Missing Publisher and/or Author’s Google+ profile image

Because both rel=“publisher” and rel=“author” tags were implemented on the site’s inner pages

The site has high volume of unique traffic each month

But only a few are adding it to their Google+ circles.

Make it as a secondary call to action, by placing the +1 button (for the entire site) or the add to circle button above the fold (right sidebar).

Reach out to your community and tell them to add you on Google+

• Newsletter• Email outreach

Incentivize the pitch.

• Treat the Google+ brand page as an external blog (PlusBlog) – by providing thorough, unique and visually attracting posts.

• Feature your community members’ works (as a guest blog on Google+)• Tag people to cultivate shares and activity

Search and Link Development Suggestions

Site’s category page titles were not optimized for search

Distribute the ranking ability to the site’s categories By optimizing each for their designated long-tails.

Build content-based links to these categories using their targeted long-tail keywords as anchor texts (and should also vary) both internally and externally.

Hustle on making these keywords rank on different pages of the site to eventually own

this keyword:“Graphic Design”

Build Linkable Assets

Blog awards/rankings and offer embeddable widgets/badges

Extensive Free Resources/lessons

• The ultimate guide to graphic design (web-based)• Beginner’s guide to graphic design