Missing Publisher and/or Author’s Google+ profile image
Because both rel=“publisher” and rel=“author” tags were implemented on the site’s inner pages
The site has high volume of unique traffic each month
But only a few are adding it to their Google+ circles.
Make it as a secondary call to action, by placing the +1 button (for the entire site) or the add to circle button above the fold (right sidebar).
Reach out to your community and tell them to add you on Google+
• Newsletter• Email outreach
Incentivize the pitch.
• Treat the Google+ brand page as an external blog (PlusBlog) – by providing thorough, unique and visually attracting posts.
• Feature your community members’ works (as a guest blog on Google+)• Tag people to cultivate shares and activity
Search and Link Development Suggestions
Site’s category page titles were not optimized for search
Distribute the ranking ability to the site’s categories By optimizing each for their designated long-tails.
Build content-based links to these categories using their targeted long-tail keywords as anchor texts (and should also vary) both internally and externally.
Hustle on making these keywords rank on different pages of the site to eventually own
this keyword:“Graphic Design”
Build Linkable Assets
Blog awards/rankings and offer embeddable widgets/badges
Extensive Free Resources/lessons
• The ultimate guide to graphic design (web-based)• Beginner’s guide to graphic design
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