Welcome to the Visual Web
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Transcript of Welcome to the Visual Web
![Page 1: Welcome to the Visual Web](https://reader035.fdocuments.us/reader035/viewer/2022062405/55560c3fd8b42ae0238b492f/html5/thumbnails/1.jpg)
Welcome to the Visual Web
September 2012
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The Kodak Moment
All Rights Reserved. Copyright 2012 @leighgeorge
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The Moment Explodes
Photo Credit All Rights Reserved. Copyright 2012 @leighgeorge
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Photo Credit Donald Rundlett All Rights Reserved. Copyright 2012 @leighgeorge
Share Anytime, Anywhere with Anyone
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The Power of Photos
All Rights Reserved. Copyright 2012 @leighgeorge
On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan Zarrella)
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The Power of Videos
All Rights Reserved. Copyright 2012 @leighgeorge
• Video SEO is 53 times more likely to produce a first-page search result than traditional techniques. (Source Forrester)
• Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz)
• Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa
• Viewers are 85% more likely to purchase a product after watching a product video. (Source:Internet Retailer)
*652 plays over last 6 months
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The Power of Data Visualization
Source The Value of Visualization by Column Five All Rights Reserved. Copyright 2012 @leighgeorge
90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Source: 3M Corporation and Zabisco)
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The Power of Visual Platforms
Photo Credit butterflypublisher.com All Rights Reserved. Copyright 2012 @leighgeorge
Pinterest has generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: Shareaholic)
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“We’re born naked. Everything else is drag”
Source Logo/VH1 All Rights Reserved. Copyright 2012 @leighgeorge
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What’s your story?
All Rights Reserved. Copyright 2012 @leighgeorge
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Not numbers with pictures
Source MDGadvertising All Rights Reserved. Copyright 2012 @leighgeorge
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Convey the significance of numbers
Source All Rights Reserved. Copyright 2012 @leighgeorge
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All Rights Reserved. Copyright 2012 @leighgeorge
Shape the Knowledge that Informs Conversations
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All Rights Reserved. Copyright 2012 @leighgeorge
Cut through the noise
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All Rights Reserved. Copyright 2012 @leighgeorge
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Contact Me:Leigh George, PhD, Director, Digital and Brand Strategy
http://www.linkedin.com/in/leighgeorge
@leighgeorge
Questions?
All Rights Reserved. Copyright 2012 @leighgeorge
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• http://www.readwriteweb.com/archives/top-trends-of-2012-the-visual-web.php
• http://www.jeffbullas.com/2012/05/04/the-explosive-growth-of-instagram-infographic/
• http://liesdamnedliesstatistics.com/2012/05/the-importance-of-the-visual-web-some-stats.html
• http://www.slideshare.net/jess3/how-brands-can-use-data-visualization-to-make-an-impact-11976833
• http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx#ixzz24UqtUXwZ
• http://www.fastcompany.com/3000794/rise-visual-social-media
References