Build Your Practice Through Blogging by Cordell Parvin
#LawyerBlogs
About our presenterPresenter
‣ Practiced law 38 years
‣ Developed a national construction law practice
‣ Coached over 1000 lawyers in the US and Canada
‣ Blogger since 2006
‣ Coached over 300 bloggers5
Poll #1
Do You Have a Blog?
1. Yes
2. No
3. No, but I had a blog and quit
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What is a Blog?
Your Blog is a Conversation with Your Reader
Three Distinct Audiences
8
Readers are Clients/Potential Clients
Social Media Shares
Three Distinct Audiences
9
Blog With Purpose
10
Who is Your
Intended Reader?
Blog With Purpose
11Why Should Your Reader Care?
Blog With Purpose
12
Blog With Purpose
13What is the Reader Take Away?
Blog With Purpose
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What Do You Want Reader to Think of You and Your firm?
Your Reader
15
Skims - High % Never Get to End
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Your Reader
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17
Your Potential Clients Want More
Your Reader
Blog Topics
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How Do You Pick the Topic?
Blog Topics
19
Problems, Opportunities, Changes
Poll #2
20
Where do you find blog topics?
1. Billable work
2. Case decisions
3. The news
4. Other bloggers
21 1212
Sources to Find Topics-Flipboard
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Sources to Find Topics-Google Alerts
Blog Post Needs
23
Essential Ingredients
Blog Post Needs
24
Magnetic Headline
25
Magnetic Headline
Magnetic Headline
26
Magnetic Headline
27
Blog Post Needs
28
Open With a Bang
Open With a Bang
29
Question
Open With a Bang
30
Share Anecdote
31
Two Most Important Words
You Because
Persuasive Words
Blog Post Needs
32
Good Sentences
PromiseBrevity
Readable
Blog Post Needs
33
Killer Bullet Points / Lists
Blog Post Needs
34
Exquisite Subheads
Exquisite Subheads
35
Blog Post Needs
36
Readability
37
Readability
Short Paragraphs
38 49
49
Image or Video
Short
ParagraphsLinks
Short Sentences
Blog Post Needs
39
Tell a Story
40
Blog Post Needs
Don’t Report: Tell a Story
Blog Post Needs
43
Internal Cliffhangers
44
Internal Cliffhanger
Blog Post Needs
45
Arresting Image
Arresting Image
46
Arresting Image
47
Blog Post Needs
48
Compelling Video
Blog Post Needs
50
Close in Style
Close in Style
51
Close in Style
52
Close in Style
53
Blog Post Needs
54
Be Authentic
Be Authentic
55
Show Some Emotion
High Concept Blogging
58
Unique Perspective
High Concept Blogging
59
Your Voice - Connect with Your Readers
Poll #3
62
How Often Do You Blog?
1. Daily
2. Weekly
3. Monthly
4. Whenever I have the time
63
Post Regularly and Consistently
64
Get Clients / Referral Sources
Guest Post
66
Your own!
Sources for Images
68 53
Boost Content
69
Boost Content
Within First 24 Hours
70
Share
HootSuite
Expand Weak Ties
71
Share
buffer
73
For More Information
Available on Slideshare or iTunes
Cordell Parvin LLC www.cordellparvin.com
MyCase www.MyCase.com
[email protected] 800-571-8062
Contact Us
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