From previous research and looking at different

publishers’ webpages, I have come to the

conclusion that the best fitted media institution

to distribute MISSFITS, is…

1) The group distributes three major music magazines, but both

are aimed at men. This shows that they do want to cover the

music magazine market, but have left a big gap in covering both

genders. MISSFITS would definetly fill in this gap.

2) Bauer Media Group distributes Kerrang!. According to their

webpage, Kerrang!’s audience is very similar to MISSFITS’s, the only

difference being that their majority of readers are male. By

distributing the same type of magazine, only aimed at the other

gender, the institution would cover a much bigger part of the

marked and eliminate potential competition.

3) The fact that they aready distributes Kerrang!, shows me that

they believe in the ideology that would be in MISSFITS.