What Are Social Media Directions?
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The Answers to the Questions Provide the Pathway to Solutions, Relations, Markets and Conversations
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Most business leaders want quick answers. When is comes to effectively using social media to accomplish specific objectives to get you where you want to go there is no quick answers rather their is only knowledge to either find or create. You can find knowledge within the marketplace of conversations. You can also take existing knowledge and create new knowledge which in turn will pull the market to you. Either way it takes time, talent and knowledge to find the answers to the questions that relate to the directions you need to follow to get to where you want to go.
Transcript of What Are Social Media Directions?
The Answers to the Questions Provide the Pathway toSolutions, Relations, Markets and Conversations
Yet to Be Found or Discovered
What Are The Questions?
Common “How” Questions About Social Media
1. How do we reach specific audiences?
2. How do we track interest?
3. How do we attract our customers and prospects?
4. How do we create good content?
5. How do we know if we are doing the right things?
6. How do we know if we are doing things right?
7. How much time does it take?
8. How do we turn these efforts into revenue?
9. How do we keep up with all this stuff?
10. How much does it cost?
Answering the “How” Questions
With more questions like…
1. How do you reach audiences today?
2. How do you track interest today?
3. How do you attract your customers and prospects?
4. How do you create conversations?
5. How do you know if you are doing the right things?
6. How do you know if you are doing things right?
7. How much time does it take you?
8. How do you turn these efforts into revenue?
9. How do you manage all these activities?
10. How much does what you’re doing cost?
Social Media Changes “How”
1. Listening to What your Market is Saying
2. Providing Content that Pulls Markets to You
3. Distributing your Content to Where the Market is
4. Creating Conversations
5. Forming Relationships
6. Leveraging Technology
7. Saving Time & Money
8. Creating Conversational Currency
9. Doing So Regularly
10. Using & Giving Knowledge
Social Media “How’s” include…
Again, You Ask “How?”
1. Learn to effectively use the technology
2. Find out where your market is
3. Engage with your market
4. Create conversations
5. Build relations, not connections
This Is How.
“How” Difficult is How?
1. Hiring Someone to Communicate for You
2. Collecting People
3. Forming Fake Relations
4. Mass Media
5. Creating Fake Conversations
How Isn’t About…
“How” Difficult is How?
1. Providing Valuable Conversations
2. Connecting with Relevant Markets
3. Understanding the Market of Conversations
4. Using Conversational Media
5. Recognizing and Responding to People’s Needs
How Is About…
Where Do You Begin?
“Where” Indicates Location.
If You’re Not Where the
Market Is, How Can They
Find You?
They Find You Based
on Your Content Context.
What Is Good Content?
Your Conversations are the Content
Communications are the Economy
How Well Do You Communicate?
What Would Your Employees, Your Customers or Your SuppliersSay?
FYI: They Are Conversing About You Online!
Is Social Media a Channel?
Which Channel
Are You On?
Being on the
Wrong Channel
Means You
Won’t Be Found
When Will You Engage?
Engaging Means:
1.Listening2.Learning3.Thinking4.Communicating5.Improving6.Over And Over
Who Should You Reach?
Not Everyone JustThe Relevant Ones
Reaching The WrongPeople Is What MassMedia Does
Reaching The RightPeople Is Social Media
Using Social Media For What?
Social Media CoversEverything, Not JustMarketing!
Social Media Directions
Listening to YourMarket is KnowingYour Market.
If You Can’t Hearthe Market thenYou’ll Miss It!
Which Social Media Activities?
Each Category of Use Presents
Significant Opportunities for You
to Engage.
Engaging without Understanding
is Dangerous and Foolish.
New Tools of Communications
Tools Are Used to Build or Fix Something
You Have to KnowWhat You Want to Buildor Fix Before You Choose the Tools
Using the Wrong ToolsDoesn’t Enable Youto Build or Fix Anything
What is Your Market Interested In?
Social Media ROI?
Can We Produce Anything Without
Communicating?
NO!
Communicating the Right Things
and Doing Things Right is How to
Create a Return.
Always Has Been and
Always Will Be!
There Isn’t One Way
Using Social Media One-Way
Implies that There is Only One
Way
Copying is a One-Way
Street to Failure
Do Something Original!
Social Media Directions
Answers Come From
Asking the Right Questions
Do You Know the Questions?
Thank You!
Get Our White Paper Here
www.socialmediadirections.com
Or contact [email protected]
