Simplify360 casia 2014 #pundits@iim trichy
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Transcript of Simplify360 casia 2014 #pundits@iim trichy
Stage 1
ThePreliminaryRound
Team Name: Hashtag Pundits
Name of first member: Sangameswaran AshwinCollege Name: Indian Institute of Management, Tiruchirappalli
Name of second member: Keshav NargundeCollege Name: Indian Institute of Management, Tiruchirappalli
Introduction Types Present Future Businesses
Social Media is the combination of audio-visual interactive information.
It can be as simple as asking you you to comment, or letting you vote on an article, or asking you to review movies on flixter
Unlike traditional media , social media allows for instantaneous feedback from the target audience.
Introduction Types Present Future Businesses
Social Media can be roughly classified into 6 types based on the content they offer, and the way they get users to interact with each other over .
Bookmarking Sites – StumbleUpon, Delicious
Microblogging Sites – Twitter , Instagram
Social Networks – Facebook, Linkedin,Myspace
Introduction Types Present Future Businesses
Blog and opinion sites- Wordpress,blogger, tumblr
Social news websites – Reddit,Digg
Video and image sharing sites – Youtube & Soundcloud
Introduction Types Present Future Businesses
Active Users on Major Social Networks
The huge number of social media users and the tremendous rate at which the industry is growing, presents a tremendous business opportunity that businesses can capitalize upon.
The average time spent by an average user every month, on social media websites has been continuously increasing over the years.
Introduction Types Present Future Businesses
Pervasiveness of social media , is set to increase in the future , with the development of wearable technology, which will enable users to stay constantly connected to social networks.
Social networks will center around online content creation for niche audiences or communities of users.
With the rise in E-commerce, social media is fast becoming a powerful instrument to reach out to a wide consumer base
Globally, organizaitons are beginning to harness the power of big data to identify consumer preferences.
Introduction Types Present Future Businesses
There are 3.9 billion accounts on social networks. This number is set to increase by 11% in the coming years
46% of online users use social media before making a purchase
53 % of all twitter users recommend products to followers in their tweets.
Social Media Marketing uses social media to connect and build relationships with potential customers. Social media marketing is driven by content generation by firms which translate to value generation for the user.
70% of customers no longer had trust in conventional marketing, and referred to online peer reviews before making a purchase.
Social media has created an unprecedented level of transparency between business and consumers.
Businesses are constantly seeking ways to improve their product offerings and identifying key incentives points for the consumers. Similarly consumers are providing valuable opinions about the products and services
As a result, use of social media in promoting business has become more and more beneficial.
Introduction Types Present Future Businesses
Businesses can use Social media sites like Instagram in order to increase
awareness about their new launches
Celebrities use micro blogging sites to keep their fans updates about their
latest movies and activities
In recent elections, we saw politicians using many social networking sites to
reach out to maximum voters
Introduction Types Present Future Businesses
Currently Social Networking is 2nd most widely used on mobile devices.However, due to the latest advents in technology, usage of internet and social media is poised to increase
Due to the cheaper mobile products in emerging economies, there is a huge increase in no. of mobile device users.Therefore, every social media site has launched its own application compatible with all mobile operating systems.
Introduction Types Present Future Businesses