Simplify360 casia 2014 #pundits@iim trichy

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Stage 1 The Prelimin ary Round Team Name: Hashtag Pundits Name of first member: Sangameswaran Ashwin College Name: Indian Institute of Management, Tiruchirappalli Name of second member: Keshav Nargunde College Name: Indian Institute of Management, Tiruchirappalli

description

This presentation talks about the insights on social media for the purpose of Casia2014

Transcript of Simplify360 casia 2014 #pundits@iim trichy

Page 1: Simplify360 casia 2014 #pundits@iim trichy

Stage 1

ThePreliminaryRound

Team Name: Hashtag Pundits

Name of first member: Sangameswaran AshwinCollege Name: Indian Institute of Management, Tiruchirappalli

Name of second member: Keshav NargundeCollege Name: Indian Institute of Management, Tiruchirappalli

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Introduction Types Present Future Businesses

Social Media is the combination of audio-visual interactive information.

It can be as simple as asking you you to comment, or letting you vote on an article, or asking you to review movies on flixter

Unlike traditional media , social media allows for instantaneous feedback from the target audience.

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Introduction Types Present Future Businesses

Social Media can be roughly classified into 6 types based on the content they offer, and the way they get users to interact with each other over .

Bookmarking Sites – StumbleUpon, Delicious

Microblogging Sites – Twitter , Instagram

Social Networks – Facebook, Linkedin,Myspace

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Introduction Types Present Future Businesses

Blog and opinion sites- Wordpress,blogger, tumblr

Social news websites – Reddit,Digg

Video and image sharing sites – Youtube & Soundcloud

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Introduction Types Present Future Businesses

Active Users on Major Social Networks

The huge number of social media users and the tremendous rate at which the industry is growing, presents a tremendous business opportunity that businesses can capitalize upon.

The average time spent by an average user every month, on social media websites has been continuously increasing over the years.

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Introduction Types Present Future Businesses

Pervasiveness of social media , is set to increase in the future , with the development of wearable technology, which will enable users to stay constantly connected to social networks.

Social networks will center around online content creation for niche audiences or communities of users.

With the rise in E-commerce, social media is fast becoming a powerful instrument to reach out to a wide consumer base

Globally, organizaitons are beginning to harness the power of big data to identify consumer preferences.

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Introduction Types Present Future Businesses

There are 3.9 billion accounts on social networks. This number is set to increase by 11% in the coming years

46% of online users use social media before making a purchase

53 % of all twitter users recommend products to followers in their tweets.

Social Media Marketing uses social media to connect and build relationships with potential customers. Social media marketing is driven by content generation by firms which translate to value generation for the user.

70% of customers no longer had trust in conventional marketing, and referred to online peer reviews before making a purchase.

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Social media has created an unprecedented level of transparency between business and consumers.

Businesses are constantly seeking ways to improve their product offerings and identifying key incentives points for the consumers. Similarly consumers are providing valuable opinions about the products and services

As a result, use of social media in promoting business has become more and more beneficial.

Introduction Types Present Future Businesses

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Businesses can use Social media sites like Instagram in order to increase

awareness about their new launches

Celebrities use micro blogging sites to keep their fans updates about their

latest movies and activities

In recent elections, we saw politicians using many social networking sites to

reach out to maximum voters

Introduction Types Present Future Businesses

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Currently Social Networking is 2nd most widely used on mobile devices.However, due to the latest advents in technology, usage of internet and social media is poised to increase

Due to the cheaper mobile products in emerging economies, there is a huge increase in no. of mobile device users.Therefore, every social media site has launched its own application compatible with all mobile operating systems.

Introduction Types Present Future Businesses