DO WE Know About

Hypermarket?

Hypermarket culture coming to Pakistan

What Is Hypermarket?

Prepared By Iqbal Moosa

Before The Hypermarket we discuss about the definition and difference

between !

Departmental Store,

Super Market &

Hyper Market

Departmental storeDefinition

1- A large retail store offering a variety of merchandise

and services and organized in separate departments.

2- Large retail establishment with an extensive assortment in variety

and range of goods, organized into separate departments. All

departments are housed under the same roof to facilitate buying,

  customer service, merchandising, and control.

Departmental storeExplanation & History

Retail establishment that sells a wide variety of goods. These usually include ready-to-wear apparel and accessories, yard goods and household textiles, house wares, furniture, electrical appliances, and accessories. In addition to departments (supervised by managers and buyers) for the various categories of goods, there are departmental divisions to handle, for example, merchandising, advertising, service, accounting, and financial strategy.

The Bon Marché in Paris, which began as a small shop in the early 19th century, is often considered the first department store. The first U.S. department store chains — J.C. Penney and Sears, Roebuck and Co. — date to the 1920s. 

SuperMarketDefinition

1- A large self-service retail market that sells

food and household goods.

2- Large retail store operated on a self-service

basis, selling groceries, produce, meat, bakery

and dairy products, and sometimes nonfood

goods.

Supermarkets were first established in the U.S. during the 1930s as no-frills retail stores offering low prices.

In the 1940s and '50s they became the major food marketing channel in the U.S.; the 1950s also saw them spread through much of Europe. Their growth is part of a trend in developed countries toward reducing cost and simplifying marketing.

In the 1960s supermarkets began appearing in developing countries in the Middle East, Asia, and Latin America, where they appealed to individuals who had the necessary buying power and food storage facilities.

SuperMarket History

HyperMarketDefinition

1- A very large commercial establishment that is a combination of a

department store and a supermarket.

2- In commerce, a hypermarket is a superstore combining a supermarket

and a department store. The result is an expansive retail facility carrying

a wide range of products under one roof, including full groceries lines and

general merchandise. In theory, hypermarkets allow customers to

satisfy all their routine shopping needs in one trip.

HyperMarketDefinition

Variation of a supermarket that offers a variety of nonfood items, such as appliances, clothing, and services, in a vast space much larger than a regular supermarket, sometimes in excess of 200,000 square feet; also called superstore.

The grocery items are often priced below market to draw traffic into the store; however, the grocery selection is also more limited than in a regular supermarket.

Originated in France, the hypermarket has had limited success in the U.S. Due to consumer resistance to the limited grocery selection and the warehouse atmosphere.

Success in Europe is attributed to the fact that fewer alternatives are available. Compared to regular supermarkets, a large volume of goods must be sold to break even.

Difference Between SuperMarket & HyperMarket

A super market is a grocery store, A hyper market is a store that sells groceries and regular retail merchandise.

Hypermarket is super store which combines a supermarket (Supermarket is a self-service store, which offers a wide variety of food and household merchandise, organized into departments) and a Department store.

It carries a wide range of products under one roof, including full range of Groceries and General merchandise ( Dry goods, apparel and accessories, furniture and home furnishings, small wares, hardware, and food).

A typical Hypermarket has 35,000 square feet of Retail space (selling space). Business model focus is on High volume and low profit. Carrefour opened their first hypermarket in 1963 at Sainte-Geneviève-des

Bois, France Oshawa Group opened their first store in 1973 near Montreal, NA

OVERVIEW REGARDING HYPERMARKET

Hypermarkets, like other big-box stores, typically have business models focusing on high-volume, low-margin sales.

A typical Wal-Mart Supercenter covers anywhere from 150,000 square feet (14,000 m2) to 235,000 square feet (21,800 m2).

A typical Carrefour covers 20,000 m² (210,000 square feet). They generally have more than 200,000 different brands of merchandise available at any one time. Because of their large footprints, many hypermarkets choose suburban or out-of-town locations that are easily accessible by automobile.

HyperMarket Where it situated?

In France, hypermarkets are generally situated in shopping centers (French: centre commercial or centre d'achats) outside of cities, though some are present in the city center. They are surrounded by extensive parking lots, and generally by other specialized superstores that sell clothing, sports gear, automotive items, etc.

In Japan, hypermarkets may be found in urban areas as well as less populated areas. The Japanese government encourages hypermarket installations, as mutual investment by financial stocks are a common way to run hypermarkets. Japanese hypermarkets may contain restaurants, Manga (Japanese comic) stands, Internet cafes, typical department store merchandise, a full range of groceries, beauty salons and other services all inside the same store. A recent  trend has been to combine the dollar store concept with the hypermarket blueprint, giving rise to the "hyakkin plaza"—hyakkin (百均) or hyaku en (百円) means 100 yen (roughly 1 US dollar).

Most Viewed Photos of Carrefour

Hypermarket

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