Visual Media + the Visual Web Social Media 2.0

 

 

Jessica Ann

twitt er @itsjessicann

facebook.com/jessicaannmedia

www.jessicaannmedia.com

Visual Media…what does it mean to you?

Visual Media

Definition: a means of communication using visual effects.

What are some examples?

Hint: you see one type of visual media driving on highways

the virtual cycle of visuals

The web in 1995 replicated magazine pages online.

The Wayback Machinearchive.org

Works to prevent the Internet from disappearing into the past.

“Digitized information, especially on the Internet, has such rapid turnover these days that total loss is the norm…

Visual Media = Visual Thinking

There’s a profound and enduring beauty in:

Simplicity

Clarity

Efficiency

- Jony IveSenior VP Design, Apple

Quick Poll:

• Are you from a visual professional background? (e.g., design, architecture, mechanical engineering, artist)

• Are you from a non-visual professional background?

Quick Test

Duck? Left hemisphere thinker

Duck? Left brain

thinker

Rabbit? right brain

thinker

Not quite.

Characteristics:

Source: monroeinstitute.org

Instead…

Convergent//Divergent Thinking

Divergent thinking

People with personality traits such as:

NonconformityCuriosity

Willingness to take risksPersistence

Source: marketingpilgrim

Convergent thinking

What is it?

“look for patterns, and then ask why those patterns exist.”

- Debra Kaye, Red Thread Thinking

Source: @sachac

Imagination

• Everyone has an imagination• We’re told to “stop imagining things…”• Imagination is good. • Use the mind’s eye to revive imagination

through exercises…

Imagine…

See. Hear. Taste. Touch. Smell

With your mind’s eye:

• The face of a loved one.• Your bedroom • A dog barking• The voice of a friend• The smell of bacon• The feeling of hunger• Of coming awake

Inspired by: Adrian David Cheok

Visuals are Visceral

Requires ImaginationEvokes emotions

Plays with our senses

Humans need to visualize information to…

Spark Creativity

Promote discussion

Build

nderstanding

Dark vs. Milk

The Three Modern-Day Musketeers

• 18 – 29 year olds are the largest user base on Instagram

• 40 million photos per day• 100 million monthly active users• Women are more likely to use instagram than

men

Social. Media.

Participatory Culture + Collaboration = Community

The strength of the medium:

Allows you to:

• Be yourself.• Tell your story.• Show your unique, personal view of the world.

How do they use visual content in an engaging way?

What are your Favorite Brands?

Chipotle. not only tasty, it’s virtuous.Source: The New Yorker

Marketing Your Content

Teach, helpAttract, interact, ConnectBrainsThe magnet

Source: Andy Crestodina, Content Chemistry

Focus on Your CustomersUse fascination triggers

Fascination Advantagehowtofascinate.com

Visual content needs to be…

• Swipe-stopping: needs to stand out enough to stop a user while scrolling or mid-swipe

• Storyf’d: brands that show photos to open up the mind//put customer’s imagination in driver’s seat

• Self evident: requires few words to convey the message

Download the instagram app• If you have an iPhone/iPad download it from

the App store• If you have an Android, go to Google Play• Once the app is installed, tap the instagram

logo to open it• Tap Register.• Create a username and password and fill out

your profile • Tap Done.

Adjust privacy settings

http://help.instagram.com/365080703569355

Exercise…

Go Play…

• Walk around campus• Take photos that tell your story + intersect

with your customers• Tag photos with:

#visualmedia

searchinstagram.com

Search by hashtagSearch by location

Questions?

Visit: www.jessicaannmedia.com

Email: jessica {at} jessica ann media dot com (no spaces)

Twitter: @itsjessicann

Google+: Jessica Ann

Photos courtesy of: