Levels of market segmentation

12
Different LEVELS of Market Segmentatio n

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Transcript of Levels of market segmentation

Page 1: Levels of market segmentation

Different LEVELS of Market Segmentation

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4 levels of Market

Segmentation

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MASS MARKETING

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SEGMENTE

D MARKETIN

G

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NICHE

MARKETING

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MICRO MARKETING

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THANK YOU

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Created by Jay s. Mehta, SPCE, during an internship by Prof. Sameer Mathur, IIM Lucknow.www.iiminternship.com


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Levels of market segmentation

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