Identifying Market Segments &Targets
Pleasurable Nourishment
What are the different levels of market segmentation?
Group of customers sharing a similar set of needs and wants
Levels of market segmentation
1.Geographic
Air cooler at Rajasthan Air cooler at karnataka
2.Demographic
Gender
Family sizeGender
Family income
Religion
3.Psychographic
LifestylePsychological/personality traits
Psychographic MeasurementsWhat you know about( SBI) VALS framework?
You know nothing JOHN SNOW
My love ,VALS segmentation framework are consumer motivation & consumer resources,
4.Behavioral
Attitude towards product
Occasions
Loyalty Status
User status
Reading Stage
Sameer Mathur
MBASkills.in
Indian institute of Management Lucknow
Marketing professor 2013-
Marketing professor 2009-13
Ph.D and MS(marketing)2003-2009
Madhusudan DahalNational Institute of Technology surat
intern
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