Mobile Engagement in Action
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1 Mobile Engagement in Action Fatema Hamdani VP Strategy, Technology
Transcript of Mobile Engagement in Action
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Mobile Engagement in Action
Fatema HamdaniVP Strategy, Technology
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Drive Customers to Richer Experiences with Relevant Transactional Messaging
Louise [email protected]
Voice
Elizabeth GeraldsVIP Shops
SMS
VIP Shops Customer Service
Hello, Louise! Your order will be delivered today! Reply ‘YES’ to receive package tracking information.
Yes
Thank you! Click to follow your package’s journey and delivery. Call if we can help more!
App Push
Hello, Louise! Your VIP Shops
loyalty points have been updated!
Ready to redeem? Click for
more details.
NewArrivals
SaleItems
LoyaltyProgram
FindStores
ContactUs
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Enhance Customer Engagement with Personalized Promotional Messaging
MMSSMS
VIP Shops Customer Service
Hello, Louise! The handbag you received yesterday looks great with our new designer shoes! Reply ‘SHOES’ for a sneak peak!”
Shoes
Thank you! Click to see our new designer shoe collection available in all stores tomorrow!
App Push
Hello, Louise! Save 10% today on the new designer shoes added to
your VIP Wish List! Click for a special
coupon.
Louise [email protected]
VIP Shops Sales Event
VIP Shops has the hottest and newest styles! Click to see our Summer Shoe Collection!
05/22/15 12:17 PM
NewArrivals
SaleItems
LoyaltyProgram
FindStores
ContactUs
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Business Challenge Effectively segmenting, targeting and
personalizing the customer experience Objectives
Drive in-store traffic Incorporate location-based targeting Increase overall customer engagement and
number of opt-ins Syniverse Solution
MMS and SMS delivery Transactional and promotional messaging Message type: Text-to-win, location-based offers,
“buy online, pickup in store” notifications Preference management through advanced
segmentation
U.S. Retailer 2014 Holiday Case Study
In-store short code promotions and online website signup
Leading U.S. Retailer• 840+ stores• 27 segmented campaigns• Targeted, location-driven campaigns
in 6 states
• $65k for every $5k campaign• Delivered 13.7M promo and
175K+ transactional messages over 40 day holiday period
• 13 campaigns averaged 1M users
Retailer’s customer databasegrew 56% in 6 months
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Mobile Engagement in Action
Text STW
to 28776
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Thank You!
For more information, visit mobilebrands.syniverse.com
