We Blog 2 The Blog Medium

Book Rapper

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tracks trendsdigs up big ideaspresents them visuallycreates actions for you to do

Book Rapper

web logA list of entries, similar to a diary, posted regularly on the internet.

weblog

we blog

How to Create Your Own Media Channel

The Book

We Blog is derived from...

The RAPs

RESOURCES : anything you use to generate wealth.ACTIONS : an act of will, a deed completed.PROFITS : to gain an advantage or benefit.

Each RAP comprises...

Blog Why? We Blog Intro Blog Medium

The We Blog RAPs...

1 2

(This one!)

Blog TrafficBlog Money Blog Being

4 53

Blog LifeBlog About Blog Resoures

7 76

Blog MediumRAP2

As a media channel, a blog

doesn’t follow the same rules for success as a...

Blog Medium

...magazine,

or TV channel.

radio station

newspaper,

Understanding the nature of the

blog medium will enhance

the results you produce.

Blog Medium

Six Qualities of the Blog Medium

INFORMAL MULTI MEDIA

FREE

NICHE

TIMELY

GLOBAL

InformalRAP2.1

If print media is like...

...giving a formal speech,

then blogging is like...

...having a chat with your friends.

It’s style is more...

...relaxed, conversational and intimate.

Be provocative...

Ask questions?to encourage feedback...

Build the ... DIALOGUE DIALOGUE DIALOGUE DIALOGUEDIALOGUE DIALOGUE DIALOGUE

DIALOGUE DIALOGUE DIALOGUEDIALOGUE DIALOGUE

DIALOGUE DIALOGUEDIALOGUE

DIALOGUE

Action

Write your blog

that you speak.

in the way

Action

Or, record

your voice and...

Action ...post the audio file instead.

NicheRAP2.2

It’s MY media channel and I’ll...

cry gossipsharerant

If I want to!

Pick a topic that...

...means something to YOU.

Remember, you have a potential world wide audience so...

...your focus can be as...

quirky person alunique

distinct

...as you’d like it to be.

There’ll probably still be an audience for you.

Yep, even for you!

What do you REALLY want to blog about? Action

Write down several niches that appeal.Action

Multi-mediaRAP2.3

Blogs don’t need to be just...

words, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, words

Any digital mode works.

To create interest...

add images

...your own video or link to others on .

http://au.youtube.com/watch?v=dMH0bHeiRNg

http://au.youtube.com/watch?v=dMH0bHeiRNg

Your blog may be a single format or...

...a combination of several.

For instance, post a fresh photo one day and

an audio track or, vlog (video log) another day.

What’s your best mode?Action

Action

Are you a photo snapper?

Action Do you talk better than you write?

Action

Do you have a face for audio?

Action

Are cartoons or animations your

speciality?

TimelyRAP2.4

Magazines are stuck in time...

They rely on...

DE DLINES

Once a deadline has passedthe opportunity to update is gone...

...until the next issue.

By contrast, blogs are...

...instant publishing.

Write it now, press ‘PUBLISH!’, and the world can read it.

PUBLISH!

You can update any time, and as often as you want.

Blogs live in real time, not artificial deadlines.

A reader might reply...BONUS

...immediately.

Instant feedback!

When? How Often?What’s your plan?Action

Action

To avoid writers block...

Action ...write when you’re hot, and keep a couple of posts up your sleeve for when you’re not.

FreeRAP2.5

How much does it cost to...

...publish a magazine?

Create a TV channel?

Start any other business?

A blog can be created for...

You don’t even need a computer...

...if you’re happy to mozy on down to the local library.

Blogging software AND

Hosting for your posting...

...is also FREE.

No excuses now!

Repeat after me...Repeat after me...

No excuses now!No excuses now! No excuses now!No excuses now!No excuses now! No excuses now!No excuses now!No excuses now! No excuses now!No excuses now!No excuses now! No excuses now!No excuses now! No excuses now!

Got it?

Action

Time is the price you’ll pay to build your blogging empire.

ActionHow much time are you willing to invest?

GlobalRAP2.6

The web is a global phenomenon and so is...

...your blog.

Your focus may be local - as in a council issue or...

...it may be highly niched.

ActionYou’ll get lost in the blogosphere if you don’t...

Action

Action ...focus on something.

Action Be clear, “Who is your intended audience?” Let this audience focus shape your content.

Want More?

Blog Why? We Blog Intro Blog Medium

The We Blog RAPs...

1 2

(This one!)

Blog TrafficBlog Money Blog Being

4 53

Blog LifeBlog About Blog Resoures

7 76

BR Members can get the complete set of We Blog RAPs at...

www.BookRapper.com/members

http://www.BookRapper.com/members

http://www.BookRapper.com/members

Book Rapper provides innovation + leadership workshops and keynote

presentations based upon the hot trends in the books we RAP. We

can help you profit from the ideas in this RAP.

Email Me!Geoff McDonald...

Book Rapper Author.

mailto:[email protected]?subject=We%20Blog%20SlideRAP

mailto:[email protected]?subject=We%20Blog%20SlideRAP

More Book Rapper Resources...

www.BookRapper.com/rappers.html

http://www.BookRapper.com/rappers.html

http://www.BookRapper.com/rappers.html

Read the Book Rapper Blog...

www.BookRapper.com/blog.html

http://www.BookRapper.com/blog.html

http://www.BookRapper.com/blog.html

Look out for more slideshows at...

www.BookRapper.com

http://www.BookRapper.com

http://www.BookRapper.com

We Blog 2 The Blog Medium

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Transcript of We Blog 2 The Blog Medium