Digital disruption - psychology, persuasion and the bots are coming
What are bots and how are people using them?
-
Upload
syd-lawrence -
Category
Technology
-
view
111 -
download
0
Transcript of What are bots and how are people using them?
![Page 1: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/1.jpg)
What are bots and how are people using them?
Wednesday 8th February 2017
Syd Lawrence (@sydlawrence)
![Page 2: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/2.jpg)
Who am I?
● Hi I’m Syd Lawrence
● 14 years experience in startups & cutting edge tech
● Ex-Twilio guy
● Co-founder of award winning internationalcreative technology company We Make Awesome Sh
● Co-founder of The Bot Platform
![Page 3: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/3.jpg)
What is The Bot Platform?
● The trusted platform for building bots on Messenger
● Simple to use system
● Guaranteed 99.9% uptime with an SLA
● Processed over 10 Million messages
● Used by big brands and small
![Page 4: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/4.jpg)
Messaging apps are the nextbusiness communications channel
Messenger was the most downloaded app in 2016.
80% of teenagers are using Messenger as either their first or second means of communication.
88% of Millennials report that they prefer chatting over the web or social media to talk to businesses.
#1
80%
88%
![Page 5: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/5.jpg)
And that trend is only set to continue
63.9%consumers agree with the statement “Businesses should be available and
contactable via messaging applications.”
49.4%consumers would rather use a messaging
application than a phone call to communicate with a business
![Page 6: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/6.jpg)
What is a bot?
![Page 7: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/7.jpg)
Reach your audience, where they are
People are downloading less apps to their mobile devices but spending more time than ever using social messaging platforms.
![Page 8: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/8.jpg)
Broadcast automated communication
Create automated services and messaging threads that enable users to fetch content and perform tasks through a conversational interface and keyword responses.
![Page 9: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/9.jpg)
Cut through the noise
With algorithms increasingly demanding significant paid media spend to ensure your audience see your content, Messaging bots allow you to put your content straight in front of your customers.
![Page 10: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/10.jpg)
Consistent UI
No one knows how to use every single mobile app, or mobile website.
There is zero consistency between apps and websites.
Everyone knows how to use Messaging applications.
![Page 11: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/11.jpg)
Where dobots live?
![Page 12: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/12.jpg)
846Million
Monthly active users Huge in China
70Million
Monthly active users outside of China
![Page 13: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/13.jpg)
LINE
217Million
Monthly active users Number of users has decreased in the past
12 months
Big in Koreaand Japan
![Page 14: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/14.jpg)
Kik
300Million
1.8Billion
Monthly active users Messages sent to and received from bots
42% aged under 24
![Page 15: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/15.jpg)
Slack
4Million
1.25Million
Daily active users Paid accounts Primarily business users
![Page 16: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/16.jpg)
Skype
300Million
4.9Million
Monthly active users Primarily used for voice communication
Daily active users
![Page 17: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/17.jpg)
317Million
100Million
Monthly active users Mostly public communications
Daily active users
![Page 18: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/18.jpg)
SMS
97% 5Seconds
of Americans use SMS daily
On average, text messages are read after just 5 seconds
Pay per message
![Page 19: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/19.jpg)
Facebook Messenger
1+Billion
1+Billion
500+Million
Monthly active users Messages sent per month from people
to businesses
Daily active users
![Page 20: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/20.jpg)
How are people using bots?
![Page 21: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/21.jpg)
Hardwell
Vote on his track of the week
600,000+ users
#1 driver of traffic to Hardwell’s owned channels
Used to have over 100 messages a day, completely ignored
![Page 22: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/22.jpg)
Magic
Personal assistant via iMessage and SMS
“Hybrid”, human assisted
https://getmagic.com
![Page 23: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/23.jpg)
The Guardian
Personalised morning briefing
Explore topics and news stories
![Page 24: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/24.jpg)
Chelsea Football Club
Quizzes
Match updates and injury news
LINE
Using LINE@
![Page 25: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/25.jpg)
Meet Cleo
The smart assistant for your money
Intelligent insights
![Page 26: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/26.jpg)
Hyatt Hotels
Using messenger for customer support
Hybrid service
User adoption has been quick
About 10% of messages come via Facebook Messenger, without the hotel doing any promotion of that channel
![Page 27: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/27.jpg)
Business intelligence tools
Analytics daily digests
Server logs
Tracking user actions and events
![Page 28: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/28.jpg)
Domino’s Pizza
Order pizza from within Messenger
Native payments (US only)
![Page 29: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/29.jpg)
KLM
Boarding pass right in Messenger
Flight delays and updates sent as notifications
![Page 30: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/30.jpg)
Olly Murs
Maximise social engagement between Olly Murs and his fans when they’re looking for content from him.
Constantly updating with new information and responses based on social data trends and giving his fans access to exclusive behind the scenes content.
![Page 31: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/31.jpg)
Our CTO’s Doorbell camera
Sends him and his wife a photo when the doorbell goes off
Instant notifications
Using the same bot, he can also control the lights in his house
![Page 32: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/32.jpg)
Axwell /\ Ingrosso
99% read rate on broadcast messages
Sending fans personalised content such as personalised images at New Years Eve
Broadcasts to announce new merchandise and songs
![Page 33: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/33.jpg)
How can youmake a bot?
![Page 34: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/34.jpg)
Custom development
Microsoft Bot Framework
IBM Watson Twilio wit.ai
![Page 35: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/35.jpg)
Code free bot platforms
Motion.ai Chatfuel PullString The Bot Platform
![Page 36: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/36.jpg)
The process of building a bot
Analyse and monitor how people are using your bots.
A content management system to update any keywords and messages.
A broadcast system to send messages out to the opt-in audience.
![Page 37: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/37.jpg)
Tips and Tricks
![Page 38: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/38.jpg)
What is AI?
AI is artificial intelligence
“The ability to acquire and apply knowledge and skills.”
As soon as a machine learns for itself, you lose control.
Do you really want AI?
![Page 39: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/39.jpg)
Don’t make a “chatbot”
“Bots are better without conversation” Ted Livingston, Kik
“More structure, less conversation” Mikhail Larionov, Facebook
No one wants to “chat” with a bot
![Page 40: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/40.jpg)
Buttons are easier than typing
Obvious when you think about it
On mobile, typing is way harder than tapping buttons
![Page 41: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/41.jpg)
Don’t bore the user
Don’t auto-reply on unknown command
Don’t spam with content
![Page 42: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/42.jpg)
Monitor, monitor, monitor
Monitor how people are using your bot
Check for ignored messages
![Page 43: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/43.jpg)
Recap
![Page 44: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/44.jpg)
Ultimately, there are two types of bot
SubscriptionPush based messaging
Distribution of content in a timely manner tailored to the recipient
ServicePull based messaging
Allowing the user to request content / support when they wish
![Page 45: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/45.jpg)
1 Billion +Facebook Messenger dominates the western world
![Page 46: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/46.jpg)
Iterate & experiment
![Page 47: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/47.jpg)
Bots are already driving real business value
Don’t wait for the “killer” bot, there is no such thing
Bots are already making businesses money
Bots are already saving businesses money
![Page 48: What are bots and how are people using them?](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e5fbb51a28ab09478b5901/html5/thumbnails/48.jpg)
Thank you foryour time!Get in touch
https://thebotplatform.comhttps://m.me/[email protected]: sydlawrence