30 LinkedIn Secrets Linkedin Won't Tell You

Copyright 2015. William Arruda/Reach. All Rights Reserved.

30 LinkedIn Secrets LinkedIn

Won’t Tell You

William Arruda Reach Personal Branding

www.reachpersonalbranding.com


Make the Most of LinkedIn

• It’s your digital first impression. • It’s where people go when they

want to learn about you. • It’s your opportunity to expand

and nurture your network. • It helps you do your job better!


My Top Tips• I published 22 of my favorite LinkedIn tips

(with fun, counterintuitive titles) in my Forbes column:

• It has become my most-read Forbes post with nearly half a million views.

• In this presentation, I share those 22 tips with 8 bonus tips so you can make the most of this powerful personal branding platform.

http://www.forbes.com/sites/williamarruda/


1 ‣ When updating your LinkedIn profile, don’t alert your contacts to every little change.

‣ In edit mode, turn off activity broadcasts and change: “select who can see your activity feed” to “only you.”

‣ Also, on the right side of your profile page, change “Notify your network?” to “No.”

Be Secretive.


2 ‣ Join groups that will let you connect with members of your target audience but aren’t contacts.

‣ Being a group member gives you permission to reach out and invite them to join your network.

Be Opportunistic.*

*NOTE: LinkedIn changes this feature from time to time.


3 ‣ Know the top 5 strengths for which you want to be recognized and use them repeatedly.

‣ If your top skill is QA describe your proficiency in your summary as well as in multiple experience descriptions. This helps the right people find you.

Be Redundant.


4 ‣ Ask your contacts to endorse you for only your top skills.

‣ Having the highest number of endorsements for your signature strengths will influence those who are looking at your profile.

‣ Be brave: delete or reject the endorsements that aren’t core to how you want to be known.

Be Ungrateful.


5 ‣ Only give recommendations and endorsements to those whom you genuinely admire.

‣ When you recommend other people, their reputation is seen an extension of your values.

Be Stingy.


6 ‣ Reuse and repurpose the content you already have available.

‣ Sharing different forms of the same content in distinctive ways helps reinforce your messages.

‣ Convert Blogs posts into activity updates and embed articles in your profile…

Be Lazy. One of my favorites!


7 ‣ Don’t follow the LinkedIn formula of creating one experience entry for each job title you have held.

‣ Take the space you need to communicate your accomplishments by creating multiple entries for every role you have performed within each job title.

‣ It’s OK to have overlapping dates. See how I did it in my profile:

https://linkedin.com/in/williamarruda

Be Greedy. One of my favorites!


8 ‣ Don’t limit the groups you join. ‣ Join groups related to your area of

expertise, industry, alumni, social causes, passions, etc.

‣ This gives you access to more people who matter to your brand.

‣ When others look at your profile, they can learn about your brand by looking at your groups.

‣ Always select groups that are highly active and have a lot of members.

Be a Groupie.


9 ‣ Ignore LinkedIn’s advice to only accept connection requests from people you know.

‣ You’ll show up in more searches and be visible to more people.

‣ Just be careful not to accept connection requests from scammers (they are easy to spot!).

Be Promiscuous.


10‣ Don’t assume others know how you spell your name or know that you’ve changed your name.

‣ Include all known misspellings, previous names, nicknames and aliases in your summary.

‣ I include this: AKA/Common misspellings: Bill Arruda, Will Arruda, William Aruda.

Be a Chameleon. One of my favorites!


11‣ Fly under the radar when you’re using LinkedIn to check out your employees or poach talent.

‣ To keep your agenda hidden, change your viewing setting to “anonymous” in “Select what others see when you’ve viewed their profile.”

Be Invisible.


12‣ Know the character limit for each section.

‣ Use as much space as you need to tell your story!

‣ This gives you the opportunity to repeat keywords that are critical to being found.

Be Verbose.


13‣ Strong brands have a point of view. ‣ Integrate yours into your summary

and experience where appropriate. ‣ Join groups where you can share

your POV as it relates to your area of expertise.

‣ It’s a great way to distinguish yourself from peers/competitors.

Be Opinionated.


14‣ Reorder the content in your profile (yes, LinkedIn made this possible).

‣ This enables you to lead with what’s important and choose which strengths to focus on.

‣ Bonus: It will make your profile stand out from the crowd of others who do what you do.

Be Disorganized.


15‣ Don’t feel you need to include every detail of every job you have had – especially if it dilutes your brand message.

‣ Omit the jobs you had early in your career if they don’t offer insights into how you deliver value today.

‣ Or, group those older listings under one heading, such as “My Training Ground” or “Apprenticeships.”

Be Selective.


16‣ Direct people to your LinkedIn profile with a QR code on your business card.

‣ The next time you’re at a networking function, the people you meet can scan your QR code and instantly read your profile and connect with you.

‣ It makes it easy and enhances your brand attribute of “Innovative.”

Be Square.


17‣ If you want to reach out to someone and you can’t reach them any other way, sign up for Premium by the month.

‣ Then, do all the outreach you need to do to connect with those super-exclusive contacts.

‣ Mission accomplished? Cancel your Premium subscription.

Be Frugal.


18‣ Repurpose the great content in your LinkedIn profile for other social media sites.

‣ You’ll increase your digital footprint while ensuring consistency.

‣ Use tools like: VisualizeMe.com, Re.vu, branded.me and ResumUp.com

Be a Thief.


19‣ Your profile is not a resume or CV. ‣ Write as if you are having a

conversation with someone. I recommend using the 1st person.

‣ Inject your personality. ‣ Let people know your values and

passions. ‣ In your summary, discuss what you

do outside of work. You want people to want to know you.

Be Personal. One of my favorites!


20‣ Use a headshot of high quality, with good lighting and ultra-sharp focus.

‣ Your face should take up 70-80% of the frame.

‣ LinkedIn is not the place for a selfie. ‣ Face forward or turn toward your left

shoulder, in the direction of your content. If you’re looking to your right, you’re saying “I don’t believe what I say in my own profile.”

Be in Their Face.


22‣ Don’t reach out to contacts until you are thrilled with your profile.

‣ When you reach out the others, they will likely view your profile before deciding if they want to connect with you.

Be a Procrastinator.


23‣ One of the best ways to grow your network is to reach out to LinkedIn Open Networkers (LIONs).

‣ As the name implies, they accept most requests.

‣ You can search for LIONs and add keywords to find those who are relevant for your network.

Be a LION Chaser.


24‣ To get all your contacts in one place - LinkedIn - take a trip down memory lane.

‣ Reach out to all past contacts, former colleagues, friends, etc. to get your network up-to-date.

‣ You can manage all your contacts from LinkedIn.

Be a Pastist.


25‣ Reinforce your text with similar messages using multimedia.

‣ You can integrate images, white papers, videos, presentations, etc. to the summary and experience sections of your profile.

‣ When you do, you help bolster your brand and differentiate your profile from the myriad others who do what you do.

Be Flashy.


26‣ Choose groups with large numbers of members so you can reach the most people.

‣ LinkedIn shows you how active each group is, too.

‣ Join the groups that are “very active” so you engage with people who are motivated and interactive.

Be a Glutton.


27‣ You can build your brand with the content created by others.

‣ When you are at your favorite media sites (Forbes, Fast Company, etc), identify articles that would be valuable to your contacts.

‣ Share via an update and directly to groups.

‣ Remember to add your POV. Don’t just share the article without adding your thoughts.

Be a Shoplifter. One of my favorites!


28‣ Keep all your contacts in one place. ‣ Upload contacts from your phone

and email addresses so you can use LinkedIn as your single source of people in your network.

Be Singleminded.


29‣ LinkedIn let’s you add notes to your connection’s profiles.

‣ From their profile (under relationship), there is a Note tab where you can document important things about that person that you want to remember.

‣ You can also add reminders and info about how you met, etc.

Be a Note-taker. One of my favorites!


30‣ Create tags for your various contacts - like Friend, Colleague, Client, Former employer, etc.

‣ Then go through your contacts, assigning then the appropriate tag(s).

‣ You will be able to sort contacts by tag when you are reaching out to send messages, etc.

Be a Name-caller.


Want to Write the Perfect LinkedIn Summary?

‣ Join me for a complimentary live session where I take you through the process ‣ Sign up here:

http://www.williamarruda.com/linkedinsummary


William Arruda Motivational Speaker. Author. Entrepreneur.

William Arruda has been credited with turning the concept of personal branding into a global industry. More than a decade ago he combined his 20 years’ corporate branding experience with his passion for people, and founded Reach, the global leader in personal branding. Since then he's trained nearly 1,000 personal branding strategists around the world and authored two seminal books on personal branding: Career Distinction, and Ditch. Dare. Do! It's no wonder Entrepreneur called him "the personal branding guru.” Speaking at Microsoft, Disney, American Express, Harvard, and hundreds more companies and organizations (including 20% of the Fortune 100), William regularly traverses five continents, and has delivered more personal branding keynotes to more people in more places than anyone else on earth.


At Reach, We Help You Make

‣We: ‣Consult and build custom LinkedIn programs ‣Work one-on-one with execs on their profiles ‣Deliver keynotes & workshops

Comprehensive Linked Programs for Innovative Organizations from the Global Leader in Personal Branding

At Reach, We Help You Make the Most of LinkedIn


Contact Me:[email protected]

@williamarruda

www.personalbranding.tv

www.williamarruda.com

www.forbes.com/sites/williamarruda


https://linkedin.com/in/williamarruda

Or Link with Me on LinkedIn!

30 LinkedIn Secrets Linkedin Won't Tell You

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Transcript of 30 LinkedIn Secrets Linkedin Won't Tell You