Colin Fitzpatrick

Inbound Marketing Specialisthubspot.com

What is Inbound Marketing?

STOP FORCING leads through your decision process.

START ATTRACTING consumers through relevant,

useful, easy-to-find content when they need it.

START RESPONDING

to how customers make their decisions.

Interested in…

Readinessto buy…

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The Inbound Marketing MethodologyCreating Marketing That People Love

START ATTRACTING CONSUMERS THROUGH RELEVANT, USEFUL, EASY-TO-FIND CONTENT WHEN THEY NEED IT.

CREATE MARKETING PEOPLE LOVE.

CONTEXT IS PERSONAL, NOT ONE SIZE FITS ALL.

Personalise to increase responces

TAILOR CONTENT TO YOUR PERSONAS

Have effective calls to action appealing to people in different stages of the

buying cycle

BUILD MARKETING ASSETS.

Blog & eBooks Tools Photos Videos & Podcasts Presentations

LinksEmail: cfitzpatrck@hubspot.comTwitter: @collymonsterLinkedIn:ie.linkedin.com/in/colly

HubSpot Blog:blog.hubspot.comMarketing Grader:marketing.grader.comSlideshare:slideshare.com/hubspotCulture Code:culturecode.com