Webinar on Advertising to Children Commitment from The Consumer Goods Forum
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Advertising to Children Health & Wellness @ The Consumer Goods Forum Webinar – 17 th September 2015
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Transcript of Webinar on Advertising to Children Commitment from The Consumer Goods Forum
Advertising to ChildrenHealth & Wellness @ The Consumer Goods ForumWebinar – 17th September 2015
Frank van Aalsum Fritz Schroder-Senker
Sharon Bligh
Today’s Speakers
On the Agenda
• The CGF’s Strategic Framework • The Story Behind the Commitment • How to Get Started• Insights & Learnings • Measurement & Reporting • What’s Next?• Q&A
The CGF’s Strategic FrameworkIn order to deliver our mission, we focus our services to members in five areas:
A thriving global membership
Knowledge and Best Practice Sharing
Sustainability
Product Safety
Health & Wellness
End-to-End Value Chain & Standards
Identify focus areas - Develop solutions – Share solutions - Speak with a common voice
Working together efficientlyfor positive change
The CGF’s Health & Wellness Pillar
Enablers: annual measurement & reporting, stakeholder engagement, positive action communications and outreach
Scaling up Community Based Actions
Employee Health & Wellness
Nutrition & Product
Formulation
Consumer Information & Product Labelling
Advertising to
Children
Identify focus areas - Develop solutions – Share solutions - Speak with a common voice
Empowered Healthy Consumers Globally
The Story Behind the Commitment
By 2018: Stop targeted advertising to children under 12 for products that do not fulfil specific nutrition criteria based on scientific evidence
and/or applicable national and international dietary guidelines
Reaffirm our commitment to the implementation of
our ResolutionsSeek increased alignment and
engagement from members
The Story Behind the Commitment
Show commitment to reducing impact on children from direct ads
Members agree we must take a leadership role in a sensible approach
Food marketing plays a key role in purchasing decisions
The Story Behind the Commitment
Why 12 Years of Age?
Why 2018?
What is targeted
advertising?
The Story Behind the Commitment
How to Get Started
Identify which of your products meet/do not meet nutritional criteria
Understand the implications of the Commitment for your company
Inventory your current product advertising approach
Determine how to adapt and comply with the Commitment
Celebrate and communicate your success stories. Don’t be shy!
Insights & Learnings
42 own brand products were selected or formulated with suppliers
1st retailer in the Czech Republic with healthy product line for kids
Retailers can have direct impact & support healthier lives of kids
Insights & Learnings
Developed an online ‘drivers license’ test to certify all associates
Launched the Mars Marketing Code in 2007: a Global Commitment
Promotes self regulation and top-down leadership
Measurement & ReportingParticipate
Engage
Report
Benefit
Please complete the 2015 Survey; look out for the email this week!
Show leadership and join this global industry movement
Why the EngagementParticipate
Engage – Retailers &
Manufacturers
Report
Benefit
What’s Next?Need to Inspire & Activate
2018 Milestone
Sustain Efforts
Reporting on Step by Step Progress
Review KPIs
Preparation of New Draft of Updated Commitment and its Consequences for CGF
Members
What’s Next?
Visit ConsumerGoodsforBetterLives.com
Check Out the Advertising to Children Chapter & Resources
Q&A?
www.ConsumerGoodsForBetterLives.com
@SharonBligh75www.tcgfhealthandwellness.com
www.theconsumergoodsforum.com
or connect with us….
https://www.ahold.comhttp://www.mars.com/
