Inbound Marketing Get Found Online Using Google, Social Media and Blogs

OverviewWhat is Inbound MarketingWhat I have LearnedWhy to change your traditional marketing method What We Can Do What We Can ApplyHow to Do This

What I Have Learned Inbound marketing is about getting found online, through search engines

and on sites like Facebook and YouTube and Twitter—sites that hundreds of millions of people use to find answers each day.

The great thing about inbound marketing is that anyone can do it. Including you. Especially you. It doesn’t require a lot of money, but it does require an investment of your time and creativity.

To track your progress, you should measure the number of subscribers you have and the number of links back to your web site from other web sites and the number of organic keywords that are producing traffic to your site on Google. You can get this information from Web analytics software and online tools that measure inbound links, such as website.grader.com.

Why to Change your Traditional Marketing Method:44% of direct mail is never opened. That's a waste of

time, postage and paper.86% of people skip through television commercials.84% of 25 to 34 year olds have clicked out of a website

because of an "irrelevant or intrusive ad."The cost per lead in outbound marketing is more than for

inbound marketing.

What We Can DoPeople primarily shop and gather information through search engines, such as Google, Bing, and

Yahoo etc. Another place people use to gather information is the blogosphere and its over 100 million blogs.The third place people learn/shop is in the social media sphere—the name for the collection of social

“media” sites such as Twitter, Facebook, StumbleUpon, LinkedIn, Digg, Reddit, YouTube and others.

What We Can ApplyChange the mode of our web site from a one-way sales message to a collaborative, living, breathing hub

for our marketplace.Add something collaborative to our site like blog (which is easy to update on a regular basis)Start consuming lots of content people will want to consumeStart focusing where the real action is: Google, Industry blogs, and Social Media SitesCreate a remarkable strategy (Be the world’s best at what we do within our existing market rules)

How to Do This Remarkable Content: Create a remarkable content; optimize the content, market the content through the blogosphere and social media sphere, and measure what is

working and what is not working. One page articles on topics related to our industry White papers—Five- to seven-page papers that educate our marketplace on an industry trend, challenge, etc. Short two-three minute videos about our website Webinars: Live online PowerPoint presentation on an industry topic. Podcasts—Ten- to twenty-minute audio programs or interviews with industry experts similar to radio shows. Webcasts—Live video shows viewed online. Create a professional looking cover photo for each social network, highlighting a current campaign, or conveying what our company has in offer. Promote our website via social media instead of using traditional marketing method like events and purchased lead lists.