Myth Perceptions of Social Media in Sales & RecruitingWhat is Social Media, The Seven Social Media Myths,How to get Everyone to Buy-In, & Why Should I Care?

Presented by Casey Markee

Part 1: What is Social Media?“It’s not a FAD folks!”

What is Social Media?

Simply stated...“Social media includesweb-based and mobileTechnologies used toturn communication intointeractive dialogue.”

-Wikipedia

What is Social Media?Can we define it in a tag cloud?

What is Social Media?How about with a “Tweet”?

What is Social Media?

Maybe this will clear things up. I like donuts. Who doesn't like donuts?

Donuts make EVERYTHING easier to explain.

Still confused? You must HATE donuts!

THE 7 SOCIAL MEDIA MYTHS ANDHOW TO GENERATE THE BUY-IN!

“Ugh, social media is too hard,too expensive and it’s NOT going to help us… oh and we are way too far behind anyway!”

Myth #1: Social Media is Free“Social Media” is free, “Social Media Marketing & Recruiting” is NOT!

Setting up Social Media accounts is free!

Managing the accounts, creating content, and promoting content is not!

You MUST spend money to MAKE money. Designate someone internally to create,manage, and promote your SM efforts!

Myth #2: My Customersdon’t use Social Media!

Must. Stop. Laughing. Getting hard to….HA HA HA HA HA!

Myth #3: Social Media Won't Help My BusinessReally? It helped Virgin America save $13 Million in 2012!

Virgin America has a Twitter-based CustomerService Model. Result? Huge savings!

Myth #4: My Competitors are toofar ahead in Social Media. Why bother?

Every journey begins with one small step… Suck it up!

Myth #5: Social Media is a Time Suck!Wrong! Social Media, like life, is ALL about balance.

Use a social content calendar and stick to it!

Automate your daily activities. Automate your daily content!

Use SMO Tools! We recommend…

Myth #6: It just involvesConversation Participation!

It’s a little more complicated… but you can do it!

Myth #7: You can’t sell with Social Media!Tell that to “Dollar Shave Club”. They’re F**king Great!

WHY SHOULD I CARE?“It will help you rank higher, sell more,

and it cures CANCER! Okay, maybe not so much on the last one.”

Why Should I Care?Because people TRUST social media more than you think!

Source: Nielson, 2012

Why Should I Care?Because it WILL help you rank higher!

Social media is INVALUABLE atattracting links and traffic. BOTH

of which are necessary to get betterhigher, organic rankings in Google

and Bing.

Why Should I Care?Because social engagement BUILDS UP search signals!

Why Should I Care?Because your COMPETITION is already using it!

Image Credit: HubSpot 2012 State of Inbound Marketing Report

Some Final ThoughtsSocial Media is HERE to stay! Embrace it, and Dominate your Niche!

Embrace the KISS method!

Use the right tools.

Don’t forget to listen to your brand!

Don’t be intimidated. Don’t letyour clients FEEL intimidated.

Use your employees and customers.

Define ROI – Risk of Ignoring?Return on Influence?

Connect with me Online @

Today’s Presenter is…

Casey Markee ofcasey@searchenginenews.com

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