Using Segmentation to Retain and Attract Different Audiences
What are the different levels of market segmentation
-
Upload
sameer-mathur -
Category
Documents
-
view
44 -
download
2
Transcript of What are the different levels of market segmentation
![Page 1: What are the different levels of market segmentation](https://reader035.fdocuments.us/reader035/viewer/2022081519/55ce9eb0bb61eba4288b46e1/html5/thumbnails/1.jpg)
Identifying Market Segments &Targets
Pleasurable Nourishment
![Page 2: What are the different levels of market segmentation](https://reader035.fdocuments.us/reader035/viewer/2022081519/55ce9eb0bb61eba4288b46e1/html5/thumbnails/2.jpg)
What are the different levels of market segmentation?
Group of customers sharing a similar set of needs and wants
![Page 3: What are the different levels of market segmentation](https://reader035.fdocuments.us/reader035/viewer/2022081519/55ce9eb0bb61eba4288b46e1/html5/thumbnails/3.jpg)
Levels of market segmentation
![Page 4: What are the different levels of market segmentation](https://reader035.fdocuments.us/reader035/viewer/2022081519/55ce9eb0bb61eba4288b46e1/html5/thumbnails/4.jpg)
1.Geographic
Air cooler at Rajasthan Air cooler at karnataka
![Page 5: What are the different levels of market segmentation](https://reader035.fdocuments.us/reader035/viewer/2022081519/55ce9eb0bb61eba4288b46e1/html5/thumbnails/5.jpg)
2.Demographic
Gender
Family sizeGender
![Page 6: What are the different levels of market segmentation](https://reader035.fdocuments.us/reader035/viewer/2022081519/55ce9eb0bb61eba4288b46e1/html5/thumbnails/6.jpg)
Family income
Religion
![Page 7: What are the different levels of market segmentation](https://reader035.fdocuments.us/reader035/viewer/2022081519/55ce9eb0bb61eba4288b46e1/html5/thumbnails/7.jpg)
3.Psychographic
LifestylePsychological/personality traits
![Page 8: What are the different levels of market segmentation](https://reader035.fdocuments.us/reader035/viewer/2022081519/55ce9eb0bb61eba4288b46e1/html5/thumbnails/8.jpg)
Psychographic MeasurementsWhat you know about( SBI) VALS framework?
You know nothing JOHN SNOW
My love ,VALS segmentation framework are consumer motivation & consumer resources,
![Page 9: What are the different levels of market segmentation](https://reader035.fdocuments.us/reader035/viewer/2022081519/55ce9eb0bb61eba4288b46e1/html5/thumbnails/9.jpg)
4.Behavioral
Attitude towards product
Occasions
Loyalty Status
User status
Reading Stage
![Page 10: What are the different levels of market segmentation](https://reader035.fdocuments.us/reader035/viewer/2022081519/55ce9eb0bb61eba4288b46e1/html5/thumbnails/10.jpg)
Sameer Mathur
MBASkills.in
Indian institute of Management Lucknow
Marketing professor 2013-
Marketing professor 2009-13
Ph.D and MS(marketing)2003-2009
Madhusudan DahalNational Institute of Technology surat
intern