What is Customer Development?
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Transcript of What is Customer Development?
What is Customer Development?
Mike Fishbein, www.mfishbein.com
What is Customer Development?
The practice of gaining customer insights through interviews and structured experiments to generate, test, and optimize startup ideas
Why Do We Do It?
Avoid spending time and money on stuff people don’t want
Build products that people love
How to Get Startup Ideas
Learn about:Customer pain pointsValue propositions that resonate
How to Test Startup Ideas
Is this something anyone wants?If yes confidence and convictionIf no what do they want?
or, quickly move on
How to Build Awesome Products
Gather customer insights to inform product decisions
Objective of an entrepreneur in a free-market economy: Relentlessly serve customers and provide the most possible value
What it is Not
A silver bullet
Guarantor of success
Easy
Only for cheap or small opportunities
Other Benefits of Customer Dev
Customer acquisition
Pricing
Copywriting
Content marketing
Competitor research
To Learn More About Cust Dev...
Video CourseUdemy (http://bit.ly/1bQW22W)
My Book Amazon (http://amzn.to/1cusVFt)
Questions?www.twitter.com/mfishbein
Good luck validating!