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What You Want Your LinkedIn Profile to Say About YOU
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19-Oct-2014 -
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Transcript of What You Want Your LinkedIn Profile to Say About YOU
One Winthrop Square FL5, Boston MA 02110
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LinkedIn Presentation“Relationships are the currency of business.” ― Brian Basilico, It's Not about You, It's about Bacon: Relationship Marketing in a Social Media World
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Introduction
I am going to go over some stats, tips and tricks about how to use LinkedIn, the number one social media network in the world. It is not my goal to get you to use LinkedIn like I do, nor is it my goal to tell you that you have to get out and start using LinkedIn. You don’t. I just want to take some time to talk to you about the network and why it is important to you. Before we get started, it is important to remember that the internet imitates life and that much of our online behavior mimics our offline behavior. The most important thing to think about when thinking about LinkedIn is trust, authority and reputation. Whatever you would(n't) do to attain that offline, the same for online.
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Why Use Social Media?
1. Be Yourself2. Add Value3. Have Fun!
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As we advise our clients we want to remain top of mind in our clients’ thoughts
By making your presence known on LinkedIn news feeds, you can remain top of mind to your client w/o the need for a direct call, email or request by offering real value in terms of information.
The “Soft Touch” of Social Media
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LinkedIn HistoryWhy Use LinkedIn?» Toward Building Relationships
How To Use LinkedIn» Optimizing Your Profile» Sharing Content» Joining Conversations» LinkedIn Groups» Endorsements and Recommendations
Conclusion
Agenda
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What is LinkedIn?
Slideshare Pulse Bright
While traditionally LinkedIn was a contact sharing service, with the recent
acquisitions of Slideshare and Bright as well as the
creation of Pulse,
LinkedIn is more of a content sharing platform now.
Click the link to discover more
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LinkedIn Stats and History1. Launched in 2003 with
4500 members, it is one of the oldest continual social networks in existence.
2. Today, LinkedIn boasts over 200 million members in over 200 countries. There are two new LinkedIn members per second. There are 187 million unique
monthly viewers of LinkedIn and
40% of users check LinkedIn daily38%
of users log in on their mobile device
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Where Are Users Concentrated by Industry?
Sounds like our clients, no?
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How Does It Work?
LinkedIn is based upon three degrees of separation.
LinkedIn is also a publishing platform– LinkedIn Pulse
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Why Use LinkedIn?
It builds relationships
One Winthrop Square FL5, Boston MA 02110
617 . 206 . 3040 www.brafton.com
How To Use LinkedIn
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Optimize Your Profile1. Use a professional looking
photo2. Use your professional name3. Include a headline4. Include Your location5. Customize your LinkedIn
URL6. Connect with past and
present employers7. Make great use of keywords
in your industry8. Make yourself easy to
contact9. Control the layout of your
profile and make smart use of the ‘sections’
10. Include a professional summary
11.Keep your profile updated!
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Make Your Content Visible
This is from Ty Scheiner’s LinkedIn
profile. See how Ty added
visible elements on his profile to
enhance clickability and
interest?
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When sharing content consider a few things: » What conversation do I want to start or be a part
of? » Have one or multiple clients asked me a question
that had the same answer?» Does this content add value? Humor? » Did my company or another employee achieve a
milestone or award?
Sharing content from Brafton is good, but it is important to think of your own personal brand and share other content from other resources.
Share Content
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Where To Look for Content to Share
Check out Klout.com and their new interface.
You can follow topics and have content of most interest selected for you to either learn about or share right from the platform!
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Start or Join a Conversation
Starting or joining conversations on LinkedIn offer an
opportunity for you to either teach or
learn in a new way providing value to
others while receiving value
from them.
This is a conversation I started with a question and the answers I got will make a future blog post.
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There are over 200 conversations occurring per minute in LinkedIn groups
There are 8000 new groups started weekly
Each member is on an average of 7 groups
Join a Group so that you can learn from like-minded professionals as well as showcase what you know.
LinkedIn Groups
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Find An Online Mentor
By following industry
leaders you can find out more about
what is on the vanguard of
what you need to know.
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Expand Your Reach
Almost 1200 people viewed a single post. The red highlighted
“Likers” above are all clients.
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Offer Congratulations
LinkedIn provides lots of
opportunities for a ‘soft touch’ and congratulating someone for a milestone or
promotion is a perfect way to
establish an easier emotional connection
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Endorsements
When LinkedIn added one touch endorsements to user profiles, the engagement on the site skyrocketed.
It cannot be easier to do!
Endorse someone today!
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Recommendations
You do not need a reason to recognize the achievements or reputation of a colleague or client. Just do it.
There are several kinds of recommendations you can give: 1. An overall reputational
recommendation2. A compliment on a
milestone or achievement3. A “this employee is really
coming along”4. Remarks on what it is like
to work with an employee.
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See Who Views Your Profile
Monitor who is looking at your profile over time.
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LinkedIn is a tool that you can use to build better relationships, showcase your skills and be found by your clients.
Your clients are looking for you so it is up to you to showcase your reputation as an authority in your space.
Soft touches will augment the overall good feeling your clients have about you.
Conclusion