The Future of Mobile

By: Cindy Krum, MobileMoxie WebCongress Miami, 2013

Background Knowledge

Background Knowledge

SO What is Mobile?

A Global Perspective

Increase Mobile Access

Tell Me Something I Don’t Know!

Questions

• How Can We Prepare for the Future of Mobile? • Are There Steps We Can Skip if We

are Late to the Game? • How Can Small Companies Leverage

BIG Data with Mobile?

Its Not About Getting Mobile Right

Internet of Things

Internet of Things

BIG Data for Marketing

Big Data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.

•  Deep CRM for Micro-Targeting •  Active Social Participation & Data Mining •  Rules-Based Marketing Optimization •  Predictive Analysis & Algorithm Development

Data = Dollars

•  Data will have monetize-able value in the company market value assessment (New Asset Class) •  Reuse •  Merging •  2’frs

Examples

Fitness Wearables In-Store Sales

Examples

Building/Road Safety City Signage

The Problem is Access

Where to Get Free Data

Countries/Governments •  World Bank – 100’s of social

& economic indicators •  US- Obama’s Federal

Memorandum www.Data.gov 450,000 across 172 federal agencies

•  UK – Open Data Institute (Co-directed by Tim Berners-Lee)

•  EU Open Data Initiatives •  Australia, Kenya, Brazil, Chili

– All have Open Data strategies

Private Groups •  Code for America (US) •  National Weather Service

(US) •  The Sunlight Foundation

(US) •  The Open Knowledge

Foundation (UK)

Other Data Resources

•  Import.io - Let people sell the data they have like eBay for Data

•  Factual - Compiles DataSets •  Windows Azure - Curated Data Sets Ready for Excel Import •  DataMarket (Data Auctions From Iceland) •  Free Data Sets from UN, WorldBank, EuroStat •  Resells Data from Market Research Firms

•  APIogee – makes your data available in an API

Data Portability

New Priorities

•  Joining Off-Line & On-Line •  Seamless Cross-Device Integration of Services •  Thinking On-Demand & Instant Gratification •  Cross-Platform Modularization •  Data Acquisition & Modeling •  API Building

Cindy Krum�CEO & Founder �

Cindy@MobileMoxie.com�

IM/Skype/Twitter: Suzzicks�720-231-7277 �

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www.MobileMoxie.com

Scan For a Mobile Business Card

New Jobs/Skills

•  Growth of New Job Rolls •  Data Scientist •  Statistition •  Data Visualization

Experts •  API Engineers