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Transcript of Peter leshaw-in-house-pubcon-austin-2013
In-House SEOIn-House SEO
Presented By: Peter LeshawPeter Leshaw
iCanOptimize.com@peterleshaw
iCanOptimize.com@peterleshaw
iCanOptimize.com@peterleshaw
Practical Ways To Manage, Train, and Grow Your Team
Pubcon New Orleans 2013
About Peter LeshawInternet Marketer
o 15 years experience. LinkedIn.com/in/PeterLeshaw
Core Competency: Internet Lead Generation viao Search Engine Optimizationo Paid Search, PPCo Web / Content Generationo Email Marketingo Affiliate Marketingo Reputation Managemento Social Media Marketingo Webmaster Outreach (Link Building)
Goals as an In-House SEO are to always perform!o Get "the suits" on your sideo Increase ROI
iCanOptimize.com@peterleshaw
You Need To “Grow” Your In-House You Need To “Grow” Your In-House TeamTeam
““In-House” EducationIn-House” EducationProfessional Growth Thru NetworkingUnderstanding of IndustryBusiness Sense
iCanOptimize.com@peterleshaw
In-House TrainingIn-House TrainingCustom Training In-House or Online
• SEO Best Practices• Link Building / Link Rehabilitation • Paid Search Strategies
Lunch and LearnsExpert Webinars / Case-Studies
• PR Web• ExactTarget• SEMPO
Book of the Month“Reading Time”
iCanOptimize.com@peterleshaw
ConferencesConferences
iCanOptimize.com@peterleshaw
Associations and Associations and BoardsBoards
Marketing AssociationsMarketing AssociationsSouth Florida Interactive Marketing AssociationDirect Marketing AssociationAmerican Marketing Associations
ClubsClubsSocial Media ClubInternet Marketing ClubEntrepreneur Inventor / Investor Networks
Meet-ups and Tweet-upsMeet-ups and Tweet-ups
iCanOptimize.com@peterleshaw
Non-Profit / Pro Bono Non-Profit / Pro Bono OutreachOutreach
Citizen OutreachCitizen Outreach– Kids In DistressKids In Distress– Marine Industry CaresMarine Industry CaresCommunity DevelopmentCommunity Development– Rotary ClubRotary Club
Athletic Corporate Events– Mercedes Benz Corporate RunMercedes Benz Corporate Run– Zimmerman Advertising “Race for the Taste”Zimmerman Advertising “Race for the Taste”
iCanOptimize.com@peterleshaw
Part-time Consulting: Part-time Consulting: The Good and The BadThe Good and The Bad
Not for EveryoneManagement of Priorities in Life
Be very carefulOutside work can supplement salaryCan sharpen skillsAbility to test on another site not yoursBragging rights at the water cooler
iCanOptimize.com@peterleshaw
Thank YouThank YouFollow me, I’m Follow me, I’m @PeterLeshaw@PeterLeshaw on on
TwitterTwitter
Connect with me Connect with me on:on:Linkedin.com/In/PeterLeshaw
Please Visit: www.iCanOptimize.com