Welcome to Content Marketing Bootcamp Boston!
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21-Oct-2014 -
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Transcript of Welcome to Content Marketing Bootcamp Boston!
CONTENT MARKETING BOOTCAMP BOSTON
BRANDS MUST BECOME PUBLISHERS
INFORMATION SCARCITY
INFORMATION ABUNDANCE
MARKETING OWNS THE TOP OF THE FUNNEL
WHAT TO DO?
CONTENT: THE FORCE THAT MOVES THE BUYER DOWN THE FUNNEL
THE DAY’S AGENDA
10:25am Panel: Content – The Fuel to Power Modern Marketing
Joe Chernov, Kinvey Dave Balter, BzzAgent Mike Volpe, HubSpot Erin Estep, SiriusDecisions
11:10 am The Content Model Erin Estep, SiriusDecisions
11:40 am Don’t Forget the Messenger!
Joan Babinski, Brainshark
12:00 pm Lunch
12:45 pm Thinking Like a Publisher Amanda Batista, Eloqua
1:05 pm Middle of the Funnel Distribution
Carlos Hidalgo, ANNUITAS
THE DAY’S AGENDA, CONT. 1:25 pm
Case Study: Thermo Fisher Scientific
Katherine Scott, Thermo Fisher Scientific
2:00 pm How Content Drives Success at AT&T
Bill Strawderman, AT&T
1:45 pm Break
2:50 pm Break
2:20 pm Panel: Managing Content Within the Marketing Organization
Amanda Batista, Eloqua Carlos Hidalgo, ANNUITAS Katherine Scott, Thermo Fisher Scientific Bill Strawderman, AT&T
3:05 pm
Bonus Session: Financial Services Track
Jason Rushforth, Eloqua
SOCIAL
#CONTENTCAMP
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