Welt Branding Capabilities Presentation

January 30, 2009

What We Do

• We build brands from concept to completion.

• We improve brands that aren’t performing.

• We create ad campaigns that drive traffic, push sales, and create an objective difference between your product or service and the competition.

• That’s all we do. Everyday.

We are Brand, Design and Production Experts• Great marketing and design doesn’t happen by chance. It’s not magic; just the culmination of hard work and a well-defined process that drives results.

• With Welt Branding as your partner, we’ll work together to provide a strategic marketing and creative advertising approach to meet your objectives and achieve success.

How it all started….• For 5 Years, Larry was a principal in a partnership called

Drive ID, a full service agency specializing in developing new brands, re-building brands and creating results driven by direct response campaigns.  

• As Drive ID, the Welt Branding team drove almost a billion dollars in gross sales, and helped many products to become household names.  

• In 2007, Larry started Welt Branding in order to focus on more mainstream products and services and took the core members of the Drive Id team with him.

• Together, they retained 95% of their clients, and became Welt Branding!

 

Our Experience

• Together the Welt Branding Team has over 23 years in the CPG industry.

• We have nearly 25 years of agency experience.

• And we have worked on the BIGGEST and SMALLEST brands, for example:

• Coca-Cola, 1-800 Healthy, Del Monte, SunnyD, Chiquita, Biore, Elmers, Tyco (Paragon Trade Brands), …….(I still have a lot more to add but wasn’t sure if we want to include this or not – but wanted to show them that we have worked on both BIG and small brands).

Meet Our Team

12 years agency experience

15 years corporate and agency experience

5 years sales experience

3 years agency experience

Meet Our Team

6 years agency experience

10 years CPG, brand management and agency

experience

15 years CPG, consultative and agency

experience

Welt Capabilities

Our core competencies relative to the Midwest Center for Stress & Anxiety include:

• Our roots lie in direct response marketing and advertising. We make it our business to get your customer to commit to an action.

• Our campaigns focus on delivering measurable results. That will translate into increased ticket sales for the Midwest Center for Stress & Anxiety.

Welt Capabilities

• Welt takes pride in building marketing that “lives where your customers live”. It makes it easier for them to see your products and services as part of their lives.

• Our design is intelligent, unconventional and on target:

Logo and Identity DevelopmentPackaging DesignCollateral MaterialsWeb/Interactive MediaPrint Design

Response, Reaction, and Results. Guaranteed to leave a mark!• We believe that your Brand must intersect with your

business goals.  

• Our entire creative approach revolves around and is informed by driving Response, Reaction and Results.

• The websites we build may be cool and interactive, but they are only that way so that we can reach your key demo's more effectively.  

• The print ads we develop may grab attention while they entertain and inform, but they are useless to us if they do not drive a result. 

Our Experience – Case StudiesFTJ FundChoice

• Created an integrated system of sales tools and marketing materials, resulting in a 32% increase in sales in the first year. Since implementation 3 years ago, sales have increased by 55%.

Summit Funding Group• Developed a three-piece direct mail campaign utilizing data collection from the web, which achieved an overall rate of return of over 5%, which was 5 times greater than their standard return.

Our Experience – Case StudiesZumbiel Packaging

• Created an integrated sales kit and presentation to help improve sales and highlight sustainability. We were able to incorporate their paperboard box technology in the process. The system helped close over $14 million in new accounts over just a 6-month period.

Whey Cool

• Continue to build the design elements and campaigns to successfully launch the new product line in a direct marketing environment.

Partial Client List

• Midwest Center for Stress & Anxiety

• 1-800-Healthy

• Zumbiel Packaging

• Whey Cool (NuWhey LLC)

• FTJ FundChoice, LLC

• Summit Funding Group

Conference Call Objectives

(Use as a guide for our call on Monday)

• How can Welt Branding drive measurable business results for the Midwest Center for Stress & Anxiety in 2009?

• How can the Midwest Center for Stress & Anxiety improve AA&D shipper or package structure to help reduce return rates? 

• Development of a brand style guide for Midwest Center and for Good Living Labs