Inbound marketing university-intro-to-inbound-marketing

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Introduction to Inbound Marketing Presenter: Tor Ellingsen Consultant Norwave Twitter: @torellingsen___

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Introduction to Inboundmarketing

Transcript of Inbound marketing university-intro-to-inbound-marketing

Page 1: Inbound marketing university-intro-to-inbound-marketing

Introduction to Inbound Marketing

Presenter:

Tor Ellingsen

Consultant

Norwave

Twitter: @torellingsen___

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Value of Inbound Marketing

Inbound marketing pulls buyers into your business

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What is Outbound Marketing?

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Solution: Inbound Marketing

Content SEO Social Media

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Good News About Inbound Marketing

Budget (Outbound) Brains (Inbound)

Flickr: Andrew Magill

Flickr: Joakim Jardenberg

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More Good News: Lower Cost Per Lead

Source: survey of hundreds of businesses: HubSpot.com/ROI

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Success Drives Investment in Inbound

Source: Survey of hundreds of businesses from HubSpot.com/ROI

Why Businesses Are Changing Marketing Budgets

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Key Questions to Get Started

1. Am I regularly creating new, share-worthy content?

• Am I optimizing my content for search and social media?

• Am I promoting my content in social media conversations?

1. Am I converting as many visitors into leads and sales as I can?

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4 Steps to Successful Inbound Marketing

1. Create

2. Optimize

3. Promote

4. Convert & Analyze

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Step 1: Create Content

1. Create

2. Optimize

3. Promote

4. Convert & Analyze

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Inbound Marketers are Publishers

Stop thinking like amarketer or advertiser.

Start thinking like apublisher and socializer.

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Blogging: A Great Way to Get Started

Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

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What Gets Shared?

Rarely Shared

FrequentlyShared

• Product info• Software documentation• Content about YOU

• New market data• Educational content• Content about your industry

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Step 2: Optimize

1. Create

2. Optimize

3. Promote

4. Convert & Analyze

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Google is Judge, Jury & Executioner

HubSpot.com/cartoons

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SEO = Context + Authority

Ranking Algorithm:f(n): Context + Authority

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25% On-Page SEO (Context)

1. Page Title

2. Clean URL

3. Headers & Content

4. Description

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75% Off-Page SEO (Authority)

Authority is Determined by Inbound Links

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More and Better Content Links

Source: Data from selected websites using www.WebsiteGrader.com

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Step 3: Promote

1. Create

2. Optimize

3. Promote

4. Convert & Analyze

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Remember: It’s Not About You, EVER!

HubSpot.com/cartoons

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Target Your Content

Target content to your

marketing personas.

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Create an Engaging Presence

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Promote Content via Social Media

Remarkable Content

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Make Sharing Easy

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Social Media Promotion Generates Leads & Sales

Source: survey of hundreds of businesses: HubSpot.com/ROI

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Step 4: Convert

1. Create

2. Optimize

3. Promote

4. Convert & Analyze

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Put Calls to Action on All Your Content

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Use Landing Pages with Forms

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Track Your Conversion Rate & Analytics

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Analyze Your Marketing

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Inbound Marketing Summary

Convert & Analyze

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Get Certified in Inbound Marketing

Watch free, online webinar

classes taught by expert marketing

professors

Learn about topics including social

media, SEO, blogging, public

relations, lead generation, marketing

analytics, etc.

Get certified in inbound marketing!

Enroll in IMU at http://inboundmarketing.com.