What is Google AdWords? - WordPress.com€¦ · What is Google AdWords? Google AdWords is an online...

7
What is Google AdWords? Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. Google AdWords' system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income. Read More on Wikipedia Now you know what Google AdWords is and how it works than let’s get started with the process. #1 Google AdWords – Sign Up and First Campaign Enter https://adwords.google.com/ and Click Enter You will get the below Screen;

Transcript of What is Google AdWords? - WordPress.com€¦ · What is Google AdWords? Google AdWords is an online...

Page 1: What is Google AdWords? - WordPress.com€¦ · What is Google AdWords? Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief

What is Google AdWords?

Google AdWords is an online advertising service developed by Google, where advertisers

pay to display brief advertising copy, product listings, and video content within the Google

ad network to web users. Google AdWords' system is based partly on cookies and partly on

keywords determined by advertisers. Google uses these characteristics to place advertising

copy on pages where they think it might be relevant. Advertisers pay when users divert their

browsing to click on the advertising copy. Partner websites receive a portion of the

generated income. Read More on Wikipedia

Now you know what Google AdWords is and how it works than let’s get started with the

process.

#1 Google AdWords – Sign Up and First Campaign

Enter https://adwords.google.com/ and Click Enter

You will get the below Screen;

Page 2: What is Google AdWords? - WordPress.com€¦ · What is Google AdWords? Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief

Then click Start Now Button

Then You Move to next page to Register

That is Welcome to Google AdWords

Here you can continue with entering Details

Or

Click the guided set-up link to Skip to AdWords main page

We continue this from entering details

In this Page you have to Enter Your Email Address

And add Your Website URL

Then Click Continue

Then you will get Google Login Page

You have to login here with Your Email id and Password

Page 3: What is Google AdWords? - WordPress.com€¦ · What is Google AdWords? Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief

Next you will get this Google AdWords Express Page

You can click to Compare AdWords Express with AdWords

Then you get this below Pop Up

Page 4: What is Google AdWords? - WordPress.com€¦ · What is Google AdWords? Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief

You can Continue with Google AdWords Express or Switch to Google AdWords

In Google AdWords Express you can Get limited Access

If you want Full Access to Ad Account you can choose Switch to AdWords

Then you will get this below image,

Page 5: What is Google AdWords? - WordPress.com€¦ · What is Google AdWords? Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief

STEP BY STEP GUIDE IN CAMPAIGN CREATION

In Your Campaign,

# Step 1 – Decide How Much to Spend

1. You have to add Budget, Specify how much, on average; you’d like to spend per

day. You’re charged only when someone clicks your ad

2. Ad your Budget as per Day

# Step 2 – Choose a Target Audience

1. Choose Location

2. Choose Network (Search Network / Display Network)

3. Choose Keywords (Add around 15 – 20 Keywords)

# Step 3 – Setup Bid

1. AdWords sets Bid automatically help to convert more clicks possible in your budget.

2. I will set Bids Manually

# Step 4 – Write Your Ad

1. Text ad

2. Landing Page – (add Landing Page URL – where people reach after click ad)

3. Headline 1 – (30 Characters)( Headlines can Appear in same line or other)

4. Headline 2 – (30 Characters)

5. Description – (80 Characters)

The ad will show like below image after adding all details in text ad fields.

Page 6: What is Google AdWords? - WordPress.com€¦ · What is Google AdWords? Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief

After Text ad Click below SAVE and CONTINUE Button

It will redirect to Payment Page

In Payments page you have to enter Payment Information

In here you can choose Automatic Payment Option or Manual Payment Option

In Manual Payment Option Minimum Payment You have to enter same or above Rs.500

Means at least you have to add Rs.500.

See the below image for your reference.

Page 7: What is Google AdWords? - WordPress.com€¦ · What is Google AdWords? Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief

Then add Payment Method

1. Net Banking

2. Money Transfer

3. Add credit or debit card

Then click the block (I agree to the AdWords terms and conditions)

Click Finish and Create Ad.

Ad will serve from here.

If you have any questions related to this feel free to drop an email at

[email protected].