Rachel Meyer Pubcon Presentation
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Transcript of Rachel Meyer Pubcon Presentation
#pubcon
Never Run Out of ContentRachel Meyer
Medical Marketing Solutions
@rachelmeyer1
#pubcon
@rachelmeyer1
@rachelmeyer1
#pubcon
Content Marketing Challenges 2014
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Content Marketing Challenges 2015
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Strap In!• I’m going to show you:• how to get organized
• simple fixes for productivity & efficiency
• creative (read: FUN & INTERESTING) ways to come up with content ideas
• technical ways to come up with content ideas
@rachelmeyer1
#pubcon
Get
Org
aniz
ed!
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Get Organized and Be Efficient!
• Momentumhttp://bit.ly/momentum_pubcon
Why I’m ride or die for Momentum:• The interface is super easy and informative• Great reminder system for bigger weekly
tasks• It’s pretty!
@rachelmeyer1
#pubcon
Get Organized and Be Efficient!• Momentum
screencap of momentum
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Get Organized and Be Efficient!• Momentum
screencap of momentum
#pubcon
Get Organized and Be Efficient!• Strict Workflow
http://bit.ly/strictwork Why I’m ride or die for Strict Workflow:• Custom options • Wicked accountability • Mind games with yourself are a powerful tool
womp womp!
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Get Organized and Be Efficient!
• Evernote
• Dayplanner
• Toodledo (ride or die)• www.toodledo.com
@rachelmeyer1
#pubcon@rachelmeyer1
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Here we go - get excited!
@rachelmeyer1
#pubcon
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Creative Technique: Collaborative: Ask Unassuming
Questions
•What sucks about life?
•What are your greatest fears?
@rachelmeyer1
#pubcon
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Ask Unassuming QuestionsExample
• What sucks about life?• Being tired all the time.
• Topic Ideas• Natural sleep aids that won’t make you groggy in
the a.m. and won’t contraindicate your medications • How caffeine affects specific medical conditions• Teeth sensitivity – may be due to clenching or
grinding teeth while sleeping @rachelmeyer1
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Creative Technique: Collaborative: Group Brain
Mapping • Based on 6-3-5 Concept• Stuff you’ll need: • blank paper• timekeeper• info on problem to solve or on the client you’re
brainstorming formake it work for
you!@rachelmeyer1
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Creative Technique: Collaborative: Group Brain
Mapping Results Example #1
• Celeb vein gossip• I’ll be back: ways to re-injure your back after spine
surgery• My kid runs into walls. Does he need glasses? • Don’t be so vein! Why spider veins are not a big deal• What Netflix shows to watch after a vasectomy
@rachelmeyer1
#pubcon
Creative Technique: Collaborative: Group Brain
MappingExample #2
• Is it dangerous to get a tattoo over spider veins?• Can spider veins be fatal? • What causes spider veins? Stress? Too much sun?• Best vacations for people with chronic pain
conditions• Sleeping positions to help chronic pain patients sleep
@rachelmeyer1
#pubcon
Creative Technique: Brain Mapping: Client Example
• PMG Sleeping Position with Sciatica
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Kinda Creative Technique: Dig It Out of Your Client
• testimonials• unique company
stories• biggest customer
raves• biggest customer
rants@rachelmeyer1
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Let’s Get TechnicalTools for Topic Generation
• AnswerThePublic.com
• Keyword.io
• Semrush.com
@rachelmeyer1
#pubcon
Let’s Get TechnicalTools for Topic Generation
• AnswerThePublic.com
• Questions
#pubcon
Let’s Get TechnicalTools for Topic Generation #1
• AnswerThePublic.com
Why I’m ride or die for Answer The Public:• Literally hundreds of ideas• Topic generation beyond keywords • It’s pretty!
@rachelmeyer1
#pubcon
AnswerThePublic.comquery: breast augmentation
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AnswerThePublic.comquery: breast augmentation
#pubcon
AnswerThePublic.comquery: breast augmentation
#pubcon
AnswerThePublic.comquery: breast augmentation
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Let’s Get TechnicalTools for Topic Generation #2
• Keyword.io
Why I’m ride or die for Keyword.io:• Again, literally hundreds of ideas• Super-filter capability• Top pages & relevant terms sorting
@rachelmeyer1
#pubcon@rachelmeyer1
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Let’s Get TechnicalTools for Topic Generation #3
• Semrush.com
Why I’m ride or die for Semrush: • Ability to distill down as far as you
want• Diversity in content ideas• Great webinars!
@rachelmeyer1
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• Semrush.com keyword: breast augmentation
@rachelmeyer1
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Editorial Calendar Template!Awesome Content Tools #1
• Editorial Calendar Template • http://bit.ly/1Lh02fs
Instructions for Use: • MAKE A COPY of the spreadsheet so that you can edit it and
add your own information. The information in the spreadsheet is just an example
• Use each category to schedule out dates, venue (platform) and actual content
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Bonus Tool Slide!Awesome Content Tools #2
• Common Grammar Mistakeshttp://blog.hubspot.com/marketing/common-grammar-mistakes-list
Why I love it: • Not necessarily a “tool” in the normal sense, but
gives awesome info on how to become a better writer
• Gives most common mistakes to watch out for
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Bonus Tool Slide!Awesome Content Tools #3
• Pocket https://getpocket.com/
Why I love it: • Save articles to Pocket to read later• Clean and easy to use • Chrome extension
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Bonus Tool Slide!Awesome Content Tools #4
• Buzzsumo http://buzzsumo.com/
Why I love it: • Gives you a jumping off point for content ideas• Based on current trends and influencers
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Bonus Tool Slide!Awesome Content Tools #5
• Writing Prompts http://thinkwritten.com/365-creative-writing-prompts
Why I love it: • Use this list for writer’s block• You can also use this list as a jumping off point for
more content ideas that relate to your client, product, or service
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Bonus Tool Slide!Awesome Content Tools #6
• Rescue Time https://www.rescuetime.com/
Why I love it: • Get an honest assessment of the websites and
applications you use • Figure out areas where you can improve time
management
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Bonus Tool Slide!Awesome Content Tools #7
• Hemingway App http://www.hemingwayapp.com/
Why I love it: • Gives you the ability to reassess your
writing and make it stronger• Helps bring it up or down to a readable
level
#pubcon
Thank you!
@rachelmeyer1