What kind of media institution might distribute your media product and why?

TimeInc. Have a huge audience that visit their website and magazines often. This would be perfect for my magazine ‘SHUFFLE’ as it would increase its audience size dramatically in a short period of time, whereas if I chose an alternative, it may not shoot up to the same degree.

Music magazines-Time Inc. (IPC)

“First for music news and the home of the world’s most iconic music magazine, NME delivers the definitive verdict on everything that matters in music.”

“Uncut has been twice voted the PPA (Professional Publishers Association) Magazine of the Year and the PPA International Magazine of the Year.”

TimeInc. already produce two huge music magazines that are similar to mine but focus on different genres. This will benefit my magazine as the TimeInc. audience will have an interest in my magazine, and could potentially switch ‘UNCUT’ and ‘NME’ readers in to ‘SHUFFLE’ readers. TimeInc. will benefit me with production as they have a good knowledge of the subject area.

TimeInc. have a total of 12 offices globally. This gives my magazine an opportunity to be produced across the world, dramatically increasing my audience and advertisement by word of mouth. This will also give me an opportunity to find out more about up and coming artists and give more features that aren’t seen in other magazines.

Why I’ve chosen TimeInc.•Don’t currently produce a indie-rock based

music magazine•Allows TimeInc. to start in a new market

with a different target audience to before (create a new prospective to the business)

• Increase customers for both SHUFFLE and TimeInc.

TimeInc. (IPC) produce both ‘NME’ and ‘UNCUT’ which are both similar to my magazine and target audience. NME is mainly associated with rock, indie and alternative music. My magazine primarily focuses on Indie, however touches on rock. UNCUTI believe TimeInc. would be an appropriate media institution to distribute my media product as they would have experience in producing music related magazines. Despite already producing similar magazines, I believe it would benefit not only myself but TimeInc. as well, as their target audience would have a wider range of music magazines to choose from. It would boost my success as I would be guaranteed a large audience that would be interested in my product, therefore my sales would be dramatically larger than an alternative. This is due to a similar target audience age range (early teens to young adults) with NME. Not everyone would be interested in trying an alternative to NME as it is hugely successful with its audience, however my product could prove to be a challenge/competitor to the likes of NME. TimeInc. may be interested in producing my media product as it could improve their sales figures and target audience, expanding the company overall. NME and UNCUT mainly target their products on the male audience as most of their front covers star male artists. As my target audience includes both male and females, it could increase the size of TimeInc.’s target audience.