Brand Family WELT - Media Impact
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Transcript of Brand Family WELT - Media Impact
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Brand Family WELT
stands for a wide journalistic offer
in print and digital. WELT encompasses all
journalistic formats – from news, over opinions
through to documentations.
Every story – no matter whether as text,
video, photo or live coverage – claims to
inform reliable and user-oriented and to
delight our reading public equally with
passionated Journalism, innovate products
and eagerness to experiment.
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WELT Digital…
… pools TV, online, mobile and app
presentations under a strong,
multimedia brand standing for
progressive, high-value and
dynamic subjects on all
channels.
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Welcome to the new WELT!We merge the leading portals WELT and N24 to a new multimedia portal
WELT.de is always live, with the latest live tickers, live streams on breaking news or the current TV
programme of N24.
WELT.de provides all important stories also as video and thus uses the power of Germany’s top TV
news channel N24.
WELT.de offers content orientation and has strong convictions as well as being diverse. Our contents
are curated according to news and relevant interest areas .
Our community is part of WELT, as we have developed the product together with our users.
LIVE
The fastest app of WELT for Smartphones with all important news, analyses, videos and N24
livestream.
APP
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1) AGOF daily digital facts; basis digital WNK 16+ ages (59.14 M.), single month July; called on 08/02/2018; Unique User exclusive WELT Edition 2) IVW June 2018
WELT Digital
131MILLION
VISITS²
20MILLION
UNIQUE USER¹
380MILLION
PAGE IMPRESSIONS²
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Our user: high education and high incomeTarget group
Source: AGOF daily digital facts, Basis: digital WNK 16+ ages (59.14 M.); single month July 2018; called on 08/02/2018
55% ARE MEN
57% ARE 20 TO 49 Y.
44% MAX. SAT EXAM
25% MIN. 4,000 €
70% ARE EMPLOYED
GENDER
AGE
EDUCATION
HHNI
EMPLOYED
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WELT Edition (App)The digital subscription newspaper
The product was optimized for users who want to
enjoy our contents on tablet, phablet and
smartphone.
▪ 24/7: Pooling of all important news inclusive high
quality reporting
▪ Additional reports incl. impressive pictures from
theme areas
▪ Among the top 5 of the apps with the highest sales
in the news category in the iTunes Store
▪ Additional display of the content of the revamped
WELT AM SONNTAG
▪ WELT Edition is winner in the "Best in Tablet
Publishing” category of the European WAN-IFRA
Awards.
1) IVW June 2018
Visits1: 1.26 M. PI1: 48.16 M.
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WELT Edition (App)Target group
Source: 1) DIE WELT Tablet App User Survey 2018 2) DIE WELT Tablet App User Survey 2014
84% MALE
90% ARE 45 YEARS OR OLDER
82% USE THE APP DAILY
90% ARE SATISFIED
59% AKADEMIKER
76% MIN. 3000€
74% ARE EMPLOYED
GENDER1
AGE1
FREQUENCY OF USAGE1
SATISFACTION (CONTENT)1
EDUCATION2
HHNI2
EMPLOYMENT2
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Short introduction premium channel ICONISTWELT Digital
ICONIST …
… is the comprehensive luxury and lifestyle
channel of WELT.de and in our News App. In
WELT Edition ICONIST is an inherent part of
the channel „Schönes Leben“. ICONIST is
considered to be an inspirational source for
style- and quality-conscious users.
UUs1: 0.70 M. PI2: 1.72 M.1) AGOF daily digital facts, Basis: digital WNK 16+ ages (59.14 M.); single month July
2018; called on 08/02/2018
2) IVW June 2018
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OffersDecision-makers Impact
1) WELT.de, finanzen.net, Business Insider, BILANZ Online; Decision-Makers Day + one week WELT.de channel evonomy & money, Finanzen.net (aggregated volume: not all positions of the
package have to contribute to the aggregated volume, crucial is the achievement of the aggregated AIs)
Peak coverage in our decision-makers target group
Price-performance winner with convenient gross-CPM in comparison to IQ Roadblock
Reach a high amount of decision-makers as target group with high income
All Media Impact decision-makers areas with one booking
Greatest possible attention on only one day
Decision-Makers Day 1
2,3 Mio. AIs
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OffersBrand Story: customized, exciting, smart, serious and credible
▪ An exclusive content package for your
brand, tailor-made by the independent
Brand Studio team.
▪ Your logo and claim integrated.
▪ The content of the BrandStory will be
promoted on WELT.de, social media
and optionally in the WELT-Apps.
▪ Permanently optimization during the run
time, detailed reporting
▪ Performance-based payment: price
corresponds with the amount of views
guaranteed.
1) Stationary and mobile
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„I haven‘t read such a hard
warming story in a long time„
– Social Media Stimme –
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OfferPresented Content
Be the presenter of an editorial topic!
Your have the possibility to present eigther:
▪ an editorial story or
▪ an editorial channel or
▪ several editiorial storys
with a specific topic.
Performance-based payment: price
corresponds with the amount of views
guaranteed.
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OffersAd Story: Advertorial & Advertorial Premium
Maximum advertising message with Look&Feel of the customer
Advertorial Premium
▪ Like advertorial, but in
reportage layout
▪ The advertorial can be
equipped with extensive
pictures/videos provided by
the customer
▪ Integration of advertisement
or „Making Of’s“
▪ Can contain several sub
pages
▪ Full-screen
Advertorial
▪ The customer has 100%
sovereignty about the
content and the appearance
of the advertorials.
▪ Advertorials consist of one
article site and an action
stage of at least 5 article
sites
▪ Additional traffic through
teaser packages
▪ Raffles and prices can be
communicated
▪ Brand- or product logos can
be integrated
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OffersChannel presenting
Presenting-Layer ¹
▪ Appear as an exclusive sponsor of the
particular channel with a logo integration in
the presenting layer (FC 1/ Visit).
Presenting-package multiscreen
▪ Across each site of the channel a fireplace
(online) and a medium rectangle
(multiscreen) is placed permanently with the
sponsoring of your brand (multiscreen) ².
▪ Every channel presenting will be calculated
individually according to the channels reach.
1) creative costs IAO 400.00 € (not discount- and AD-capable) 2) The formats fireplace plus billboard is used in the channel ICONIST
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OffersFirst Contact multiscreen
Reach newcomer users with the first
contact with WELT!
▪ Every article page functions as a potential
entry page.
▪ The newcomer users come via: search
engine call-ups, social media or direct
entries.
▪ With specific call-ups of articles, there is
greater interest in content among users. A
greater length of time spent on the page and
in maximum attentiveness.
▪ Diverse advertising materials possible
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OffersVideo Wall: Maximum Branding – Emotional moving image in full screen!
▪ When visiting WELT.de a
transparent billboard is visible and in
the background the video starts
automatically.
▪ Via mouse-over or click on the
billboard the video opens fullscreen
and starts from the beginning
including sound effects.
▪ Afterwards a billboard¹ remains as
fixed placement on the side.
1) Other advertising matierials on request
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OffersUnderstitial
▪ The Understitial is integrated behind the content and becomes visible bit by bit when scrolling
down the website.
▪ The viewing window of the Understitial remains unchanged in size while the user scrolls on a
article page.
▪ Only a part of the advertisement in the background becomes visible.
▪ The advertising becomes accessible to the user only during scrolling and thus results in highest
attentiveness.
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OffersPortalRun: Your campaign runs not only on the Homepage but on the whole portal!
Daily fixed placements on WELT.de
ensure maximum attention!
Book the Homepage and the whole
portal (ROS*) for one day.
* No exclusivity for the ROS position
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OffersTakeOver Ad: Book the whole Homepage for one day!
▪ The Takeover-Ad integrates an
extensive picture in the background
of the website
▪ The backround is visible on all
booking items on the whole page
because these areas are
transparent.
▪ So the the ad is permanently in the
visible range of the user.
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Further offers on requestFrom advertorial to topic specials
Social Media
Influencer Homepage Events
HomeRun
NewsletterTopic Specials
Customer Individual Concepts
Reach Packages
Video
Programmatic
SpainMaria NavarroPublicitas International S.A.GRAN VIA 6, 4 plantaE-28013 MadridPhone: +34 (0) 91 323 79 11Fax: +34 (0) 91 323 79 23Email: [email protected]
BeneluxAnita RodwellMediawire InternationalPlein 1945 nr. 271251 MA, Laren The NetherlandsPhone: +31 (0) 651 48 01 08Fax: +31 (0) 355 33 59 85Email: [email protected]
ItalyCristiano MerloAxel Springer Media Italia S.r.l. Via Leopardi N° 21I-20123 MailandPhone: +39 (0) 02 43 98 18 65Fax: +39 (0) 02 43 40 04 25Email: [email protected]
UK / IrelandPatricia Meier WosterAxel Springer Media Impact GmbH & Co. KG9 Wimpole Street, 3rd FloorLondon W1G 9SGPhone: +44 (0) 20 78 36 43 13Fax: +44 (0) 20 78 36 53 61Email: [email protected]
FranceJean-Robert MaminAxel Springer Media France S.R.L à Associé Unique93, Avenue Charles de GaulleF-92521 Neuilly-sur-Seine CedexPhone: +33 (0) 176 21 85 00Fax: +33 (0) 176 21 85 01Email: [email protected]
Europe / Africa / Middle EastFellin WolterAxel-Springer-Straße 6510888 BerlinPhone: +49 (0) 30 25 91 725-63Fax: +49 (0) 30 25 91 725-55Email: [email protected]
Austria / SwitzerlandPhilipp DoßmannMedia Impact GmbH & Co. KGAxel-Springer-Straße 6510888 BerlinDeutschlandPhone: +49 30 2591 72583Fax: +49 30 2591 72555Email: [email protected]
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ContactsInternational Sales
Germany / AustriaLena Catherine SachseMedia Impact GmbH & Co. KGAxel-Springer-Straße 6510888 BerlinDeutschlandPhone: +49 30 2591 72561Fax: +49 30 2591 72555Email: [email protected]
General Manager Benedikt FaerberGeneral Manager Int. SalesMedia Impact GmbH & Co. KGAxel-Springer-Straße 6510888 BerlinPhone: +49 (0) 25 91 725-69Fax: +49 (0) 25 91 725-69-55Email: [email protected]
Austria · SwitzerlandAlina FriedeMedia Impact GmbH & Co. KGAxel-Springer-Straße 6510888 BerlinPhone: +49 30 2591 725-71Fax: +49 30 2591 725-55Email: [email protected]
