• Let's say that you are in the dog training market Let's say that you are in the dog training market and you have chosen to advertise an e-book that and you have chosen to advertise an e-book that instructs people how to train disobedient dogs. You instructs people how to train disobedient dogs. You have gone through the product owner's sales page have gone through the product owner's sales page about the e-book and collected some key selling about the e-book and collected some key selling factors of the book:factors of the book:

• Innovative activities to keep your dog thinkingInnovative activities to keep your dog thinking• Regain control of your dog through primary Regain control of your dog through primary

coaching techniquescoaching techniques• Step-by-step "power training" methods that make Step-by-step "power training" methods that make

you a firm yet fair leaderyou a firm yet fair leader

• Bonus sections on how even the Bonus sections on how even the most challenging pets are trainablemost challenging pets are trainable

• Each session is usually brief yet Each session is usually brief yet effectiveeffective

• How to get over difficulties with How to get over difficulties with mixed breed dogs and high-energy mixed breed dogs and high-energy puppiespuppies