Jay Berkowitz TenGoldenRules.com

Ten Things You Need to Know About

Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a social networking and identity service, operated by Google Inc.

“Google Plus” “G plus” “Plus one”

Google Plus ‘Lingo’

10 Million July 14

Google + launches June 28

Rapid Adoption!Launch June 28 – Ten Million active July 14

Oct. 13, 40 Million‘signed up’

100 million ‘Active’

800 million ‘Active’40 Million Oct. 13, 2011

“Orange is the new pink”Elle, Legally Blond

Social Signals…are the new linksGoogle is using Likes, Tweets and +1’s in Search

New York Times Google Plus for Business Page

Google+Google Plus for Business Page

Plus pages are very simple…

Plus advises - connect your Web Page to your Google Plus Business Page

First Mover Advantage - Create your Plus page and let the local & industry media know…

“Direct Connect”Type + and the first few letters…

First Mover Advantage (part 2)Own your letters before other sites…

‘Circle’ a company (follow)

The Muppets held one of the first Google Plus ‘Hangouts’

Engage with early adopters, we’re all looking for interaction

Create How-to’s for a content marketing opportunity

How do I do it all?

Cascade Content!

Create great content:

articles, press releases,

eBooks, Free Reports

Cascade Content!Summarize the article in 2 blogs and link to the article on your site. Write a headline and

post it with a link on Facebook,

Twitter, Google+ and LinkedIn

Cascade Content!

You can also create a YouTube video, a

SlideShare presentation, and a podcast

And, repurpose the article as a Press

Release and syndicate through site like

www.eZineArticles.com

– Social Signals are the new links. Add the Like button, tweet and +1 to your site

– Create your Plus page for first mover advantage, link to your site

– Add important people to circles– Create how-to content about Plus– Cascade Content

Ten Things You Need to Know About

Jay Berkowitz www.TenGoldenRules.com

• www.TenGoldenRules.com –Book, Blog, Podcast, Search and Social

Agency• www.InternetMarketingClub.org • Twitter.com/JayBerkowitz

Ten Things You Need to Know About

Jay Berkowitz www.TenGoldenRules.com

ResourcesHubspot eBookhttp://www.hubspot.com/how-to-use-google-plus-for-business-download

Google ‘about’ page:http://www.google.com/+/business Mashable’s ‘how-to’:http://mashable.com/2011/11/08/how-to-google-plus-brand-page Huff Post Article:http://www.huffingtonpost.com/andrew-cherwenka/google-for-business-3-rea_b_1081225.html Google’s Google Plus page: https://plus.google.com/101560853443212199687/posts Muppets:https://plus.google.com/u/0/118177189004466545044/posts Coldplay:https://plus.google.com/u/0/115209943765910868932/posts NYT:https://plus.google.com/107096716333816995401/posts