Web Engagement for the Mobile Era

ARTISANS OF OPEN SOURCE

Web Engagement for the Mobile Era

Russ Danner, Sr. Architect

Rivet Logic Corporation 11410 Isaac Newton Square N. Suite 210 Reston, VA 20190 Ph: 703.955.3480 Fax: 703.234.7711

Presented By

Russ Danner Sr. Architect / Engagement Director Rivet Logic Corporation


Rivet Logic

Copyright © 2011. Rivet Logic Corporation. All rights reserved. 2

•  Award-winning professional services focused on: o  Web Experience Management o  Enterprise Content Management o  Collaboration and Social Communities

•  Using Leading Open Source Software


Agenda

•  Driving factors •  Keys for going mobile •  Best practices •  Technical Readiness •  Demo •  Questions

Copyright © 2011. Rivet Logic Corporation. All rights reserved. 3

ARTISANS OF OPEN SOURCE Copyright © 2011. Rivet Logic Corporation. All rights reserved. 4

Foundational Shifts


Social


Local


Mobile


Re-enforcing Trends

Mobile

Social Local


A new era is upon us


The Tipping Point


Begin Adapting Today


Social Trends


Local / Personal Trends


Local Trends


Mobile Trends


Putting the pieces together


Keys to going Mobile


Key: Take a “Mobile First” Strategy


What do your Analytics say?


View Constraints


Not optimized for Mobile


Optimized for Mobile


Premium on performance


Key: Get user focused


Key: Remember new use profile


Key: Leverage unique capabilities


Key: Commit to mobile


Key: Create New, don’t port


Key: Best Practices


Practice: Single Platform, Multi-channel


Practice: Markup matters


Practice: Define target resolutions ranges


Practice: Touch targets sizes

Targets designed for slipping fingers:

Drag and release inside the green area and the target should activate.

Let go outside the green area and the target should cancel.

If you hold the target, the target should simply highlight.

Avoid hover pop-ups, they don’t work very well in the mobile context.


Practice: Use HTML5


Practice: Use Sprites


Practice: Consolidate and Compress Code


Technical Readiness


Multi-Channel Authoring


Single Content, Many Templates


Multi-channel Review (Preview)


Multi-channel Publishing


WCM: Alfresco + Crafter rivet


High level Architecture

delivery

studio


Demo

DEMO


Learn More:

[email protected]

www.rivetlogic.com

www.crafterrivet.org


Source References

  http://www.facebook.com/press/info.php?statistics   http://www.socialnomics.net/2010/05/05/social-media-revolution-2-refresh/   http://bynd.com/wp-content/uploads/2011/05/social_loco_infographic_vSCREEN.png   http://www.wsiwebsmart.com/_blog/Blog/post/Do_You_Have_a_Mobile_Marketing_Strategy   http://blog.kissmetrics.com/loading-time/   http://www.lukew.com/ff/entry.asp?933   http://www.lukew.com/ff/entry.asp?1479   http://websmx.com/dme/?Workshops:Web_Development:Mobile_Development_Primer   http://www.abookapart.com/products/mobile-first   http://www.email-marketing-reports.com/wireless-mobile/smartphone-statistics.htm#smartphones   http://www.mobileadvertisingbook.com/mobile-advertising/how-many-smartphones-are-there-in-the-us  http://mobithinking.com  http://www.digitalbuzzblog.com  http://tag.microsoft.com/home.aspx  http://www.onlinemarketing-trends.com/2011/07/yelp-celebrates-20-million-reviews.html  http://money.cnn.com/2010/03/16/technology/facebook_most_visited/  http://liesdamnedliesstatistics.com/2010/09/social-network-advertising-to-hit-4-2-billion-next-year.html   http://www.socialmediadd.com/Articles.asp?ID=247   Data noted from comscore and hitwise


Photo References

Foundational Shifts iStock_000006018710XSmall.jpg http://www.istockphoto.com/stock-photo-6018710-seismograph-machine-room-angle-view.php?st=585022d

Social iStock_000013182843XSmall.jpg http://www.istockphoto.com/stock-photo-13182843-teamwork-communication.php?st=58b6ac2 iStock_000000536442XSmall.jpg http://www.istockphoto.com/stock-photo-536442-technology.php?st=cfbf01c Local iStock_000011944524XSmall.jpg http://www.istockphoto.com/stock-photo-11944524-business-people.php?st=2924205 Stock_000018624861XSmall.jpg http://www.istockphoto.com/stock-photo-18624861-my-location-app-on-iphone-4.php?st=53e44de

Mobile iStock_000018500151XSmall.jpg http://www.istockphoto.com/stock-photo-18500151-apple-ipad-and-iphone-4.php?st=d899090

Re-enforcing Trends Original, Rivet Logic The Tipping Point http://4.bp.blogspot.com/-OFj9BGCasIY/TmLQt6qmJDI/AAAAAAAAArc/YLHC4CtaS6g/s1600/tipping+point+illustration.jpg http://baroneenglish.blogspot.com/2011/09/what-if-we-could-be-tipping-point.html Slide 10:Begin Adapting Today iStock_000013010529XSmall.jpg http://www.istockphoto.com/stock-photo-13010529-monarch-butterfly-emerging-from-it-s-chrysalis.php?st=a624be5

Social Trends Source: http://blog.kissmetrics.com/social-media-statistics/, http://www.socialnomics.net/2011/09/01/social-media-growth-infographic/

Social Trends unknown

Local Trends iStock_000005167835XSmall.jpg http://www.istockphoto.com/stock-photo-5167835-surfing-in-the-rain.php?st=767dc94

Local Trends http://bynd.com/wp-content/uploads/2011/05/social_loco_infographic_vSCREEN.png

Mobile Trends http://www.wsiwebsmart.com/_blog/Blog/post/Do_You_Have_a_Mobile_Marketing_Strategy/

Mobile Trends Unknown

Putting the pieces together iStock_000017955906XSmall.jpg http://www.istockphoto.com/stock-photo-17955906-last-puzzle-piece.php?st=a254387

Keys to going Mobile http://www.istockphoto.com/stock-photo-17273059-apple-ipad-amp-iphone-apps.php?st=0659ec3

Take a “Mobile First” Strategy iStock_000017362545XSmall.jpg http://www.istockphoto.com/stock-photo-17362545-mile-one.php?st=c71a80b

What do your Analytics say?


Backup Demo Slides


Alfresco Share


Dashboard


Author Content


View as iPhone


In context preivew


Backup Slides


Social Trends

Social is now the #1 internet activity


Social Trends

96% of people between 18 and 30 years old have joined a social network


Social Trends

Facebook handles more traffic in a week than Google


Local Trends


Mobile Trends


Location Services


Video


Gestures


Camera


Microphone


Touch Targets

Touch target size should be:

Generally: 35px by 35px or 9mm

Minimum: 26px of 7mm

Spacing between targets Minimum: 8px or 2 mm

Visual targets should be no less than 60% of the target size


“Pixels are not Pixels are not Pixels”


HTML5


CDN


Look like your homepage?


Performance is Critical

Web Engagement for the Mobile Era

Technology

Transcript of Web Engagement for the Mobile Era