WHAT KIND OF INSTITUTION MIGHT DISTRIBUTE YOUR MAGAZINE AND WHY?

Supermarkets

Local Newsagents

Record/Book retailers (HMV etc)

Online Retailers

What Kind of institution might distribute your magazine and why?

If you look at the widespread of institutions around England you will see that different types of institutions would be more common to distribute your magazine, for example a hairdressers is more likely to give away magazines on hair and beauty than a restaurant is. In terms of my magazine the first institution what I think might distribute my magazine is a supermarket simply because supermarkets don’t really specialise in any niche markets and sale a very diverse range of products for everyone so this would make a supermarket a suitable place. This also applies to local newsagents because customers might not want to travel far distances to get my magazine but these could only be local newsagents in places were people are my likely to buy my magazine like in Hackney or Peckham for example because these are stereotypically seen as ‘urban’ areas. Also places were my magazines genre of music (Hip-Hop) is likely to be distributed (places like record shops, HMV etc) would be a good places to distribute my music magazine because since people are already going there with the intention of buying Hip-Hop music it is then more likely for them to also buy my magazine. Another institution that might distribute my music magazine is music concerts were the majority of the fans are Hip-Hop lovers because this makes them more likely to buy it then if there big lovers of the genre of your magazine since they are in your target audience, it would also be a good idea to give free giveaways at music concerts though as it allows people to get a preview of what the magazine is like so they could then be tempted to buy it at a later date. Another idea is to distribute my magazine online for the members of my audience who would prefer or maybe can’t go to the newsagents or supermarkets and get it or they could look at a online version of the magazine to look at on the internet.