What is Inbound Marketing? [Final]

What is Inbound MarketingTHE GREENSIDE AGENCY

About the Author

Dimarco is the founder and CEO of THE GREENSIDE AGENCY (TGA). He is very passionate about content, content strategy, SEO,

PPC, social media, and the entire inbound marketing process. From humble beginnings in 2010, Dimarco has built TGA to become the

most reputable digital agency in Miami representing clients working in a variety of industries including nonprofits, tech startups, and the hospitality industry to name a few. Dimarco has a BA in Humanities

and a Masters in Internet Marketing.

Follow Dimarco

The Inbound Methodology

eBook

Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

What is Inbound Marketing

Buyer Personas

eBook

Built from the real words of real buyers, a buyer persona tells you what prospective customers are thinking and doing as they weigh their options to address a problem that your company resolves. Much more than a one-dimensional profile of the people you need to influence, or a map of their journey, actionable buyer personas reveal insights about your buyers’ decisions — the specific attitudes, concerns and criteria that drive prospective customers to choose you, your competitor or the status quo.

A buyer persona is not merely a description of your buyer. As hundreds of our partners and customers can tell you, simply profiling your buyer results in too many personas and not nearly enough marketing guidance.

The ROI is this simple: When you know how to help buyers evaluate your approach on their own terms, you build a bond of trust that competitors can’t match.


Buyer Persona Journey

eBook What is Inbound Marketing

Keyword Analysis

eBook

A keyword is generally a word or phrase that is a topic of significance. Searchers use keywords as a way to identify and verbalize their problem or topic in which they're looking for more information. Businesses create content around relevant topics to their business which helps them rank and be the content in which searchers find.


Content Creation


The Inbound Process


Lead Generation


Analytics & Reporting

eBook

The HIGH-LEVEL GOALS

By setting goals in the Campaigns tool, it’s not longer a mystery how your marketing is achieving the goals you’ve identified for each individual campaign.

CENTRAL CAMPAIGN MANAGEMENT

Because we use an integrated marketing software platform, we can easily manage your entire marketing campaign and all the pieces from one, easy-to-use app.

MAKE REPORTING A BREEZE

No more time wasted trying to cobble together reports. Our integrated analytics make it easy for marketers to take all content from a marketing campaign and easily compare it across channels.


eBook

ROI


THE GREENSIDE AGENCY

What makes TGA unique? What makes our clients succeed in their digital marketing efforts year after year while other agencies struggle to produce predictable sustainable results? The TGA Advantage!

The TGA Advantage all comes down to our client-based and results-focused approach which delivers:

• Integrated Inbound Marketing

• Sustainable Predictable Results

• True Specialization

• Advanced Technology

• Unparalleled Experience

At The Greenside Agency, we combine all your media and marketing efforts under a single integrated strategy which increases the overall effectiveness of every media and marketing tactic you implement. Depending on your current business goals and objectives, we will work with you to create an effective inbound marketing campaign that will drive traffic, generate leads and ultimately deliver you more sales.

Grow Your Traffic

Use relevant messaging and strategic placement to attract website visitors who are most likely to buy.

Generate More Leads

Convert visitors into leads with relevant, action-oriented messaging and remarkable content.

Grow Your Sales

Convert visitors into leads with relevant, action-oriented messaging and remarkable content.

Track Your Sales

Close the loop on your marketing initiatives and make smart, data driven business.

Improve yourReturn on Investment

Start Today


THE GREENSIDE AGENCY

Get a FREE Consultation Today

What is Inbound Marketing? [Final]

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