Content Marketing Bootcamp February 21, 2013

San Francisco, California hosted by

Brands Must Become Publishers!

Information Scarcity

Information Abundance

Marketing Owns Top of Funnel

What to Do?

Content: The Force that Moves the Buyer Down the Funnel

Today's Agenda 10:30am Transforming Your Brand Into a Media Company Michael Brito, Edelman

11:00am Break

11:15am Thinking Like a Publisher Jesse Noyes, Offerpop

11:45am Building a Content Marketing Machine Toby Murdock, Kapost

12:15am Lunch

1:15pm Top of the Funnel Rob Ousbey, Distilled

1:45pm Middle of the Funnel David Lewis, DemandGen

2:15pm Middle of the Funnel Meagen Eisenberg, DocuSign

2:45pm Break

3:00pm Bottom of the Funnel EloQueen

3:30pm Case Study: Intel Jennifer Lashua, Intel

4:00pm Case Study: Cengage Talia Wise, Cengage

4:30pm Reception

Hashtag

#contentcamp

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