How We Blog @ Cantina
1
Blogging @ Cantina Use this guide to help you get started 1. Create Creative space • Find a comfortable and quiet place for an hour. • Turn off Slack and email. • Put on your headphones and play some music. • Need a playlist? We’ve got you covered. Ask yourself: “what have I recently learned or discovered, and why is it significant? What’s an area of my work that has changed in an interesng way? What’s wrong with the way X does something/X is done, and how could it be done beer?” 2. think of a topic 3. Understand your audience We write for three types of buyers. Think about their role, their challenges, and their context. startup executive Enterprise executive Technology executive Pro Tip: Start boldly; intrigue the reader in about 50 words. 4. WritE Remember these things... Voice & Tone: 1. Fun but not silly 2. Smart but not bossy 3. Confident but not cocky 4. Helpful but not overbearing 5. Review, publish, and Promote Specific; get to the point Casual but smart Use pictures Make them smile Pro Tip: Posts are designed to improve the reader’s skills or understanding of a topic. Add something new and different into the conversaon. Acve voice Link it up Create a hierarchy of informaon 300-500 words News 400-800 words Hacks 1000-1600 words How-tos Suggested length by type 300-600 words Recaps Pro Tip: Talk directly to the reader. Use “you,” “we,” and “I”. Provide clear recommendaons and describe who should take them. Avoid jargon, passive voice, long sentences, and equivocaon. Use lists and graphics Geng Ready to Get Down Josh Rier New Soul Yael Naim Tenerife Sea Ed Sheeran Barcelona George Ezra Playlist For addional resources see: • Without Bullshit Blog • Marketo B2B Content Markeng • Elements of Style ⃝ Select a peer to review and edit your post ⃝ Send your post to Markeng for review and feedback ⃝ Markeng will publish the post ⃝ Promote on social channels like Twier and LinkedIN Pick one:
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Transcript of How We Blog @ Cantina
Blogging @ CantinaUse this guide to help you get started
1. Create Creative space• Find a comfortable and quiet place for an hour. • Turn off Slack and email. • Put on your headphones and play some music. • Need a playlist? We’ve got you covered.
Ask yourself: “what have I recently learned or discovered, and why is it significant? What’s an area of my work that has changed in an interesting way? What’s wrong with the way X does something/X is done, and how could it be done better?”
2. think of a topic
3. Understand your audienceWe write for three types of buyers. Think about their role, their challenges, and their context.
startup executiveEnterprise executive Technology executive
Pro Tip: Start boldly; intrigue the reader in about 50 words.
4. WritE Remember these things...
Voice & Tone:1. Fun but not silly2. Smart but not bossy3. Confident but not cocky4. Helpful but not overbearing
5. Review, publish, and Promote
Specific; get to the pointCasual but smart Use pictures
Make them smile
Pro Tip: Posts are designed to improve the reader’s skills or understanding of a topic. Add somethingnew and different into the conversation.
Active voice
Link it up
Create a hierarchy of information
300-500 words
News
400-800 words
Hacks
1000-1600 words
How-tosSuggested length by type
300-600 words
Recaps
Pro Tip: Talk directly to the reader. Use “you,”“we,” and “I”. Provide clear recommendationsand describe who should take them. Avoid jargon, passive voice, long sentences, and equivocation. Use lists and graphics
Getting Ready to Get DownJosh RitterNew SoulYael Naim
Tenerife SeaEd Sheeran
BarcelonaGeorge Ezra
Playlist
For additional resources see: • Without Bullshit Blog• Marketo B2B Content Marketing• Elements of Style
⃝ Select a peer to review and edit your post⃝ Send your post to Marketing for review and feedback⃝ Marketing will publish the post⃝ Promote on social channels like Twitter and LinkedIN
Pick one:
