What is Google AdWords? - WordPress.com€¦ · What is Google AdWords? Google AdWords is an online...
Transcript of What is Google AdWords? - WordPress.com€¦ · What is Google AdWords? Google AdWords is an online...
What is Google AdWords?
Google AdWords is an online advertising service developed by Google, where advertisers
pay to display brief advertising copy, product listings, and video content within the Google
ad network to web users. Google AdWords' system is based partly on cookies and partly on
keywords determined by advertisers. Google uses these characteristics to place advertising
copy on pages where they think it might be relevant. Advertisers pay when users divert their
browsing to click on the advertising copy. Partner websites receive a portion of the
generated income. Read More on Wikipedia
Now you know what Google AdWords is and how it works than let’s get started with the
process.
#1 Google AdWords – Sign Up and First Campaign
Enter https://adwords.google.com/ and Click Enter
You will get the below Screen;
Then click Start Now Button
Then You Move to next page to Register
That is Welcome to Google AdWords
Here you can continue with entering Details
Or
Click the guided set-up link to Skip to AdWords main page
We continue this from entering details
In this Page you have to Enter Your Email Address
And add Your Website URL
Then Click Continue
Then you will get Google Login Page
You have to login here with Your Email id and Password
Next you will get this Google AdWords Express Page
You can click to Compare AdWords Express with AdWords
Then you get this below Pop Up
You can Continue with Google AdWords Express or Switch to Google AdWords
In Google AdWords Express you can Get limited Access
If you want Full Access to Ad Account you can choose Switch to AdWords
Then you will get this below image,
STEP BY STEP GUIDE IN CAMPAIGN CREATION
In Your Campaign,
# Step 1 – Decide How Much to Spend
1. You have to add Budget, Specify how much, on average; you’d like to spend per
day. You’re charged only when someone clicks your ad
2. Ad your Budget as per Day
# Step 2 – Choose a Target Audience
1. Choose Location
2. Choose Network (Search Network / Display Network)
3. Choose Keywords (Add around 15 – 20 Keywords)
# Step 3 – Setup Bid
1. AdWords sets Bid automatically help to convert more clicks possible in your budget.
2. I will set Bids Manually
# Step 4 – Write Your Ad
1. Text ad
2. Landing Page – (add Landing Page URL – where people reach after click ad)
3. Headline 1 – (30 Characters)( Headlines can Appear in same line or other)
4. Headline 2 – (30 Characters)
5. Description – (80 Characters)
The ad will show like below image after adding all details in text ad fields.
After Text ad Click below SAVE and CONTINUE Button
It will redirect to Payment Page
In Payments page you have to enter Payment Information
In here you can choose Automatic Payment Option or Manual Payment Option
In Manual Payment Option Minimum Payment You have to enter same or above Rs.500
Means at least you have to add Rs.500.
See the below image for your reference.
Then add Payment Method
1. Net Banking
2. Money Transfer
3. Add credit or debit card
Then click the block (I agree to the AdWords terms and conditions)
Click Finish and Create Ad.
Ad will serve from here.
If you have any questions related to this feel free to drop an email at