Pubcon SFIMA - Integrating Content
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Transcript of Pubcon SFIMA - Integrating Content
FULLYINTEGRATECONTENT
A Real Guide to
Into a Cohesive Marketing Plan
@Matt_Siltala
WHAT IS CONTENT?
@Matt_Siltala
IS WHAT PEOPLE SAY ABOUT YOU ON SOCIAL
MEDIA CONTENT?
@Matt_Siltala
My Daughter tweeted Jolly Rancher and they replied
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My daughters tweet to Jolly Rancher is content they can
capitalize on
@Matt_Siltala
BRAND CONSISTENCY
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BRAND CONSISTENCY
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BRAND CONSISTENCY
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EVEN SOMETHING AS SIMPLE AS THIS PICTURE CAN BE
CONTENT
Are you looking for content opportunities?
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OUR YETI
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@Matt_Siltala
ALL OF THIS IS CONTENT
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BE CONSISTENT
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BRANDED HEAD SHOTS TO BE USED ON SOCIAL
MEDIA
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PEOPLEARE LOOKING YOU UP
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STREAMLINE MESSAGING ACROSS ALL CHANNELS
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FOCUS ON DIGITAL AS A
COMPREHENSIVE STRATEGY
VSJUST
TACTICALCONSIDERATIONS
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SOCIAL MEDIA CAN HELP YOU DO BETTER WITH OUTREACH
Research Find Influencers
Data
Survey
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SOCIAL CAMPAIGNS CAN HELP YOU WITH LINK BUILDING
LEVERAGE THE TOOLS YOU HAVE AVAILABLE
You spend all kinds of money on visual content so don’t just “post and pray”
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WANT TO GET A NEW PAGE INDEXED QUICKER?
Tweet the URL out from an “established”
account. In other words:
USE SOCIAL CHANNELS TOAMPLIFY SEO
EFFORTS
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ARE YOU PAYING ATTENTION TO YOUR
ANALYTICS?
Social and Search?
What is doing well?
What can you learn?
New Opportunities?
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WHAT’S TRENDING ON SOCIAL
MEDIA?Can you use that info to do
better with search?
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WORKFRONTFormerly AtTask
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Content and Images on your site
MUST FLOW
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If you are going to say “It’s all about the coils,”YOU BETTER IMMEDIATELY...
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SHOW ME THE COILS!
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MISSED OPPORTUNITY TO SHOW THE TECHNOLOGY
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When you share information about “selling points,”MAKE SURE THERE IS VISUAL CONTENT TO DRIVE IT HOME
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VIDEOS YOU CREATE SHOULD MATCH YOUR WEBSITEand everything else you are doing
@Matt_Siltala
FULLYINTEGRATECONTENT
A Real Guide to
Into a Cohesive Marketing Plan
@Matt_Siltala