1. What is High-Quality Content, Anyway? How to Recognize it, Create it, and Use it to Your Advantage MICHELLE LOWERY @MichelleDLowery

2. YOU NEED HIGH-QUALITY CONTENT!

3. Image Credit: http://www.sciencecartoonsplus.com/ Used With Permission

4. So what is high-quality content, anyway?

5. How do you recognize high-quality content?

6. How do you create high-quality content?

7. How do you use high-quality content to your advantage?

8. How to create high-quality content

9. How to create high-quality content Spelling and Grammar

10. How to create high-quality content Spelling and Grammar Sources

11. How to create high-quality content Spelling and Grammar Sources Accessibility

12. High-quality content is grammatically correct and spelled correctly.

13. Wud u take me srsly if my preesention look like these? LULZ

14. How many tools do you use in your marketing efforts?

15. How many tools do you use in your marketing efforts? Tools to measure traffic

16. How many tools do you use in your marketing efforts? Tools to measure traffic Tools to measure engagement

17. How many tools do you use in your marketing efforts? Tools to measure traffic Tools to measure engagement Tools to measure ROI

18. Words are tools you use to express your ideas.

19. If you use the wrong word, you're using the wrong tool, and all the tools that come afterward are measuring incomplete data.

20. Using correct spelling and grammar shows you care about your work.

21. If your content is a misspelled, grammatically incorrect mess, what does that say about you?

22. On the Web, perception is reality.

23. Trust and authority start with how you express yourself, and whether youve put effort into it.

24. Assuming people will know what you mean isnt good enough.

25. But Google, I wanted to be on the first page! Cmon, you knew what I meant! Image Credit: http://attackofthecute.com/on/?i=19940

26. Good spelling and grammar may contribute to your rankings.

27. No, really.

28. http://pfcg.me/1eGKsc8

29. It's not one of the over 200 different signals that we use to assess the quality of a page. Matt Cutts

30. "We noticed a while ago, that if you look at the page rank of a page, so, how reputable we think a particular page or site is, the ability to spell correlates relatively well with that. So the reputable sites tend to spell better, and the sites that are lower page rank...tend not to spell as well." - Matt Cutts

31. That video was published in August 2011, six months after the Panda update was first released.

32. A lot of sites are still trying to recover from Panda because their content was low quality.

33. Would they have been hit as hard by Panda if their content had been high quality to begin with?

34. Aside from ranking factors, good spelling and grammar help make for an improved user experience.

35. It wont matter to some people one way or the other.

36. For others, spelling and grammar will influence their decision to do business with you.

37. Do it right, and gain both groups of customers.

38. Providing correctly spelled and grammatically correct content shows respect for your audience.

39. Anything worth doing is worth doing right.

40. Spelling and Grammar Resources http://www.quickanddirtytips.com/grammar-girl https://owl.english.purdue.edu/owl/ http://www.oxforddictionaries.com/words/spelling

41. If you dont have the time or desire to improve your spelling and grammar, you have two options:

42. If you dont have the time or desire to improve your spelling and grammar, you have two options: Hire an editor.

43. If you dont have the time or desire to improve your spelling and grammar, you have two options: Hire an editor. Hire a professional copywriter.

44. High-quality content contains good sources.

45. Links are much more than ranking boosters. Theyre citations.

46. Links are to Web content what footnotes are to print.

47. Linking to reputable, authoritative sources boosts the quality of your content in two ways:

48. Linking to reputable, authoritative sources boosts the quality of your content in two ways: Youre providing more value to your readers.

49. Linking to reputable, authoritative sources boosts the quality of your content in two ways: Youre providing more value to your readers. Youre increasing your authority.

50. Higher SERP positions do not always correlate to higher quality.

51. This means you may have to dig for the good stuff.

52. Image credit: http://petcenternews.com/

53. Primary sources outweigh secondary sources.

54. Clinic that performed and published a study: Primary source

55. News outlet that reported the results of the study: Secondary source

56. How you cite your sources is just as important as what sources you cite.

57. Poor citation: According to the CDC, approximately 79,000 flu hospitalizations were prevented in the 2012-2013 flu season.

58. Good citation: Approximately 79,000 flu hospitalizations were prevented in the 2012-2013 flu season.

59. By not explicitly naming the source, you retain some of that authority for yourself while still giving credit via the link.

60. How do you identify good sources and avoid bad ones?

61. Good Sources

62. Good Sources .gov and .edu sites

63. Good Sources .gov and .edu sites Recognized industry leaders (Mayo Clinic)

64. Good Sources .gov and .edu sites Recognized industry leaders (Mayo Clinic) Established sites (domain age)

65. Good Sources .gov and .edu sites Recognized industry leaders (Mayo Clinic) Established sites (domain age) Not MFAs (Made for AdSense)

66. Good Sources .gov and .edu sites Recognized industry leaders (Mayo Clinic) Established sites (domain age) Not MFAs (Made for AdSense) Not UGCs (User-Generated Content)

67. Good Sources .gov and .edu sites Recognized industry leaders (Mayo Clinic) Established sites (domain age) Not MFAs (Made for AdSense) Not UGCs (User-Generated Content) Good spelling and grammar!

68. High-quality content is accessible.

69. Create content for your audience, not for the search engines.

70. Accessible content is comprised of three key components:

71. Accessible content is comprised of three key components: Natural-sounding language

72. Accessible content is comprised of three key components: Natural-sounding language Median vocabulary

73. Accessible content is comprised of three key components: Natural-sounding language Median vocabulary Useful information

74. Natural-Sounding Language Try writing the way you speak, in a more casual, personable tone.

75. Natural-Sounding Language This is more important than ever in light of the Google Hummingbird update.

76. Median Vocabulary Use good vocabulary, but not so good that its uncommon or difficult to understand.

77. Median Vocabulary You may alienate readers by talking over their heads, or by talking down to them.

78. Useful Information Ask yourself: What is the contents purpose?

79. Useful Information Inform

80. Useful Information Inform Educate

81. Useful Information Inform Educate Entertain

82. Useful Information Inform Educate Entertain Convert

83. Theres no reason you cant do all four at the same time.

84. Image Credit: http://www.jpeterman.com/

85. How to recognize high-quality content

86. If you can create high-quality content, you can recognize it.

87. Dont confuse appeal with quality.

88. Value is subjective; quality is not.

89. How to use high-quality content to your advantage

90. Connect with your audience

91. The Power of Empathy

92. Think like a consumer; youre a consumer, too.

93. Remember youre talking to people, not their wallets.

94. If you wouldnt say it in person, dont say it online.

95. A lack of empathy is divisive.

96. With empathy, you can encourage or help a larger group of people instead of polarizing them.

97. Buying is an emotional decision. Appeal to your customers emotions, and you stand a better chance of converting them.

98. Be passionate about what you do. Content created without passion is just a collection of words and images.

99. If youre not passionate about your content, how can you expect anyone else to feel that way about it?

100. There is no excuse for poor-quality content on your site.

101. Create high-quality content, and everyones happyyou, your customers, and even Google.

102. Image Credit: http://attackofthecute.com/on/?i=23241

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