Bots Are The New Apps by Marissa Chacko, PM - Growth, Foursquare

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@marissachacko BOTS

Transcript of Bots Are The New Apps by Marissa Chacko, PM - Growth, Foursquare

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@marissachacko

BOTS

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20%

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……

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1. Bots are a huge growth opportunity

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1. Bots are a huge growth opportunity

2. Bots can offer a seamless user experience

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1. Bots are a huge growth opportunity

2. Bots can offer a seamless user experience

3. Bots can create emotional connections with users

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GROW

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Used Daily

80% of Usage

Added Monthly

12 3 0The State of the Union

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Mon

thly

Act

ive

Use

rs (M

Ms)

0

250

500

750

1000

2013 2014 2015

What's App FB Messenger WeChat Kik

Source: KPCB Internet Trends 2016

Messaging Explosion

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USER EXPERIENCE

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7

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Play James Brown on Spotify

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Source: KPCB Internet Trends 2016

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Why don’t you just tell me the name of the movie you selected?

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EMOTIONALCONNECTION

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Source: Pleasure vs. Efficiency of User Interfaces, NCR Knowledge Lab

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Source: Pleasure vs. Efficiency of User Interfaces, NCR Knowledge Lab

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Source: Pleasure vs. Efficiency of User Interfaces, NCR Knowledge Lab

Positive Functional AttributesReliable + Efficient + Mechanical

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Positive Functional AttributesReliable + Efficient + Mechanical

Positive Social AttributesChatty + Personal + Engaging

Negative Social AttributesBored + Sad + Unfriendly

Source: Pleasure vs. Efficiency of User Interfaces, NCR Knowledge Lab

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+

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+

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Open Rates CTRs

~ 90% ~ 30%

Bot Engagement

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LESSONSLEARNED

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FAIL GRACEFULLY

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START SMALL

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DON’T REBUILDTHE WHEEL

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It's not computer literacy that we should be working on, but sort of human-literacy.

Computers have to become human-literate.

~Nicholas P. Negroponte

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@marissachacko

THANKS!