.bp.blogspot.com/_IPYGwEA2QzA/TMbrDn8fUsI/AAAAAAAAIlw/91JyXreHUYg/s1600/Ace+Hotel+NY+%2826%29.jpg
RETAIL HACKING
Oh, did we mention that we’re in charge now?
IMAGE SOURCE: http://www.paleofuture.com/blog/2009/6/16/manufactured-working-robots-1980s.html
CROWD ACTIVATED COUPONSIMAGE SOURCE: http://www.robertirwinjewelers.com/wp-content/uploads/2010/09/grouponshot.jpg
CROWD ACTIVATED COUPONSIMAGE SOURCE: http://dealsofthedaywp.files.wordpress.com/2010/04/living-social.jpg
CROWD ACTIVATED COUPONS
GAMIFICATION
It might as well be fun, too.Game on!
IMAGE SOURCE: http://www.paleofuture.com/blog/2008/7/10/mono-scoot-1965.html
FOURSQUAREIMAGE SOURCE: http://mattersofgrey.com/wp-content/uploads/2010/04/foursquare-sprite.png
YELPIMAGE SOURCE: http://pulse2.com/wp-content/uploads/2010/06/yelp-checkin.jpg & http://ybadges.com/Portals/69755/images/yelp%20badges-resized-600.jpg
MYCOKE REWARDSIMAGE SOURCE: http://www.emailinstitute.com/system/files/email-gallery/My%20Coke%20Rewards%20New%20Member%20Newsletter%20%2820100909%29.jpg
QUESTIONS & ANSWERSIMAGE SOURCE: http://captico.com/wp-content/uploads/2011/02/Quora-Newsfeed.png
VIRTUAL SHOPPING
It’s show and tell time...minus eating paste.
IMAGE SOURCE: http://www.paleofuture.com/blog/2010/2/24/another-frigidaire-space-age-advance-1966.html
VIRTUAL STYLISTIMAGE SOURCE: http://gotryiton.com/looks/6410A0B/
DEMOCRATIZED PAYMENTS
Show me the money.
IMAGE SOURCE: http://www.paleofuture.com/blog/2007/9/14/credit-card-rings-1964.html
MOBILE PAYMENT PROCESSINGIMAGE SOURCE: http://4.bp.blogspot.com/_9Jy0DUkoy_c/TUedmXJpJ8I/AAAAAAAAKSo/tPr3-erErBs/s1600/square-credit-card-reader.jpg
NEAR-FIELD COMMUNICATIONSIMAGE SOURCE: http://teamaltman.com/wp-content/uploads/2010/02/nfc_selectaautomat.jpg
THIRD PARTY EXPERIENCE LAYER
Your experience will be co-opted.
IMAGE SOURCE: http://www.jeffwidmer.com/crossroads/index.php/2010/06/all-things-video/
ENHANCED $$ MANAGEMENT — MINT.COMIMAGE SOURCE: http://img.clubic.com/02412188-photo-mint-dashboard.jpg
ENHANCED $$ MANAGEMENT — BANKSIMPLEIMAGE SOURCE: http://www.fastcodesign.com/1663315/can-better-design-save-personal-banking
CUSTOMER SERVICE HACKINGIMAGE SOURCE: http://yoda.co.kr/wordpress/wp-content/uploads/2007/07/070724_093454.png
NEUROMARKETING
It’d be easier if you justread my mind.
IMAGE SOURCE: http://www.fastcompany.com/1731055/oscars-avatar-neurocinema-neuromarketing
IMAGE SOURCE: http://www.youtube.com/watch?v=lI12IislAvY
Brands are people, too.And nobody is safe...
IMAGE SOURCE: http://elane.stanford.edu/images/exhibits/tobacco/pallmall/santaseriesguardagainstthroatscratchL.jpg
Imagine if...
IMAGE SOURCE: http://www.robertirwinjewelers.com/wp-content/uploads/2010/09/grouponshot.jpg
IMAGE SOURCE: http://3.bp.blogspot.com/_GAGgcGbzFpk/TE3QIYR-i-I/AAAAAAAAGBQ/_O12r5mQPuA/s1600/wikileaks.jpg
IMAGE SOURCE: http://cdn.theatlantic.com/static/infocus/egyptchange021011/e01_08967231.jpg
We don’t have all the answers,but we’re excited to start exploring the possibilities, and the connections.
IMAGE SOURCE: http://www.paleofuture.com/blog/2010/7/14/electronic-home-library-1959.html
BIEBERTUBE
December 21, 2012
TV ADSRADIO ADSPRODUCT PLACEMENTPRODUCT PACKAGINGBILLBOARDS
NEWSPAPERSBOOKS / MAGAZINESTELEMARKETINGTELEPHONE
PUBLIC RELATIONSMULTI-LEVEL MARKETINGCOUPONS
SWEEPSTAKESCOMPUTER SPAMEMAIL
HOME SHOPPING CHANNELSCABLE TVPERSONAL COMPUTERSGUERILLA MARKETINGDIRECT MAILDATABASE MARKETINGLONG TAIL / NICHETIVOWEB DISPLAY ADVERTISINGONLINE AUCTIONS (EBAY)ONLINE MARKETS (AMAZON)COMPARISON SHOPPINGECOMMERCECRMSEARCH ENGINESWWW / WEB SITESTWITTERWIKISSOCIAL NETWORKSCROWDSOURCINGMOBILE PHONESVIDEO GAMES (WEB)ONLINE VIDEOPODCASTINGSEARCH MARKETINGBLOGS
THE EPOCH OF BIEBER
2011 2012
CUSTOMER SERVICE HACKSTHIRD-PARTY LAYERED EXPERIENCESNEAR-FIELD COMMUNICATIONSDEMOCRATIZED PAYMENTSVIRTUAL STYLISTVIRTUAL SHOW & TELLQUORAOPEN TABLEYELPFOURSQUARE / GOWALLA / LOOPTCROWD ACTIVATED COUPONSLOCALIZED EXPERIENCESRETAIL ENTERTAINMENTPOPUP STORESLOCATION AWARENESSCURATED CONTENT SERVICESFLASH MOBSFLASH DEALSSEMANTIC WEBAUGMENTED REALITYBODY INTERFACES / WEARABLE COMPUTINGGESTURE INTERFACE DEVICESTABLETSSMARTPHONESGAMING CONSOLESDIGITAL SETTOP BOXESDIGITAL VIDEO STREAMING
GREATPUBLICIST
WARS
THANK YOUQuestions?
Brian [email protected]
IMAGE SOURCE: http://www.paleofuture.com/blog/2008/2/15/disneyland-jetpack-1966.html
