MarkProf Marketing Leadership Bootcamp 2012
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Transcript of MarkProf Marketing Leadership Bootcamp 2012
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MarkProf 2012 Sales and Marketing Leadership Bootcamp
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• About MarkProf
• Our Founders
• Our Alumni
• The Bootcamp
MarkProf 2012 Sales and Marketing Leadership Bootcamp
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MARKPROFABOUT MARKPROF
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Established in 2004, MarkProf Foundation provides talented graduating students a
resume-equalizing training for students not coming from exclusive schools.
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These 25 students go through a FREE 7-week intensive bootcamp to learn from the best industry practitioners and mentors in
the fields ofmarketing and sales management.
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Finishing the bootcamp is not the end, but the beginning of the journey to excellence.
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Josiah GoFirst and only Filipino to complete the INSEAD Blue Ocean Strategy qualification process
Chair and Chief Marketing Strategist, Mansmith and Fielders, Inc.Chair, Noah Ventures, Inc. & Gosingtian Ventures, Inc.Awardee, The Outstanding Young Men of the Philippines and Ten Outstanding Young Persons of the World for Business Education
Awardee, Lifetime Achievement Award, Association of Marketing Educators
Agora Awardee, Philippine Marketing Association
Diosdado Salvador, Jr.First Regional President, J&J ASEAN Consumer Group of Companies
Lead Consultant, RGC Group of CompaniesBoard Adviser, Lamoiyan CorporationMember of the Board of Directors, Del Sol Foods Inc.Chairman & President, FoneNet International Corp.Awardee, Asia Pacific Agora Award for Marketing Excellence
OUR FOUNDERS
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We pride ourselves with 8 batches of brilliant graduates we've produced over the past years. A few names included in our excellent alumni roster are:
Darlyn Ty - Owner, Belle De Jour Power Planners and the 2010 Young Market Masters Awardee for Entrepreneurial Marketing
Jonathan Joson- Executive Director, Media Contacts and 2011 Young Market Masters Awardee for Digital Marketing
Tina Vaswani – Section Manager, Global Physical Distribution IT Service Operations, Procter & Gamble
Eugen Soriano- Marketing Manager, Splash Corporation
Jem Perez - Brand Manager, Beach Hut
Reynaldo Gabunada Jr. - Brand Manager, Nestle Malaysia
J-anne Gaurino, Brand Manager, J&J Philippines
Mea Guinhawa - Product Manager, GlaxoSmithKline
AR Polinar - Brand Manager, Adidas
OUR ALUMNI
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THE BOOTCAMP RECRUITMENT PROCESS
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Turning your Passion into a Profession
A HOLISTIC APPROACH TO SALES AND MARKETING
Consumer Insighting
Brand DNA / Brand Essence360 Degree Brand Activation
Word of Mouth MarketingAdvertising Workshop
Customer Development 101
Turnaround Marketing
Creating a Filipino Brand
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What do we to teach our trainees?
• Advanced marketing and sales knowledge – Practical not theoretical – Current and forward-looking
• Leadership that inspires action– Knowing how to lead others in order to make things happen
• Relevant Assertiveness– Knowing when to speak up – Knowing when to shut up
• Critical and Evaluative Thinking– Clear logical link– Breaking ideas apart and creating deeper frameworks
• Think Big and Out of the Box thinking– See new and varied opportunities– Unafraid to challenge norms
• Social Skills– Sensitivity and respectfulness– Working with various personalities
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ALUMNI TESTIMONIALS
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ALUMNI TESTIMONIALS
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ALUMNI TESTIMONIALS
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ALUMNI TESTIMONIALS
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Unlock your potential.Jumpstart your career.Be one of the best in sales and marketing.
Facebook.com/MarkProfTop25
www.MarkProf.org
Be one of the Top 25.