Infographic Marketing PubCon Vegas 2011
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Transcript of Infographic Marketing PubCon Vegas 2011
Infographic Marketing via Social Media
Presented by:
David WallaceCEO/Founder - SearchRank
Twitter: @DavidWallaceHashtag: #pubcon
Evolution of Search MarketingIn the Beginning…
On-Page Optimization (title tags, meta tags, header tags, optimized content,
image alt attributes)
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Evolution of Search MarketingAddition of Google
Birth and Prominent Growth of Google necessitated the need for inbound links –
Link Popularity Building
Twitter: @DavidWallaceHashtag: #pubcon
Where We Are NowSEO / Link Building + Content Marketing
• While On-Page Optimization & Link Building are still essential ingredients, they alone are often not enough.
• Google moving away from PageRank & focusing on social signals makes Content Marketing via Social Media another essential ingredient.
• Content Marketing Examples - white papers, free guides, case studies, widgets, videos, and Infographics
Twitter: @DavidWallaceHashtag: #pubcon
Image courtesy of SEOmoz
Infographic MarketingWhile a relatively new term to Internet marketing, Infographics have been
used for years and years in print media.
The following examples date back to the 1940s and were featured in Fortune
Magazine:
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Twitter: @DavidWallaceHashtag: #pubcon
Twitter: @DavidWallaceHashtag: #pubcon
Twitter: @DavidWallaceHashtag: #pubcon
Infographic Marketing – The IdeaIt All Starts With a Great Idea
Every great piece of content hasto have its origin in the quality ofan idea which can be:
• Entertaining
• Resourceful
• Time Sensitive (news / trends)
• Historical
• All of the Above
Twitter: @DavidWallaceHashtag: #pubcon
Infographic Marketing - The Idea
Evolution of the Electric Guitar - a graphical evolution of the first known electricguitar up to modern times. The piece did so well that Requests came in to makethe Infographic into a poster. The Infographic had all of the pertinent elements ofa good idea – it was time-sensitive (Les Paul had just passed away), it washistorical, it was resourceful, and it was even entertaining, at least for a fellowguitar player such as myself.
Twitter: @DavidWallaceHashtag: #pubcon
Infographic Marketing – Research
Once you have a great idea in place, it’s time
to gather the research.
Depending on the nature of thepiece, your research may contain
• Historical Facts
• Current Data/Trends
• Creative Ideas
If your Infographic revolves around historicalinformation or data/trends, you’ll want tomake sure you reference your citations in
thefooter of the Infographic itself.
Twitter: @DavidWallaceHashtag: #pubcon
Infographic Marketing - DesignWhile I feel that a good idea itself is most crucial in the creation of
Infographics,the actual design is not far behind in importance.
• Do you want your Infographic to stretch horizontally or vertically?
• Will you display a smaller version of it or crop a section out?
• Make sure format loads relatively quickly (.bmp, .png and .tiff bad idea)
Twitter: @DavidWallaceHashtag: #pubcon
Twitter: @DavidWallaceHashtag: #pubcon
Twitter: @DavidWallaceHashtag: #pubcon
Twitter: @DavidWallaceHashtag: #pubcon
Infographic Marketing - Publishing
What Is The Best Platform?
• Publish On Domain You Wish To Benefit
• Wordpress Blog – Best Platform
• No Wordpress Blog? Make Sure Social Media Voting Buttons Are Included
• Include “Embed This Code” To Help Earn Natural Links
• Text or No Text?
Twitter: @DavidWallaceHashtag: #pubcon
Infographic Marketing - Promotion
How and Where?
• The best days to promote - Tuesdays and Wednesdays.
• The general nature of the piece will determine which social networks it will do best on. Most do very well on StumbleUpon.
• Use StumbleUpon Paid Discovery to draw more attention to your Infographic.
• If content is interesting, time-sensitive or controversial, it should do well on Digg.
• Share on Facebook & Twitter; consider utilizing Facebook Ads & Sponsored Tweets.
• Send an optimized press release via online PR sites such as MarketWire & PRWeb.
• Beyond that, there are dozens of bookmarking sites including Infographic sites.
• Having a large network of followers (influential status) will help promotion efforts.
• If you lack influence, it might be wise to hire someone who does to share content.
Twitter: @DavidWallaceHashtag: #pubcon
Infographic Marketing - Promotion
Infographics Archives/Directories
• visua.ly - http://visual.ly/
• InfographicsArchive - http://www.infographicsarchive.com/
• Submit Infographics - http://submitinfographics.com/
• OMGInfographics - http://www.omginfographics.com/
• The Infographics Showcase - http://www.infographicsshowcase.com/ ($100)
• Infographic Journal – http://infographicjournal.com/ [Ours]
Twitter: @DavidWallaceHashtag: #pubcon
Infographic Marketing - MeasureMeasure 3-4 Weeks After Publishing
• Use Google Analytics or similar to see how many people visited the Infographic, learn where they came from and even discover what they did after landing on the page.
• Utilize Yahoo Site Explorer (at least until they shut it down towards the end of this year) to discover who has linked back to the piece. There are other tools that will accomplish this task as well including Raven Tools’ Backlink Explorer and SEOmoz’s Open Site Explorer.
• Finally you’ll want to see how the content did on the most popular social networks. How many stumbles did it earn? Did it go “hot” on Digg? How many retweets or Facebook shares?
Twitter: @DavidWallaceHashtag: #pubcon
Thank You!
David Wallace
SearchRankwww.searchrank.com
Twitter: @DavidWallace
Search & Social Media Marketing
Since 1997
Twitter: @DavidWallaceHashtag: #pubcon