What Is Google AdWords/Pay Per Click

!Let us tell you. In plain, normal English…!

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Google Adwords/Pay Per Click is where you pay Google to appear at the top, and at the side,

of Google search results, both on your computer/laptop and on your mobile phone.!

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This Means TWO Very Important Things For Your Business!

1. More Traffic to your site. !

2. More leads and sales.

You want to get more customers, by ranking in the top tier of results on Google…!

Let’s Say You Own A Corporate Law Firm In London!!

!

◆ They will type in something like “corporate lawyers

London.” !

!◆ And on Google they will get a page of results like

this…

When A Potential Customer’s Looking For A Corporate Law Firm

In London…!

!

How Does Google Decide Which Ads To Display, And Where?

◆ It’s not just that the company who spends the most money gets the top spots in the

main section.!

!◆ Google determines where your ad appears based on a whole host of factors,

including how many people click through on your ad. !

!◆ And this number of clicks calculates, what Google calls, your quality score, which

determines how much you pay per click.

The Best Bit?

◆ Google allows you to set a budget for your business’ advertising. !

!AND!

!◆ Google only charges you when someone actually clicks on your

business’ ads.

Why Google AdWords Matters For Your Business

!Increasing your business’ leads and sales…!

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These 3 main Google AdWords ads are the only ads that matter, not the ads on the right hand side column that never get clicked.!

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How Many Clicks Will Your Business’ Website Get?!

1. The first Google AdWords ad, for “axiomlaw.com,” will get 20% of the clicks.!

!2. The second Google AdWords ad, for “smarterlaw.com,” will get 11% of the

clicks.!

!3. The third Google AdWords ad, for “hartbrown.co.uk,” will get 7% of the

clicks.

Use Google AdWords To Get New Customers For Your Business Straightaway

◆ Unlike SEO, paying Google gets your business in-front of potential

customers straightaway.!

!◆ AdWords is the reason Google is worth over $400 billion!!

!◆ In fact, Google’s giving more space to their AdWords listings by the day,

which means they tend to dominate search results.

Your Business NEEDS To Be Mobile

!We live in a smartphone world!

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So, to make things as clear as possible for you… !!

!

Over 50% Of Searches Are Now Done By People On Their Mobile Phones!

If you don’t appear in the top tier of Google search results on mobile, you DO NOT

EXIST to over 50% of your potential customers.!

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The Power Of Mobile Phones!

◆ Let’s say, for example, one of your potential customers is looking for a

corporate lawyer in London. !

!◆ They would type in something like “corporate lawyers London.” !

!◆ And on Google, they would get a page of results, on their mobile phone,

like this…

After we see these 3 Google Adwords ads, !we then see 10 organic search results, before !

we see this second batch of Google AdWords ads…!

NOBODY clicks on those second batch of Google AdWords ads.… !!

!

The Harsh Reality For Your Business!

Your business absolutely HAS to be one of the top 3 Google AdWords ads

when people do a Google search.!

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We Execute Google AdWords For Your Business Differently Than Most

!And Better!!

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When We’re Running Your AdWords Campaign, We Only Care About Two Things!

1. Getting you cost effective traffic.!

!

2. Making sure we turn as many of those website visitors as

possible into customers for your business.

How Do We Do It?!

We Identify The Keywords Your Customers Use To Find You!

◆ We research all of the keywords related to your product or service

e.g. “Fitted Kitchens Birmingham.”!

!◆ We do this to get a picture how many searches there are out there,

each month, related to your product or service.

We Set Up Your Ads, To Get You More Customers!

◆ We agree a budget with you to spend with Google and set up your ad campaigns on

your behalf.!

!◆ Taking years of data, we’ve learned to write killer ad copy and calls to action, which

we’ll create for you.!

!◆ Your ads might look a little something like this…

Now What?!

◆ We constantly tweak, test and change your ads, to get more

potential customers to click through to your site.!

!◆ We make sure all of your ads are set up in such a way as to get the

maximum number of people calling your business or clicking

through to your site.

And Then?!

◆ We take the ad variations that we’ve created for you and repeatedly

test them.!

!◆ This allows us to continually improve the ads’ click through rates

and to drive your cost per click (what you pay to Google) down.

So that you can see what we mean… !!

!

Let’s Use A Quick Example!!

But we’ve got an extra special sauce… !!

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Most Agencies Are Content With Sending Your New Website Traffic To Your Homepage Or An Internal Page On Your Site

Landing Page Optimisation!

Turning Website Visitors Into Paying Customers!

◆ We ensure all your new website visitors go to a beautifully designed, highly

converting landing page, which we will design specifically for your business. !

!◆ We constantly test and tweak your landing page, allowing us to increase

your conversion rate (the number of leads and sales you get) even further.

Why Your Business Needs A Dedicated Landing Page!!

◆ We know from experience that your potential customers are far less likely to convert

into actual paying customers if they just land on your homepage, or one of your

internal website pages. !

!◆ If your company was selling contractors general liability insurance, for example, your

landing page might look something like this, when people clicked on your Google

AdWords ad, after doing a Google search…

They might just go straight to your homepage, which may look something like this…!!

!

If You Chose Not To Have A Dedicated Landing Page

Which Company Would You Buy From?!!

◆ Put yourself in your new customer’s shoes. They’ve just clicked on your

Google AdWords ad, looking for a service just like yours.!

!◆ If, after clicking on the ad, they are taken to the second, un-optimised page,

do you think they’d be likely to call your company or ask for a quote to be

emailed to them?!

!

Or!

Would They Be More Likely To Call Your Business If, Like Our 1st Example…!

1. The landing page headline assures them your company has what they’re looking for.!

!2. The reason they should buy from your business is clearly laid out.!

!3. There’s a testimonial from someone who has used your service, and had a good experience.!

!4. The calls to action are clear.!

!5. Everything is neatly laid out, so there’s no confusion about what they should do if they wish

to buy from your company.

That’s the power of our fully optimised landing pages…!!

!

Precisely!

If Google AdWords traffic is delivered to an un-optimised landing page, like the second one, it would

be almost impossible to tie the cost of a click to the generation of a lead.!

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We’re Always Trying To Get The Best Results For Your Business!!

◆ Once we’ve designed these landing pages for you, we don’t just set them and

forget them.!

!◆ We continuously, and rigorously, test variations of these landing pages, in

order to ensure we keep pushing that conversion rate (the number of leads

and sales you get) figure higher and higher, for your business.!

!

It’s what we do for our own businesses, so why would we treat yours

any differently?!

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Product Based Businesses!!

◆ We don’t limit ourselves to working with service-based businesses. !

!◆ If your company offers a lot of different products, let’s say you’re an E-Commerce business,

we offer a separate service, called “Conversion Rate Optimisation.”!

!◆ We use Google AdWords to get new customers to your website. And we then use

Conversion Rate Optimisation to turn as many of those new visitors into paying

customers as possible.!

!

Let’s Get Down To Business

If you’re serious about getting more leads, increasing your business’ sales and making more

profit, we need to talk.

www.camomilemedia.com!