INTRODUCTION TO MARKETING

Week February 9, 2015 – February 13, 2015

DECA NEWS: Meeting Friday 1st half of FLEX – in Auditorium! Bring a Candy Bar to SWAP for Valentines

Day! Sign up for Relay for Life and Meet in the Middle! Volunteer at the KG Home & Garden Show – sign up today!

Due This Week:Interviews on Thursday! Be sure to come dressed to impress!All “Get a Job” project work due Thursday in folder!Vocabulary Test Friday!Abstract #1 due Friday!

MONDAY, FEBRUARY 9, 2015 Early Work:What is one example of good body language and one example of bad body language? Today’s Objective:

Exploring Career Opportunities in Marketing/Preparing for the Job Search

Activities Vocabulary – write in composition book, date, define for Fri. Applications – How do you fill these out? Cover Letters – what are these? Career Objective – what will yours be? Speed Meet ‘n Greet

Homework: Get all of your documents together!☞Point of the Day: When you meet someone, shake their hand, eye contact, smile, and use their name if you know it!

What is hared to endure is sweet to recall.

Magical Monday Manners Moment

TUESDAY, FEBRUARY 10, 2015 Early Work:What is a cover letter? Today’s Objective:

Exploring Career Opportunities in Marketing/Preparing for the Job Search

Activities Vocabulary – write in composition book, date, define Interview Skills – video & discussion Follow – up to the Interview – what is proper? Thank you notes

Homework: Be sure to have all documents ready!

☞Point of the Day: Want Ads in the newspaper are one source of job opportunities.

Its is not enough to succeed – others must fail.

Tough Tuesday – Name that Company

WEDNESDAY, FEBRUARY 11, 2015 Early Work:What is INITIATIVE? Today’s Objective:

Exploring Career Opportunities in Marketing/Preparing for the Job Search

Activities Review of your documents by Teacher & Make corrections Get a Job Packet – be sure everything is finished Your file folder should include all worksheets, printed out

documents, and index card Prepare index card for your interviewer: Your name, the position you

are applying for, the name of the company you are applying to, the name of the person you wrote your cover letter to.

Homework: Interviews are TOMORROW! BE DRESSED!☞Point of the Day: Professional business Attire includes dress

clothes and shoes for men & women – suits, blazers, ties, pantyhose, etc…

Fortune does not change men, it unmasks them.

Work Wear Wednesday & Role Play Day!

THURSDAY, FEBRUARY 12, 2015 Early Work: Newspaper Day – The Free Lance Star

What job are you interviewing for? Today’s Objective:

Exploring Career Opportunities in Marketing/Preparing for the Job Search

Activities Interviews! Write thank you notes Complete Pink Goals Sheet in composition book.

Homework: Abstract #1 due & Vocab Test Friday!

☞Point of the Day: Be sure to smile when you meet others!

Success is going from failure to failure without a loss of enthusiasm.

Throw Back Thursday – Share a Weird Fact today!

FRIDAY, FEBRUARY 13, 2015 Early Work:Why is it important to send a thank you note to your interviewer? Today’s Objective:

Exploring Career Opportunities in Marketing/Preparing for the Job Search

Activities Vocabulary Test Today! Collect Abstract #1 5 Questions & Role Play Assign Text Books – Assign Chapter 1 – Read Chapter Opening and

Discuss Project JOURNAL – “My Interview Experience”

Homework: Think about the type of business you would like to open in King George

☞Point of the Day: Practice of interviewing skills allows you to feel more comfortable with interviewing!

You always pass failure on your way to success.

Foxes Friday - The Week’s Wrap-Up & Good News!

VOCABULARY

Product Price Place Promotion People Process Physical Environment Profit Goods Services

What type of job is right for you? This is your

opportunity to investigate

opportunities!

If there are notes in your composition book from me, please complete work

and present to me by Tuesday 2/10/15 at the beginning of class.

You can find the definitions to these words in your notes

from the first week of class.

Define in your Composition book

IN THE PROPER SECTION!

Remember to LABEL & DATE the

Page!Due FRIDAY!!

OBJECTIVES FOR THE WEEK – TSWBAT:

Exploring Career Opportunities in Marketing Identify career opportunities in marketing Identify products and services in a variety of marketing areas. Identify personal interests, personality traits, and skills Research job descriptions related to various marketing careers Follow the steps of the decision making process to analyze

possible career choices Identify ethical work behavior

Preparing for the job search Identify job search resources Develop a resume Develop a cover letter Complete a job application Identify characteristics of successful interviews Complete an employment interview Complete follow-up to an employment interview

CTE Competencies Linked to SOLs

MAKING IT REAL – YOUR WEEKLY ACTIVITY

Strauss Career Planning & Job Placement Center“You are about to take the next step in your life – finding

a career! What type of job will really suite your aptitudes and abilities? What is it that will really excite you? Your are going to get the opportunity to search for careers and a job in that career, prepare your job search

packet, and interview for that job! Welcome to the Strauss Career Planning & Job Placement Center! We

will assist you in your search for career ideas, help you sort through the jobs available, help you create a job

search package, and help you communicate your abilities on paper and in person in your job interview that we arrange with the company you want to begin

your career with! Are you ready? Let’s do it!”

5 MARKETING QUESTIONS – ANSWERS DUE BY FRIDAY IN-CLASS FOR DISCUSSION & GRADE: (ANSWER ON BACK OF EARLY WORK SHEET)

1. An employer may be liable for an employee's tort when the employee's actions occur A. under emotional stress. C. within normal operating hours. B. within the scope of his/her employment. D. without the employer's knowledge.

2. Which of the following statements is true about express contracts: A. They are enforceable when one party is underage. B. They are stated orally or in writing. C. They are usually unilateral agreements. D. They are enforceable if the promises are illegal.

3. Which of the following is an aspect of channel management that impacts customer service? A. Advertising C. Protectionism B. Taxes D. Timeliness 4. Since most large, industrial goods require installation, the channel of distribution most commonly used by their producers is

A. producer to industrial distributor to user. C. producer to agent to industrial user. B. producer to agent to retailer. D. producer to industrial user.

5. What type of law is violated when a supplier requires intermediaries to enter in to tying agreements? A. Zoning C. Antitrust B. Probate D. Infringement

MARKETING ROLE PLAY – WHAT WOULD YOU DO? ANSWERS DUE BY FRIDAY FOR DISCUSSION & GRADE:(ANSWER ON BACK OF EARLY WORK SHEET)

Role Play: Volunteer CoordinatorSituation: You are to assume the role of an employee of a locally owned small business. The business owner, your boss, feels strongly that his employees should be involved in volunteer work within the community. The business owner, your boss, is uncertain, however, about the best way to implement such an activity.

Activity: As a team leader, you have been asked to meet with the members of your team to develop a proposal for employee participation in community volunteer work to present to your boss.

Evaluation: You will be evaluated on how well you meet the following performance indicators in the development & presentation of your plan: Develop project plan Develop criteria for deciding which activities will qualify for the

incentive Explain the role of business in society Participate as a team member Demonstrate appropriate creativity

CLASSROOM PROCEDURES THINGS YOU HAVE TO DO!

R-E-S-P-E-C-T EVERYTHING!!! Your supplies – bring your stuff every-day! Bring your book

every-day! Bring your notebook & composition book every-day! Bring pen/paper/thinking cap/open mind ever-day!

Place all bags on floor under your table! Cell phones in bag! Wait for Teacher instruction before beginning activity! Passes out of Class - No Exit First 10/Last 10

One person out of room at a time Pass Board– USE IT! Keep it short!

Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you.

No talking while Teacher or others have the floor. Watch your language and mind your manners, please. All School Rules will be followed without question.