Stage 3

Have your say

Team Name: Hashtag Pundits

Name of first member: Sangameswaran AshwinCollege Name: Indian Institute of Management, Tiruchirappalli

Name of second member: Keshav NargundeCollege Name: Indian Institute of Management, Tiruchirappalli

The Problem

Kritika Bali , photographed by paparazzi in Pattaya with underworld Don. Kritika’s image was tarnished and she lost face with the industry and fans.

The New Movie

Kritika’s new movie Gajar ka Halwa, is slated for release soon. Producers are looking into a social media campaign to promote the movie and rebuild Kritika’s image.

Our Plot

#DoesThisMakeMe : Photos can be deceptive. Campaign on facebook and twitter to spread the word that merely taking a photo with someone doesn’t make you one of them.#Halwa4Me : Engage with public, asking them to share stories about what is “Halwa” for them.(Hanging out with friends, Gajar Ka Halwa Recipe Contest :Launch a contest on Pinterest, to promote publicity of the movie.CarolKoPattaya : Click a selfie with Kritika’s cutout at malls and theatres and share your idea on how you would woo her.

Kritika Bali caught with underworld don in Pattaya

The #DoesThisMakeMe Campaign

In this campaign, Kritika will share photos daily with different personalities, and a satirical story about how she’s now being considered one of them.

The #DoesThisMakeMe Campaign

Kritika’s fans join in on the hashtag, posting their everyday experiences with #DoesthisMakeMe.

The campaign aims to fix the negative publicity that Kritika is getting from the media.

A satirical campaign, which highlights how people are quick to jump to conclusions , will be launched.

Kritika’s photos with various characters will be uploaded periodically to retain engagement with fans.

The humour in the images and messages will offset the serious allegations of links with the underworld.

The #DoesThisMakeMe Campaign

The Gajar Ka Halwa Recipe Contest

Upload your unique Gajar Halwa Recipe on Pinterest with the #GajarkaHalwaMovie and gain a chance to win tickets to the premiere.

80% of Pinterest users are women, in the 18-35 age demographic.Perfect

for promoting cinema.

The #HalwaMoment campaign• We ask fans to tweet or post on Facebook, their personal Halwa moments.

• A Halwa moment is your fondest memory that involves the nation’s favorite dessert, Gajar Ka Halwa.

• Fans get an opportunity to connect the product with personal memories, and share them on social media. A perfect combination for increasing social media engagement

• The Movie’s facebook page will also share moments from Hindi cinema where the quintessential Halwa makes an appearance.

CarolKoPattaya competition

We place cutouts of Kritika Bali as Carol from the movie, in various malls and movie theatres

Fans are encouraged to take a selfie with the cutout, and upload it to the contest page, with their idea on how they would woo Carol, if they were the hero of the movie

The Winner gets to go on a “Halwa Date” with Kritika in

Pattaya.