Stage 1

ThePreliminaryRound

Team Name: Team Samar i tans

N a m e o f fi r s t m e m b e r : P r a k h a r G a u t a mN a m e o f s e c o n d m e m b e r : H a r s h M a n k a dC o l l e g e N a m e : I I M , B a n g a l o re

s k yp

e

i m g ur

i n s t a g r am

y o u t ub e

r e d d i tf a c e b o

o k

f o u r s q u a

r ew o r d p r e

s s

t w i t t er

p i n t e r es t

1970 - 1980

1980 - 1990

1990 - 2000

2001- 2003

2004- 2009

t u m b

l r

Social Media -

Evolution World Before Social Media

Man evo lved and so d id Soc ia l Media . . . . . . . . . . . . . . . .

78

S h o r t h i s t o r y o n s o c i a l m e d i a

F e b ‘ 7 8

fi r s t d i a l u p B B C l a u n c h e d

1 9 9 5

G e o c i t y l a u n c h e d

1 9 9 7

S i x d e g r e e s l a u n c h e d

1 9 9 9

B l o g g e r l a u n c h e d

2 0 0 2

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D e c ’ 0 6

Y a h o o o ff e r e d t o b u y F B . F a c e b o o k

d e c l i n e s ! ! !

M a r c h ‘ 0 6

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t w i t t e r i s b o r n

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s t u d e n t s o n l y .

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M a y ‘ 0 3

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d o o r s

A p r i l ‘ 0 8

F B p o p u l a r t h a n M y S p a c e .

F e b ’ 0 9

F B i n c l u d e U G C l i c e n s e

D e c ’ 0 9

F B h i t s 3 5 0 M n u s e r .

M a y ‘ 1 0

M y S p a c e & F B v u l n e r a b i l i t y

r e v e a l e d

N o v ‘ 1 0

F B v a l u e d a t $ 5 0 b i l l i o n

J u l y ‘ 1 1

Tw i t t e r c e l e b r a t e s 5

y e a r s b i r t h d a y

J u l y ‘ 1 1

L i n k e d I n # 2 i n t h e U . S . f o r

t o t a l m o n t h l y u n i q u e v i s i t o r s

J u n e ‘ 1 1

N e w s C o r p s e l l s M y S p a c e

t o I r v i n e .

J u n e ‘ 1 1

G + l a u n c h e d b e t a

M a y ‘ 1 1

L i n k e d I n g o e s I P O

95 97 99 02

03040603

08 09 10

11

Social

Media -

History

What is Social

Media

Social Media Landscap

e

Exposure

Advocacy

Impact

Engagement

C r e a t e a u d i e nc e f o r c o n t e nt & m e s s a ge

A b i l i t y t o c a u s e c h a n g e i n b e h a v io u r

E ff e c t o f c a m p a ig n s o n t a r g e t a u d i e nc e

E n g a g in g w i t h y o u &Ta l k i n g a b o u t y o u

R e c o m m e n d at i o n s & S u g g e s t i o n s l e a d i n g t o o p i n i o n c h a n g e

I nfl uence

ProducersCon

su

mer

What

Makes

Soc ia

l

Media

Soc ia

l

E m a i l t o n a m e d

i n d i v i d u a l s

C o m m i t t e e r e p o r t t o a

d e c i s i o n m a k e r

P r o f e s s i o n a l s e r v i c e r e p o r t t o

d e c i s i o n m a k e r

L o c a l e m a i l l i s t , S o c i a l

b l o g s , P r o fi l e P a g e s

G r o u p b l o g s , P e r s o n a l

S o c i a l N e t w o r k s

V a l u e a d d e d e c o n o m i c d a t a ,

B l o o m b e r g , P r o f e s s i o n a l r e p o r t t o s p e c i a l t y g r o u p s

M e s s a g e s t o d i s c u s s i o n

b o a r d s , p o p u l a r b l o g s ,

n o v e l s

J o u r n a l i s m , W i k i p e d i a

p a g e s , G r o u p b l o g s

S e a r c h E n g i n e u s e r s , M a r k e t

B e h a v i o r, Q u e r y l o g o p t i m i z a t i o n ,

M a r k e t a n a l y s i s

MMO

Social

Gaming

Virtual Worlds

Conversat ion

Par t i c ipat ion

Shar ing

Pub l i sh ing

Micro bloggingSocialNetwork

ingDiscussi

ons

Rev iew

s

Co l labo r a t

i ve

F i lt e r i n

g

Recommend

ation

VideoSharingPhotoSharing

Content

Publishing

Social Media

Landscape

Enter ta in

ment

Re la t ionsh ipBu i ld ing

Tagg ingContent

D i s t r ibu t

ion

Content

Live

s

every

whe

re !!

!!

Changing landscape..More Screen size

than ever

Changing

Social

Algorithms..

MUST have

engaging

content

Opti

mal

desig

n for

displ

ay

Conte

nt is

future

of

searc

h

Pricing Models

Rent Vs Own

Content

-Spotfix

-NetflixR a i s e

A w a r e n e s s

C O N T E N T

+ C O M M U N I T

Y + D I S P L AY

Photos

8 X M o r e

E n g a g i n g

t h a n L i n k s

R e a l T i m e M a r k e t i n g- B E AT T H E R E A D Y- W A V E O F C O V E R S A T IO N `

CURRENT

TRENDS

Content that drives engagement

Changing Landscape

CURRENT TRENDS

Growth of Social Media

20042005

20062007

20082009

20102011

20122013

0

200000000

400000000

600000000

800000000

1000000000

1200000000

1400000000

Facebook TwitterGoogle+ PinterestInstragram

R e g i s t e r e d u s e r s ( M i l l i o n s )

Google+ Facebook Twitter Overall use

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

B u s i n e s s e s ’ P r e s e n c e

Jan-05

Jan-06

Jan-07

Jan-08

Jan-09

Jan-10

Jan-11

Jan-12

Jan-13

8%

16%

29%

46%

67% 64% 67%72%

S h a r e o f i n t e r n e t u s e r s

Feb '05

Aug '06

May '07

Apr '09

May '10

Aug '11

Feb '12

Aug '12

Dec '12

May '13

9%

49%

67%76%

86% 87% 86%92%

83%89%

U s e r S h a r e – ( 1 8 – 2 9 ) y r s

Feb '05

Aug '06

May '07

Apr '09

May '10

Aug '11

Feb '12

Aug '12

Dec '12

May '13

8%

16%

29%

46%

61% 64% 66% 69% 67%72%

U s e r S h a r e – ( 3 0 – 4 9 ) y r s

Septem

ber

November

January

March

May July

Septem

ber0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

FacebookPinterestTwitterRedditYoutubeLinkedInGoogle+

Bus inesses ’ P resence

Tr a ffi c Tr e n d s ( S e p t ‘ 1 2 - ‘ 1 3 )

Social Media -

Impact

E v o l v i n g

R e l a t i o n s

h i p s

What do youth do on Social Media

R e a d i n g C o n t e n t

View Photos / Videos

E x p r e s s V i e w s

U p l o a d C o n t e n t

M a k i n g C o n t a c t s

C o m m e n t / R e p l y

C h a t / Ta l k O n l i n e

S h a r e / P o s t

93%

92%

85%

81%

79%

73%

64%

52%

P e r s o n a lProfessio

nal

Bus i ne s s

Made it easier to stay in touch with the people you care about

Made it easier to plan & schedule your daily routine

Made it easier to be productive while you are sitting in traffic, waiting line etc.

Made it harder to forget about work at home or on the weekends

Made it harder to give people undivided attention

Made it harder to focus on a single task without diversion

65%

28%

26%

9%

7%

7%

17%

19%

22%

10%

14%

12%

11%

20%

21%

15%

26%

24%

6%

32%

31%

64%

53%

57%

A lot

Some

Only a little

Not at all

Personal

I m p a c t o n P e r s o n a l L i v e s

Share Password Share Email Account Share Online Calendar Share Social Media Profile0%

10%20%30%40%50%60%70%80%

S o c i a l M e d i a – T h e G o o d , B a d a n d t h e U g l y

Social Media -

Impact Professional Awaren

essIn te res t

Eva luationTr ia l

CommitmentRe fe r ra l

Upse l l

V ideos

Mob i le

B logs

Networks

Rev iews

I m p a c t

o n S a l e s

C y c l e

Being found by new customers

Referrals

Engage with potential customers

Information that helps businesses grow

Networking

Ability to establish themselves as an industry expert

Business partnerships

Don't network online

0% 5% 10% 15% 20% 25% 30% 35% 40%

I m p a c t o n b u s i n e s s e s

Lead Generation

Thought Leadership/Market Education

Customer Acquisition

Brand Awareness

Lead Nurturing

Website Traffic

Customer Loyality

Social Media Engagement

Channel Enablement

71.30%

49.90%

45.00%

41.00%

35.40%

27.80%

24.80%

13.10%

6.40%

C o n t e n t M a r k e t i n g G o a l s

0 1 2-3 4-6 7-10 11-20

21-30

31-40

41-50

51+0%

5%

10%

15%

20%

25%

30%

35%

201120122013

# o f r e v i e w s s h a p i n g o p i n i o n s

Social Media -

Future Road Ahead

SMAC S o c i a l

M e d i a

A n a l y t i c s

C l oud

Youtube

Facebook

Blogs

LinkedIn

Twitter

Google+

Pinterest

Photo Sharing Sites

Forums

Podcasting

Social Bookmarking

Geo-location

Q&A Sites

Daily Deals

0% 20% 40% 60% 80% 100% 120%

Increase Stay the sameDecrease No plans to utilize

Sourcehttp://www.cutter.com/content-and-analysis/journals-and-reports/cutter-it-journal/sample/itj1302/itj1302c.html

S M A C d r i v i n g b u s i n e s s e s i n Fu t u r e

M a r ke t e r s ' Fu t u r e S o c i a l M e d i a P l a n s

APPENDIX

Credits

Social media marketing – www.eticb.comPew internet social media engagementSocial media marketing trends – www.cmo.comSocial media infographics – www.visual.ly/social-media-infographicsSocial media study patterns – www.news.yahoo.com Social media history - www.socialtimes.com