Bots Are The New Apps by Marissa Chacko, PM - Growth, Foursquare
-
Upload
traction-conf -
Category
Business
-
view
2.687 -
download
0
Transcript of Bots Are The New Apps by Marissa Chacko, PM - Growth, Foursquare
@marissachacko
BOTS
20%
……
1. Bots are a huge growth opportunity
1. Bots are a huge growth opportunity
2. Bots can offer a seamless user experience
1. Bots are a huge growth opportunity
2. Bots can offer a seamless user experience
3. Bots can create emotional connections with users
GROW
Used Daily
80% of Usage
Added Monthly
12 3 0The State of the Union
Mon
thly
Act
ive
Use
rs (M
Ms)
0
250
500
750
1000
2013 2014 2015
What's App FB Messenger WeChat Kik
Source: KPCB Internet Trends 2016
Messaging Explosion
USER EXPERIENCE
7
Play James Brown on Spotify
Source: KPCB Internet Trends 2016
Why don’t you just tell me the name of the movie you selected?
EMOTIONALCONNECTION
Source: Pleasure vs. Efficiency of User Interfaces, NCR Knowledge Lab
Source: Pleasure vs. Efficiency of User Interfaces, NCR Knowledge Lab
Source: Pleasure vs. Efficiency of User Interfaces, NCR Knowledge Lab
Positive Functional AttributesReliable + Efficient + Mechanical
Positive Functional AttributesReliable + Efficient + Mechanical
Positive Social AttributesChatty + Personal + Engaging
Negative Social AttributesBored + Sad + Unfriendly
Source: Pleasure vs. Efficiency of User Interfaces, NCR Knowledge Lab
+
+
Open Rates CTRs
~ 90% ~ 30%
Bot Engagement
LESSONSLEARNED
FAIL GRACEFULLY
START SMALL
DON’T REBUILDTHE WHEEL
It's not computer literacy that we should be working on, but sort of human-literacy.
Computers have to become human-literate.
~Nicholas P. Negroponte
@marissachacko
THANKS!